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Transcript of Building a multi-lingual EUnion International conference on DNS and Internet Riga, Latvia, 19 April...
Building a multi-lingual EUnion
International conference on DNS and Internet
Riga, Latvia, 19 April 2013
“As the Internet has spread across the globe, the absence of support for non-Latin scripts became a notable deficiency”
Vint Cerf, World Report on IDN Deployment, Foreword
• Adoption of IDNs
• Usage of IDNs
• Factors that impact IDN uptake at local level
• Conclusions
Agenda
A short history of IDNs
1996Martin Dürst proposes IDN
2000IDNs deployed at second level
2002Browser support for IDNs
2003IDN standards established
2008IDN technical standards revised
2008Fast track process for IDN ccTLDs
2010First IDN ccTLDs launched
2010السعودية.امارات.مصر.
. 台湾.рф
االردن. ලං�කා� and இலங்கை�
ไทย
2011. 한국قطر.
فلسطين.الجزائر.. 香港سورية.
2012.қаз .срб
新加坡சி�ங்�ப்பூர்
201231 IDN ccTLDs approved;19 have been launched.
Adoption of IDNs
Deployment is increasing
New gTLD may expand IDNs
…but will they get lost in the mix?
Usage of IDNs
IDNs support local languages
.eu IDNs evolution
.eu IDNs analysis
• Strong link between local language and
geographic location of the registrant:
• 46% of registration from Germany
• 75% of Greek script based IDNs, registrant located in
Greece
• Over 85% of Cyrillic script based IDNs, registrant
located in Bulgaria
.eu IDNs drop analysis
• Low end-user awareness of IDNs
• Variable user experience of IDNs in browsers, email
and applications
• Correlation domain name growth and economic
growth (Greece share IDNs from 9,7% down to
7,6%)
• Registrar price promotions and short-term marketing
campaigns
.eu IDNs usage against other TLDs
IDNs under .lv
• Launched March 2004
• 759 registered IDNs
• Less than 1% of total registrations
Factors that impact IDNs uptake at local level
Linguistic and cultural homogeneityLocal Internet Exchange PointsBroadband penetrationLocal language contentSize of population (market)
Country indicators
PricesLiberal registration policiesBrand of the ccTLD (more difficult to
build for IDNs)Strong network of local registrars
ccTLD indicators
Inconsistent and unsatisfactory experience because:Limited support for IDNs by ISPs and domain name registrars
Functionality of Internet browsersLack of (full) email functionalityLack of support for IDNs in popular applications and websites in the creation of user accounts
IDNs and end-users
Conclusion
• Multilingual Internet, a high priority
• IDNs as a catalyst for local language content
• Raise awareness and education of IDNs
• Technical developments as key for the uptake of
IDNs
The road ahead
Giovanni [email protected]
All you need to know on EURid and .euwww.eurid.eu