Building & Promoting a Company Store
description
Transcript of Building & Promoting a Company Store
Internet eCommerce 101
Building & Promoting aCompany StoreWELCOME!
Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations
Dora Fiet, BrightStores, Inc. Marketing & Design
Lets start with a quick review
Company store (com.pa.ny store) - noun
1. an ordering efficiency tool used to control spending and manage brand What is a Company Store?
Lets step back and first define just what a Company Store actually is. A company store is an online hosted application that helps businesses place orders with ease, while controlling spending, managing brand, and supporting a variety of programs.
Top 5 reasons for a Company Store Ordering EfficiencyCustomer SatisfactionSpending ControlBrand ManagementProgramSupport
Ordering Efficiency Brand Management
BudgetsManager Order ApprovalPayment Methods
Spending Control
Program Support
Okay, so how do I determine what my client needs?Yeah, how do we do that?
One Size DOES NOT Fit All!
We have a saying at our company, that theres only one way to build a company store THE RIGHT WAY!When it comes to company stores, one size definitely does not fit allIn order to build the right company store program for your client, you have to really understand their needs
Discovery
Who?What?When?Where?WhyDiscovery
Types of Company Stores
CurrencyStores
Point Stores
Basic StoresMore Robust Store Program
Feature RichStores
Integrated Stores
What to look for in a Company Store
Easy to Use
Easy to Manage
Scalable
Flexible
Feature Rich
Good Reporting Options
Multiple Access Levels
SecuritySecurity is becoming a great issue each and every day. Make sure the Company Store professional you choose can give you documented proof that they have:A disaster recovery planPercentage of downtime that their platform has experiencedPCI CompliantSSL
Ask for a list of featuresLearn about their Support ServicesChoose a proven team of experts
Do Your Homework
StoreMonthly hosting Set-up Store management Costs Involved With a Company Store
Inventory WarehousingShipping/ Pick-Pack-Ship Additional Costs
Funded by the distributor?Funded by the end-user? Who pays for the Company Store?
Dont try to do this yourself, or hire a web designer.Choose a reputable, existing Company Store platform.If youre doing some research on providers, its a good idea to ask questions about:
Ready to offer a Store?First things first make sure theyre qualified Qualify the Opportunity
Dont try to do this yourself, or hire a web designer.Choose a reputable, existing Company Store platform.If youre doing some research on providers, its a good idea to ask questions about:
How much money is the company willing to spend on a store? Annual Spend
What products will be included?How many products?Who will pay for the products?Who will commit to the inventory? Inventory
The Company needs to support the Store . . .How will the customer market the Store? Company Buy-In
Potential SalesPotential GrowthPotential for locked in customers Potential
. . . demands are too high, and the annual spend is too low. . . demands you own the inventory. . . demands a large inventory, with poor payment terms. . . demands very tight profit marginsWhen your clients Know When to Walk Away
Your understanding of Company StoresYour knowledge of your productsYour knowledge about what is possible with a Company Store
Knowledge = ValueProductsPossibilitiesCompany StoresCreate Value in your Knowledge
You also create value when you understand how all of this fits together. You are the EXPERT on your products and on Company Stores and your clients want you to bring them the value of your knowledge and expertise. Clearly demonstrate your ability to talk to your client about your products and why they are the solution for their companies branding needs.
Clearly discuss the value of a Company Store and all of the different functionalities and possibilities that the store will bring to their company. Show them how they can be a hero within their own organization.
RFP SupportWork with a Company Store provider that has assisted Distributors in creating RFPs and make sure their expertise is for clients of all shapes and sizes. Every RFP has five basic components: . . . .
CompanyServiceCreativeProductsTechnology
Let your Company Store provider help you answer these questions Five Basic ComponentsEvery RFP has five basic components:CompanySize# of employeesHow long in businessServiceWho will provide serviceWhat hours availableDedicated support person or account managerLocal supportNational supportReturns supportCreativeCreative use of brand graphic designCreative use of products, ability to find unique products and ability to choose products that properly promote the marketing messageProductsCan you source locally and internationally?Are you able to choose the right product mix to support clients brand and marketing objectives?Do you have the capability to handle large orders, depth of supplier relations?TechnologyDoes your company store technology meet current needs of client?Is your technology flexible? Stable? Scalable? Secure?Partner with BrightStoresWe want to be your Technology Partner &Company Store Expert
Time for questionsTanya: 800.466.5930 x304 Or email: [email protected]
Dora: 800.466.5930 x302Or email: [email protected]