Building A Twitter Strategy
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Transcript of Building A Twitter Strategy
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Building a Twitter Strategy:Building a Twitter Strategy:How to Practice What You TweetHow to Practice What You Tweet
with Diane K. DanielsonFounder, www.DowntownWomensClub.com
VP of Business Development, www.Convengine.com
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Before we start tweeting …Before we start tweeting …
Online image checklist◦Google maps◦LinkedIn portfolio◦Website/Blog/Facebook Fan Page◦Email address
Online footprint◦Qualified links◦Blog comments
Credibility
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411 BostonReferences?
History?
Quality?
Ubiquitous?
Credible?
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Why Twitter?Why Twitter?
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The business meeting
The reunion/girls’ night out
The cocktail party
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Why Twitter?Why Twitter?
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What business problems do you need to solve?◦Marketing◦Networking◦Publicity/brand awareness◦Crises management◦Customer service◦Market research◦CRM
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A few Twitter truthsA few Twitter truths
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Social media = conversational selling.Give them the what; sell them the how.Social media doesn’t work if you don’t work
social media.
--Lena West, www.RealWomenDoSocialMedia.com
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Your @name & iconYour @name & iconWhat’s your brand?
◦@DowntownWoman v. @DianeDanielsonIcon:
◦avatar, logo or you?◦Be consistent (even across platforms)
Short, memorable, easy to spell.
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Twitter basics:Twitter basics:
140 charactersRT@DM##follow friday (or #FF)Branded background
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03/06/10
Twitter basics:Twitter basics:
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What do I do?What do I do?
Start reading:◦Insights from experts and colleagues◦News updates (industry/biz/trends)◦Competition◦Conferences◦Colleagues◦Clients◦Brands
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Start following:Start following:
• Who to follow?– @breakingnews, @cnn– Industry leaders– http://mrtweet.net/ – http://whofollowswhom.com/– Who your friends follow– Keyword searches
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Twitter ListsTwitter Lists
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Who I don’t follow:Who I don’t follow:
They lock their updatesThey tweet as a company, not an individualThere are no “@s” in their tweetstreamThey have a beefcake photoThey have offensive tweetsThey are clearly spam (get rich, etc.)They just don’t interest me
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3 Rules for giving good 3 Rules for giving good tweettweet
1. Have a strategy.
2. Be positive, informative, funny or insightful.
3. Be a Renaissance tweeter.
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How to be a Renaissance How to be a Renaissance TweeterTweeterWhat to post - 30/30/30/10 rule:
◦30% self promotion◦30% promoting others◦30% your personality/interacting◦10% just for fun
How to post regularly◦Link your blog◦Twitthat or Twitthis◦Connect to other social networks
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03/06/10
Case Study: Marketing a Service
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Case Study: Market ResearchCase Study: Market Research
Go to http://search.twitter.com. Find people tweeting about “soccer cleats”Follow them
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What do you learn?◦ Women are a large percentage of purchasers◦ Guys will buy cleats just because they want
something new◦ Orange is the hot new color◦ Customization is a new trend◦ Who are the influencers?
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Case Study: Market ResearchCase Study: Market Research
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Twitter Search is the New GoogleTwitter Search is the New Google
Real-time searchSet up RSS feeds
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Influencers & followersInfluencers & followers
Next steps? Follow who the competition, bloggers and retailers are following.
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Time to start tweetingTime to start tweeting
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• Back to beginning: @Name or @Brand? Image, logo or icon? Celebrity? CEO? eRep? What do you tweet about?
• Soccer fashion?
• Guess whose cleat?
• Soccer updates?
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Time ManagementTime ManagementCreate a scheduleSampling of Twitter Tools:
◦www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
◦www.twitterfeed.com links your blog to Twitter◦Facebook Twitter app links to Facebook
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Cell phone
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Using a Twitter InterfaceUsing a Twitter Interface
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Hootsuite – tracking keywordsHootsuite – tracking keywords
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03/06/10
Google analytics
Twitter = #10 source of referrals to www.DowntownWomensClub.com.
Twitter = #2 source of referrals to our blog.Twitter = #1 source for our Affiliate program.Facebook has higher conversion rate (to
mailing list/paid members).
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Just for funJust for funhttp://twitter.grader.comhttp://www.herebeforeaplusk.com/Want more? Google “twitter applications”For more about corporate strategy, read: Twitterville by Shel Israel.
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Thank you!Thank you!Diane K. Danielson
@DowntownWoman
www.dianedanielson.com
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