building areferral program

Long live happy customers...

and your business.

why do I need a referral program?

Increases your chances of receiving

qualified leads.

Most cost effective way

of generating sales.

getting started:where and when do I ask?

Opportunities to ask for referrals

Contract signingLoan approvalOptions selectionConstruction orientation meetingPre-drywall meetingMove-in orientationOne month after move-inFour months after move-inEight months after move-inOne year after move-in

getting started:train your team + set goals.

Word of mouth is a great tool. Why not start in-house?

Make sure that ALL of your employees know about the program and more importantly have bought into it.

Set goals for your sales team on how many referrals they should receive.

getting started:incentives.

What’s in it for me? Offer a reward to your home buyers for referring a contact. Cash giftsGift cardsDiscounts on a product or service

If you can’t offer cash incentives because of certain state laws—or you just don’t feel comfortable with it— there is always the option of donating to a charity you support in honor of the referrer, or better yet their favorite charity.

happy customers areloyal customers.

Follow up with your customers.

Make it easy for happy customers to refer you by providing marketing materials they can pass on to friends, or an email they can easily forward.

get social and spread the word.

Integrate social media into your program.

Make it easy for your customers and employees to share your program on their social networks.

a couple examplesto get you started.

first referral

second referral

third referral

fourth referral

$500+$750

+$1,000+$1,250

REFERRAL MODEL:When the first friend or family member buys one of your homes, you’ll reward the referrer $500, for example. When the second person buys another home from you, you award the referrer $500 + $250. Then continue to add an additional $250 for every one of the referrals.

like it and want to learn more?

Contact us! We’d love to hear from you and answer your questions.

Email us atmarketing@2-10.com