Building Personas for Better Results [Our Success Stories]
-
Upload
hanapin-marketing -
Category
Marketing
-
view
324 -
download
1
Transcript of Building Personas for Better Results [Our Success Stories]
![Page 1: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/1.jpg)
#thinkppc
Building Personas
For Better Results
[Our Success Stories]
HOSTED BY:
![Page 2: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/2.jpg)
#thinkppc
Your Presenter
• Kelly Pollock
– Senior Account Manager at Hanapin Marketing
– @kelpollock
![Page 3: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/3.jpg)
#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
• Or use the webinar question box to send us questions.
![Page 4: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/4.jpg)
#thinkppc
What is a Persona?
Summarizing & communicating information a target audience
![Page 5: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/5.jpg)
#thinkppc
What is a Persona?
Summarizing & communicating information a target audience
Persona: Cool Dude
Age: 18 – 23
Gender: Male
Education: College
Location: City, USA
Cool Dude
![Page 6: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/6.jpg)
#thinkppc
Where is the info?
Leverage Audience Data in Google Analytics - Demographics
Persona: Cool Dude
Age: 18 – 24
Gender: Male
Education: College
Location: City, USA
![Page 7: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/7.jpg)
#thinkppc
Where is the info?
Leverage Audience Data in Google Analytics - Geo
Persona: Cool Dude
Age: 18 – 24
Gender: Male
Education: College
Location: City, USA
![Page 8: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/8.jpg)
#thinkppc
What is a Persona?
Leverage Audience Data in Google Analytics - Interests
Persona: Cool Dude
Age: 18 – 23
Gender: Male
Education: College
Location: City, USA
Cool Dude
Affinity Interests: Movies, Sports,
Technology, News/ Magazines
In-Market Interests: Dating,
Employment, Travel
Additional Information:
Universities/Fraternities, Sororities &
Student Societies
Social Connections: Total Frat Move,
Dollar Shave Club, theCHIVE, Men’s
Humor, beer & several upscale retail
brands
![Page 9: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/9.jpg)
#thinkppc
Where is the info?
Leverage Audience Data in Google Analytics - Interests
Persona: Cool Dude
Age: 18 – 23
Gender: Male
Education: College
Location: City, USA
Cool Dude
Affinity Interests: Movies, Sports,
Technology, News/ Magazines
![Page 10: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/10.jpg)
#thinkppc
Where is the info?
Leverage Audience Data in Google Analytics - Interests
Persona: Cool Dude
Age: 18 – 23
Gender: Male
Education: College
Location: City, USA
Cool Dude
In-Market Interests: Dating,
Employment, Travel
![Page 11: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/11.jpg)
#thinkppc
Where is the info?
Leverage Audience Data in Google Analytics - Interests
Persona: Cool Dude
Age: 18 – 23
Gender: Male
Education: College
Location: City, USA
Cool Dude
Additional Information:
Universities/Fraternities, Sororities &
Student Societies
![Page 12: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/12.jpg)
#thinkppc
Where is the info?
Leverage Audience Data Socially – Facebook Audience Insights
Persona: Cool Dude
Age: 18 – 23
Gender: Male
Education: College
Location: City, USA
Status: Single/
Relationship
Cool Dude
Social Connections: Total Frat Move,
Dollar Shave Club, theCHIVE, Men’s
Humor, beer & several upscale retail
brands
![Page 13: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/13.jpg)
#thinkppc
Where is the info?
Leverage Audience Data Socially – Facebook Audience Insights
Persona: Cool Dude
Age: 18 – 23
Gender: Male
Education: College
Location: City, USA
Status: Single/
Relationship
Cool Dude
Social Connections: Total Frat Move,
Dollar Shave Club, theCHIVE, Men’s
Humor, beer & several upscale retail
brands
![Page 14: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/14.jpg)
#thinkppc
Where is the info?
Leverage Audience Data Socially – Facebook Audience Insights
![Page 15: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/15.jpg)
#thinkppc
What’s Next?
How do I Market to my New Personas?
![Page 16: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/16.jpg)
#thinkppc
Marketing to Personas
Shopping Networks
![Page 17: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/17.jpg)
#thinkppc
Shopping Success
Shopping Networks
• 314% ROAS
• 326,360 Brand Impressions
• Additional 258 Transactions
• Low CPC $0.83
![Page 18: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/18.jpg)
#thinkppc
Marketing to Personas
Display Networks
![Page 19: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/19.jpg)
#thinkppc
Persona Success
Display Networks
• 357,923 Brand Impressions
• 380 View Through Conversions
• Cost Per VTC $0.99
• Low CPC $0.62
![Page 20: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/20.jpg)
#thinkppc
Marketing to Personas
Social Networks
![Page 21: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/21.jpg)
#thinkppc
Marketing to Personas
Social Networks
Beer Sleeve Promotion
• 18,521 reach 24/hrs
• $0.27 CPC
• 450% ROAS
Golf Tee Promotion
• 41,888 reach 24/hrs
• $0.31 CPC
• 315% ROAS
![Page 22: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/22.jpg)
#thinkppc
Would You Like An Offer?
A. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
B. No Thanks!
![Page 23: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/23.jpg)
#thinkppc
Live Q&A Time!
![Page 24: Building Personas for Better Results [Our Success Stories]](https://reader035.fdocuments.in/reader035/viewer/2022081521/5878a95f1a28ab42588b6e53/html5/thumbnails/24.jpg)
#thinkppc
Have more questions?
Contact Us Directly
• Webinar Feedback: [email protected]
____________________________________________
Thank you for attending our webinar! #thinkppc