Beyond SEO: Alternative methods of promoting your WordPress store or business
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Transcript of Beyond SEO: Alternative methods of promoting your WordPress store or business
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Beyond SEOAlternative methods of promoting your WordPress store
Adam Sewell@adamsewell
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Who is this guy?
Adam Sewell➔ SMB Managed Services Provider➔ WordPress Developer➔ SMB Ecommerce Consultant➔ Shopp Contributor
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Who is this talk for?
➔ WordPress Store Owners➔ Freelancers ➔ Mom and Pop Shops
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www.tinyelk.com
We are not a marketing firm!
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www.tinyelk.com
We work with mom and pop shop(p)s.
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www.tinyelk.com
There is no Silver Bullet
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www.tinyelk.com
Word Of Mouth
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www.tinyelk.com
Word Of Mouth
Will always the most powerful form of
marketing!
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www.tinyelk.com
➔ Started by Brandi Temple in 2008
➔ Promoted almost exclusively through Facebook
➔ Steve Chase just invested $20 mil in the company
➔ Lexington, NC Based
lollywollydoodle.com(sadly not WordPress)
Lolly Wolly Doodle
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www.tinyelk.com
Word Of Mouth
Get people talking about your business.
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www.tinyelk.com
Be Creative With Your Marketing!
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www.tinyelk.com
Charles Forster
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www.tinyelk.com
The Coffee Experiment➔ Provided $200 to pay for coffee
for every customer that comes in that morning.
➔ In agreement, the coffee shop will hand out a flyer for our business/products to every customer.
➔ Limited to $5 or less and only coffee.
➔ Drive them to your website with your printed materials.
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www.tinyelk.com
The Coffee Experiment➔ Provided $200 to pay for coffee
for every customer that comes in that morning.
➔ In agreement, the coffee shop will hand out a flyer for our business/products to every customer.
➔ Limited to $5 or less and only coffee.
➔ Drive them to your website with your printed materials.
➔ “Wow! Who does that anymore?”➔ “That is so awesome!”➔ “Thank You! I was having a bad
morning till now!”
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www.tinyelk.com
Customer Service as a Marketing Tool
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www.tinyelk.com
Use Customer Service to create raving fans
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www.tinyelk.com
Testimonials and Reviews
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www.tinyelk.com
Community Groups
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www.tinyelk.com
Community Groups
➔ Kiwanis International➔ Civitans➔ Business Networking Groups
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www.tinyelk.com
MediaAdvertising for Free!
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www.tinyelk.com
Media
➔ Press Releases ➔ Become an “expert” in your
field/niche.➔ Letters to the Editor➔ Doing something awesome? Contact a
reporter.
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www.tinyelk.com
MediaNotey.org
➔ Encrypted note sharing - before it was cool
➔ Short lived life➔ Great example of how you can get free
press
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www.tinyelk.com
Media
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www.tinyelk.com
Remember You Are Marketing Yourself
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www.tinyelk.com
Scratch The Niche!Marketing to an online niche community
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www.tinyelk.com
Tactical Night Vision Company
➔ Involved in their niche community➔ Multiple Forums
◆ Vendor Status➔ Writes honest reviews of their own
products
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www.tinyelk.com
Discussion TimeWhat has worked for you and your small business?
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www.tinyelk.com
Thank YouAdam Sewell
@adamsewelltinyelk.com
adamsewell.me