Building Blog Readership

Building Blog Readership

Jay ThompsonPhoenixRealEstateGuy.com

480-235-4447

http://www.phoenixrealestateguy.com/


Jay Thompsonwww.PhoenixRealEstateGuy.com

Introduction• My name is Jay, and I have a blogging problem…• Designated Broker, Thompson’s Realty• Blogs I write or contribute to:

– Phoenix Real Estate Guy– Agent Genius– Geek Estate Blog– HomeGain Corporate Blog– NAR Wisdom– Arizona Real Estate Blogging Network

• Owner, RealtyTechHelp.com


http://agentgenius.com/

http://www.geekestateblog.com/

http://blog.homegain.com/

http://blog.homegain.com/

http://www.narwisdom.com/

http://azrealestateblogs.com/



http://www.realtytechhelp.com/

http://www.realtytechhelp.com/


Attracting Readership Fundamentals• Link out – liberally!!

– Fight the “but they will leave my site” urge.– Think outside the real estate box.– Don’t just link to “A-list” blogs. They are typically very

nice guys, but simply can’t link back to everyone.– Read these posts:

• “Linkation, Linkation, Linkation” by Dustin Luther• “No Readers, No Comments, My Blog Must Suck” by Jay

Thompson


Attracting Readership Fundamentals• Comment on other blogs

– Not just real estate blogs – diversify!– Leave your blog URL in the comment sign in, not the

comment itself!– Add to the conversation– Don’t spam, ever. (no advertising, no additional links

unless it is very pertinent to comment)– Subscribe to comments (if available – and add comment

subscription to your blog if it’s not!)• WP Plugin

http://txfx.net/code/wordpress/subscribe-to-comments/

http://txfx.net/code/wordpress/subscribe-to-comments/


Attracting Readership Fundamentals• Participate in Blog Carnivals

– Carnival of Real Estate (CoRE)– Consumer Focused Carnival of Real Estate– There are hundreds of Blog Carnivals

• Host a Blog Carnival– CoRE host waiting length is lengthy. But hosts do drop

out (often at last minute).– It’s a ton of work.

http://www.carnivalofrealestate.com/

http://www.searchlightcrusade.net/2007/10/guidelines_for_consumer_focuse.html

http://blogcarnival.com/bc/index.php




SEO 101• Search Engines will likely be your #1 source of

traffic:

• Google will likely be your #1 Search Engine


SEO 101• For the love of Pete, write for your readers, NOT the search

engines!– “If you write it, they will come”– Google is smart. Don’t overstuff “key words” – You don’t need to say

“Phoenix real estate” 15 times in one post.• Post titles are important. But vary them for readability.• Limit “H1” tags on a page – this is typically your post titles. Some

say only 1, I use 5 posts on home page. I’ve seen 30 – this is bad.• All in One SEO Pack plugin – allows you to add descriptions to

each post. Not index archives.• Limit tags and categories. Watch “tag bloat”.• Good SEO 101 Sources:

– Bloggers Guide to SEO– Online Real Estate Marketing Guide


Questions &

Answers


A Few Good Blogs• Phoenix Real Estate Guy: http://www.PhoenixRealEstateGuy.com • Phoenix Real Estate Home (Brokerage Group Blog):

http://PhoenixRealEstateHome.com • Agent Genius: http://AgentGenius.com • AZ Mortgage Guru: http://www.AZMortgageGuru.com • CopyBlogger: http://copyblogger.com/ • The Butterworth Group: http://www.butterhomes.com/blog/• ProBlogger: http://www.problogger.net/ • Future of Real Estate Marketing:

http://www.futureofrealestatemarketing.com/• Inman News: http://www.Inman.com & Inman Blog Network

http://www.inman.com/blog-network • Internet Real Estate Success: http://internetrealestatesuccess.com/ • A single property “blogsite”: http://TatumAndShea.com


http://phoenixrealestatehome.com/

http://agentgenius.com/

http://www.azmortgageguru.com/

http://copyblogger.com/

http://www.butterhomes.com/blog/

http://www.problogger.net/

http://www.futureofrealestatemarketing.com/

http://www.inman.com/

http://www.inman.com/blog-network

http://internetrealestatesuccess.com/

http://tatumandshea.com/

Building Blog Readership

Economy & Finance

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