BUILDING ON INTELLECTUAL ASSETS 28/11/2011, İstanbul Cevdet ALEMDAR, VP-Technology & Market...

BUILDING ON INTELLECTUAL ASSETS28/11/2011, İstanbul

Cevdet ALEMDAR, VP-Technology & Market Development

Leading supplier of textile reinforcement materials for the tire industry

37 years of expertise in reinforcement technologies

The most extensive globally approved product portfolio in the industry

Kordsa Global In Brief

KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER

Kordsa GlobalTurkey Istanbul, Headquarters,İzmit, Global R&D CenterNY6.6, PET, SEC, TCF

Worldwide Operations

Kordsa Inc. Laurel Hill, N.C.

Chattanooga, TN. USANY6.6, TCF

Kordsa BrazilSalvador de Bahia

PET, SEC, TCF

Kordsa ArgentinaBuenos Aires,

NY6.6

Nile-KordsaCairo, Egypt

TCF

Interkordsa GmbHMühlhausen, Germany

SEC

PT Indo-Kordsa Tbk.Jakarta IndonesiaNY6.6, PET, TCF

Thai Indo Kordsa Co. Ltd.Ayutthaya, Thailand

TCF

KQNEShanghai, China

Sales Office

5 continents, 9 countries, 10 facilities, 4500 employees


Technology & Market Development @ KORDSA GLOBAL

Value Up Sustain Cost Down

Add Value to Existing Products

Cost Reduction

Projects

New Products

IndustrializeENGINEERING &

EQUIPMENT DEVELOPMENT

NurtureRESEARCH & LABS

Inorganic Moves (M&A)

Protect INTELLECTUAL PROPERTY


Importance of IP @ Kordsa Global

IP Policy of Kordsa Global... «IP is an important asset to Kordsa Global in that it is the company’s competitive edge and accordingly large sums are invested in researching, prosecuting and protecting IP at Kordsa Global.»

An integrative IP Committee, responsible for administering the implementation of this policy, is established within the company. It consists of VP- Technology & Market Development, VP-Operations, VP-Sales, VP- Human Resources and IT, Legal Affairs Director and IP Platform Leader.

Global IP network in sites maintained by appointing Ethics Code leaders in all sites as IP correspondents, to be contact point for all IP related matters in their region.

«It is a longstanding policy of Kordsa Global to respect the IP rights of others as well.» ... IP Policy of Kordsa Global

We believe its IP assets constitute the «brain» of Kordsa Global


IP Management @ Kordsa Global

TRADEMARKSCompany nameProduct brandsDomain names

SYSTEMSRecognition Clearance

Legal reviewAwareness

INTEGRATIVE MANAGEMENT


Building on... State-of-the-Art

In-House Focus; on critical projects for freedom-to-operate analysis on various other subjects to update previous searches (top-up search) for patentability of invention potentials

Competitor Watch; Patent applications searched every year Application strategy analysed

(venues/subjects/numbers of patents) List of patent applications reported

Technology Watch; New technologies presented in patent searches In-house innovative studies

(BOS studies) Critical technologies pre-defined in-house Customer-defined critical technologies (ideation challenges by certain customers) Patent Newsletter published periodically

VALUE

State-of-the-art knowledge

Better identification of entry barriers

Intelligence on competitor innovative activities

Intelligence on competitor patenting strategies

Information on innovative capacities of competitors

Intelligence on competitor collaborations

Future trends in critical technologies


INV

EN

TIO

NS

Building on... Its Options for Handling Inventions

PATENT

• Keep secret until publication

KEEP SECR

ET

• Apply secrecy measures

DISCLOS

E

• Get cleared

• Publish

Ideas > Intellectual Property


INV

EN

TIO

NS

Building on... Its Inventions

INVENTION1 month

• Discovery of invention (initial disclosure)

• Preliminary discussions• Service / Free invention letter

ASSESSMENT1 month

• Preliminary patent search• Decision to open case

DISCLOSURE1 week

• Submittance of invention disclosure form to IPP

• Final review in-house• Sending the disclosure to the attorney

APPLICATION1 month

• Drafting of description• Application of the patent

GRANT2-6 years

• Patent search• Publication of the application /

Observation by 3rd Parties• Examination as to patentability• Decision to grant/refuse

KORDSA GLOBALInventorsManagersIP Platform

PATENT ATTORNEY

PATENT OFFICE


INV

EN

TIO

NS

Building on... Its Portfolio

INTERNATIONAL ACTIVITY 2 patents granted in 25 states, procedure pending in 5 states 3 PCT applications (originating from applications in US) 2 PCT applications (originating from applications in TR) 4 PCT applications (later withdrawn) 1 EP application

DOMESTIC ACTIVITY 3 patent applications (later withdrawn) 10 patent applications (pending) 5 inventions to be filed soon

TRADESECRETS> 50 documented


YEAR KG2007 12008 22009 42010 32011 13

INV

EN

TIO

NS

Building on... Its Cost & Funding Management

Most patent applications are first filed in Turkey, then internationally (cost effectiveness)

Critical point for in-house assessment of patentability: the official search report

Relevant costs are incurred up to receipt of search report

Incentives provided by TÜBİTAK applied for every new patent application (max 20/year allowed)

Turquality® Program also used for foreign expenses


INV

EN

TIO

NS

Building on... Its Protection Measures

Legal Measures

• use of NDAs• limited

employee access to certain know-how

• use of NCAs with consultants

• screening employee publications

Physical Measures

• clean desk• safe disposal of

documents• physical access

control• locked cabinets• labelling• controlled

visitors

IT related Measures

• use of screen saver

• electronic access control

• encyrption of e-mails

• use of RMS in e-mails

• use of secret passwords

HR related Measures

• exit interviews recorded

• acknowledgement of obligations by exiting employees

• compliance with the Ethics Code of KG

ISO 27001

Certifying that Management system of Kordsa Global relating to Information Security in the processes of ..... Intellectual

Property Platform... is in line with ISO 27001 standards (since 2009)


INV

EN

TIO

NS

Building on... Its Trademarks & Domain Names

DOMAIN NAMEs

kordsa.com

kordsa.eu

kordsaglobal.com

monolyx.com

twixtra.com

kordsa.com.tr

kordsaglobal.com.tr

capmax.com.tr

PRODUCT BRANDS

REGISTERED InterTens® : highly modular single-end-cords InterVision® : fiber optic related InterPlast® : tyre weft cord InterRex® : inspection test related products InterCord® : standard single-end-cords InterFlex® : low dtex single-end-cords InterBond® : adhesive agents

twisted monofilaments

Hybrids

PENDING TRADEMARK APPLICATION

Cap strip

@科赛

COMPANY NAME BRANDS


TR

AD

EM

AR

KS

Building on... Its Recognition System

PRINCIPLES Applies to all KG employees IP Committee is the decisive

body financial award is granted award presented by managers

VALUE Protection of in-house

innovation Expansion of patent portfolio Identification of trade secrets Recognition of inventors Employee loyalty

WE REWARD FAIRLY !!!


SYS

TE

MS

Building on... Its Clearance System

> AUTHORs fill in the clearance form> send it to IPP with a copy of the disclosure

> IPP comment on the clearance form> send the form with comments to the MANAGER

> MANAGER decides on the approval of disclosure

> AUTHORs send the final version to IPP (if approved)

VALUE Increased awareness of confidentiality Better protection of company IP assets Leakage of trade secrets prevented Preventing a potential barrier to patentabilitity


SYS

TE

MS

Building on... Its «Cleared» Publications

TITLE OF ARTICLE PUBLISHED IN YEAR

Ultrasonic Aided Extrusion of Blends of two Thermotropic LCPs

Polymer Science 2010, Vol. 52, No.11

2010

Finite Element Analysis of Nylon-Polyester Hybrid Cords

Tire Technology International 2010

2010

Investigation into the Effects of Process Parameters on Tire

KGK Kautschuk Gummi Kunststoffe June 2010

2010

Engineered Solutions for Niche Applications Tire Technology International 2009

2009

Hybrids Find Favor in Tyre Cords Future Materials June 2009

2009

Advantages of Kordsa Nylon 6.6 Reinforcements for Cap Ply Applications

Indian International Rubber Journal

2004

Ageing of RFL Dipped Cord Fabrics Tire Technology International 1998

1998

Effect of Moisture on Adhesion of RFL Dipped Fabrics Tire Technology International 1997

1997


SYS

TE

MS

Building on... Legal Considerations

• Tracking R&D related contracts

• Drafting support in NDAs and other agreements

• Awareness of contractual deadlines & IP responsibilities


SYS

TE

MS

Professional Services Agreement

Parties KG – XXX Company

Subject KG intends to enter into a service relationship with XXX to

asses the performance Y product within the scope of

product performance evaluation project. (to assess indoor

tests and field test)

Effective Date 01/03/2011

Expiry Date 01/03/2012

Confidentiality

Term

X years following disclosure date of each information

Governing Law Turkish

Arbitration N/A

Original Copy At the Legal Department

IP issues Section 5: IP

5.1 All results sole property of KG

5.2 XXX to grant KG a non-exclusive, freely transferable,

royalty-free license relating to ideas (IP) which beacme

property of XXX outside the performance of this

agreement which are necessary for free use and

enjoyment of the results by KG.

Signed by

• Freedom-to-Operate analysis and strategies

Legal/ I P

License-in

Cross-license

Oppose 3rd

party patents

R&D

Modify

product

I nvent around

Business

Wait-and-see

Abandon

project

Merge and/ or

acquire

Building on... Its Awareness

VALUE Increased awareness of IP

concept Better protection of company IP

assets Respect for 3rd party IP assets

ITEMS Fundamentals of IP Patent/Trade Secret Clearance Invention Award and Recogition Inventorship Guidelines Trade Secret Protection Measures IP Portfolio of KG

MEANS Internal tools


SYS

TE

MS

http://peopleclip.kordsaglobal.com/

Building on... Its Know-How

Collection & Storage of documents relating to;

PROJECTS periodic & closure reports...

TECHNOLOGY process and products specifications...

RESEARCHliterature and patent surveys...

CRITICAL MEETINGS minutes of ideation/brainstorming meetings...

TECHNOLOGY TRANSFER know-how obtained from affiliates...

INVENTIONS invention disclosures...


INTEGRATION

IP Management @ Kordsa Global

IP Management in Kordsa Global, is an «integrator» of how we innovate

and core «protector» of what we innovate

Thank You

BUILDING ON INTELLECTUAL ASSETS 28/11/2011, İstanbul Cevdet ALEMDAR, VP-Technology & Market...

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Transcript of BUILDING ON INTELLECTUAL ASSETS 28/11/2011, İstanbul Cevdet ALEMDAR, VP-Technology & Market...