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![Page 1: Building global tourism governance Javier Blanco Herranz Executive Director of Affiliate Members 32nd Annual Hotel Conference. CYPRUS HOTEL ASSOCIATION.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697bfa61a28abf838c98522/html5/thumbnails/1.jpg)
Building global tourismgovernance
Javier Blanco HerranzExecutive Director of Affiliate Members32nd Annual Hotel Conference. CYPRUS HOTEL ASSOCIATION. Thursday 25 February 2010. Nicosia
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Presentation outline
1. Current situation of world tourism
2. New context for tourism
3. Tourism governance
4. UNWTO responses
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2009 International tourism resultsand prospects for 2010
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2009: -4 % One of the toughest years
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International Tourist Arrivals, World
6
10 10
0
9
31
0
-3-1
-3 -3
-8
-10
-13
-2
-11
-8
-3 -2-1
1 2 2
-15
-10
-5
0
5
10
15
Jan Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Chan
ge (%
)
+2%
+6% -1% -10%
Source: World Tourism Organization (UNWTO)
20092008
Easter (March)
Easter (April)
-4%
-7% +2%-2%
Return to growth at the end of 2009
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International Tourism: Only Africa grows
International Tourist Arrivals
21
3 4
18
-4-6
-2
-5
5
-6
0
-10
-5
0
5
10
15
20
World Europe Asia and thePacific
Americas Africa Middle East
Chan
ge (%
)
20082009*
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Forecasts for 2010
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UNWTO Panel of Tourism Experts
Source: World Tourism Organization (UNWTO) ©
17%
48%
13%
21%
2%0%7%
32%
55%
7%
0%
10%
20%
30%
40%
50%
60%
[0] Much worse [50] Worse [100] Equal [150] Better [200] MuchbetterEvaluation 2009 Prospects 2010
UNWTO Panel of Tourism Experts: Regaining confidence
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7,9
0,0
2,9
-1,5
10,1
5,3 5,66,4
2,0
-4,3-6
-4
-2
0
2
4
6
8
10
12
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009* 2010*
Forecast 2010: 3% to 4%
International Tourism: Return to growth in 2010
Ch
ang
e
(%)
Source: World Tourism Organization (UNWTO)
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2009Forecast
2010
World -4% 3% to 4%
Europe -6% 1% to 3%
Asia and the Pacific
-2% 5% to 7%
Americas -5% 2% to 4%
Africa +5% 4% to 7%
Middle East -6% 5% to 9%
International Tourism 2009 – full year forecast
Source: World Tourism Organization (UNWTO)
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Moderate confidence in growth
1
2 A year to establish strategies for success
2010: Growth and transformation
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Increased customer decision power1
2 Information management• Use of technology: increased competitiveness / productivity (cost reduction)
New context:
Customers have changed, so businesses must change too
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Success factors:
1. Sharing knowledge
2. Public-private sector cooperation
3. Sustainability
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What is governance?
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A system of values, policies, processes and behaviours…
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…to manage economic, social and political issues…
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…between governments and society…
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…at many different levels…
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…orientated toward a common good.
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Governance in tourismWhy?
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1
2
3
UN Millenium Development Goals
Ethical tourism,
Social cohesion and reducing inequalities
4 Contributing to growth.
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What’s the “golden formula”? Integrate the best values with the best management
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Tourism governance
How?
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Through
public-private cooperation
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Conditions for public–private cooperation
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1
2
Will and capability to find common ground among diverse interests
Quality institutions that ensure:• Leadership• Basic regulations• Participation• Pragmatism• Evaluation
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…restoring confidence
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UNWTO
The role of
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…Central position to lead and manage the challenges of tourism globalization…
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…especially in uncertain times….
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Networks:Civil societyOther organizationsPrivate sectorUNWTOStates
Global tourism governance
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UNWTO response to the economic crisis: “Roadmap for Recovery”
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1
2
A product of public-private cooperation with a wide consensus
Support and stimulus for the global economy and the tourism sector
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How is it implemented?
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1
2
At supranational level
At national level
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The UNWTO Affiliate Members:Globalized and advanced organizations 403 members accross 5 continents.
• CYPRUS HOTEL ASSOCIATION• HIGHER HOTEL INSTITUTE
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We’re not able to predict exactly what the global tourism landscape will look like after the crisis, but things will change, the process of change has started and the future won’t be the same.