Building for scale
12
BUILDING FOR SCALE BUILING BLOCKS and HACKS By Lelemba Phiri – Chief Marketing Officer - Zoona
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Transcript of Building for scale
BUILDING FOR SCALE !
BUILING BLOCKS and HACKS B y L e l e m b a P h i r i – C h i e f M a r k e t i n g O f f i c e r - Z o o n a
CONTENT !
• BUILDINGBLOCKS• HACKSFROMEXPERIENCE• Q&AINTERACTION
BUILDING BLOCKS !
PEOPLEDATA
PRODUCT BRAND
PARTNERSHIPSMARKETINVESTORS
SYSTEMS
MISSION
BasedofftheworkofRoger
Hamilton
MISSION: YOUR WHY !
Your commitment to stakeholders and the world. !Your stake in the ground!
MISSION" Keep it simple"
WIG & WAG" Wildly Important or Audacious Goals"
OBJECTIVES" 12 – 24 time frame"
KEY RESULTS" 90 day sprints "
BRAND !
Your promise to your customers!
VISIBLE BRAND" • Let it be able to speak on its own "
COMMUNICATION"(Incl. Channels) "
• Must have congruence with the visual brand. "• Channels channels channels"
CUSTOMER EXPERIENCE"
• Make evangelists out of your customers through their experience"
MARKETING " • Personalized rather than spray and pray "
PEOPLE !
People buy from people, not from a business!
CO-FOUNDERS"
• Equity is gold"• Would you marry just anyone?"
TEAM"• Rigorous recruitment – culture and technical fit "• Freelancers and remote teams"• Millenials "
BOARD & ADVISERS"
• Alignment to mission"• Complimentary skill sets"• Networks"
SUPPORT SYSTEM"
• Family "• Friends"• Other entrepreneurs"
PARNTERSHIPS !
A key lever to extend your network and influence!
COLLABORATE" • As far a possible don’t compete"
COMPLEMENT " • Find your missing links "
AGREEMENTS" • Sign sign sign "
MARKETS !
WHERE" • Global view; local focus and impact "
WHEN" • Timing, relevance, risk"
REGULATORY ENVIRONMENT" • Make and break factors "
ECO-SYSTEM" • You need friends on your way up "
INVESTORS !
Your long term play !
CUSTOMERS" • Sell before you make or borrow"• Your first investors – treat them right "
3 F’S" • Friends, Family, Fools"
FREE MONEY" • Grants: But free is not necessarily free"
DEBT AND INVESTMENT"
• Angel investors, impact investors, convertible debt, debt, equity"
DATA !
You cant grow what you cant measure!
CASHFLOW" • Is like blood-flow"
FINANCIAL STATEMENTS" • Keep records from day one"
KEY REVENUE DRIVERS"
• Understand the key revenue drivers and what levers to pull to turn the dial "
OTHER GROWTH METRICS"
• Social, environmental, impact metrics "
SYSTEMS !
Your way to sustainability !
SKATE BOARD" • MVP"
RAPID PROTOTYPING " • Increase your learning and speed up your path to scale"
RENT OR BUY " • Before you think of building "
BUILD" • Rentable asset "
