Brand Building with Online Video
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Brand Building With
Online Video
By 2013, 25%
of all online time will be spent watching video
YouTube is reporting
3 billion hours of video streamed per day.
YouTube
2nd largest search engine in the world
Why Video?
*Low Cost Marketing• Ads• Demos
• How-To-Videos
REACH CONNECT
ENGAGE
ACTIVATE
Ad Spending Will
Triple
Before 2014
More than 1,800 social video campaigns in 2010
Visitors who view product
videos are 85% more likely to buy than visitors
who do not.
Identify Audience
Target
Tailor Message
1.
Make Your Title Count
2.
Provide Excellent Content
3.
Add URL To Video- Ability In YouTube
4.
Branding Opportunity
5.
Go Beyond YouTube
What should a Video Do?
#1- Educate#2- Answer Questions
#3- Product Review#4- Tell A Story
#5- Behind The Scenes
What software does the Chamber use?
For assistance with Movie Maker, please contact the Chamber at
256-237-3536.
How does the Chamber upload their videos to the internet?
For assistance with YouTube, please contact the Chamber at 256-237-3536.
How does the Chamber display the videos online?
For assistance with embedding the videos on your website, contact the Chamber at 256-237-3536.
If you have any questions, please contact Emily Duncan,
Member Services Coordinator at 256-237-3536.