Is Your Blog Getting the Best of You? Building Your Blog Persona
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Transcript of Is Your Blog Getting the Best of You? Building Your Blog Persona
Building Your Blog Persona
Chris2ne Herron @chris2ne
h6p://chris2ne.net
What’s a Persona?
per·∙so·∙na / pərˈsōnə / Noun 1. The aspect of someone's character that is presented to or perceived by others. 2. A role or character adopted by an author or an actor.
Persona vs. Iden2ty
• Persona = the character you present • Iden2ty = how you present that character, oQen based upon varying levels of personally iden2fiable informa2on (PII) – Real Name – Pseudonym – Cloaked – Anonymous
Presenta2on of Self
• Who you interact with affects how you present yourself
• Performance metaphor* – You (“actor”) choose your se\ng, your dress, your props
– Audience suspends disbelief • Impression management technique
* courtesy of Erving Goffman, The Presenta9on of Self in Everyday Life
Managing Your Audience
• People you meet, engage with, and react to in the real world
Roman2c Dinner = 1 VC Pitch = 2
Mom’s Group = 5
Herding Your Audience
• Online communi2es that don’t stop with physical loca2on and walls
LinkedIn = 1,000 Facebook = 1,000
Blog = 2,500 Twi6er = 10,200
Other social experiences = infinite
Online Personas are Complex
Many Iden22es One Persona
Many Iden22es Many Personas
One Iden2ty One Persona
One Iden2ty Many Personas
Complexity
Proac2ve Persona Building 1. Self-‐Assessment – What are you trying to achieve with your blog? – What is the best iden2ty for achieving it?
2. Environmental Assessment – Where will this voice be heard? – What enablers/constraints do you have?
3. Audience Assessment – Who’s paying a6en2on? Who do you want to? – How interac2ve are they? – What do you want from them?
Introducing Controls
• Round up your online iden22es • Combine and/or separate iden22es – Real Name vs. Pseudonym – Pseudonym vs. Anonymous
• Match iden2ty:persona as works best for you
Case Study (Me)
• Primary Objec2ves 1. Build professional credibility 2. Create personal engagement 3. Connect with colleagues and entrepreneurs
• Secondary Objec2ves 1. Follow fascina2ons 2. Have fun
Who am I?
• @chris2ne • Chris2ne.net • Facebook.com/chris2neherron • LinkedIn.com/in/chris2neherron • Other social experiences
Two iden22es, three personas
Case Study: Short Bio
@chris2ne / Facebook Early-‐stage-‐leaning investor at Intel Capital. Venture Advisor at 500 Startups, Advisor to SSE Labs. Tribal kitchen goddess and @calista's mom. (personal interests, professional role, humor, family role)
Chris2ne.net / LinkedIn Chris2ne Herron is a Silicon Valley investor and entrepreneur. She is currently a Director with Intel Capital and a Venture Advisor at 500 Startups. (professional role only)
Case Study: @chris2ne Content
Case Study: Chris2ne.net Content
Case Study: Outcomes
• @chris2ne – Heavy Twi6er following – Strong professional referrals – Real-‐2me linking and community
• Chris2ne.net – Professional credibility – Established domain exper2se – Long tail resource
What About You?
(Q&A)