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Building a Culture of Collaboration

8 August 2013

Heather A. Yurko, MACultural Architect, Cisco

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• Change agent for almost two decades• Coach, trainer, PM, Innovation Lead• More than ½ career as a consultant• Built two start-ups

Builder of People,

Process + Organizations

• Site sponsor for Innovation in IT• Received IT Leadership award (2012)• Focus on collaborative leadership, shared

objectives, co-innovation

Innovation + Collaboration

Leader

• Masters: Organizational Development• Columbia University – Teachers College

• 12-month Executive Development Program (2011)

Education

Heather YurkoCultural Architect

Cisco Systems

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Program Elements

A Primer on Collaboration + Culture: What It Is, What It Isn’t, and Why You Need to Care

How Did THAT Happen? A Cautionary Tale + the Cultural Elements Needed to Drive Collaboration

Idea Jam!

Bringing Ideas to Life through a Four Step Model

Getting from Here to There in your Organization: Key Takeaways + Applications

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A Primer on Collaboration + Culture What It Is, What It Isn’t, Why You Need to Care

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What Do You Mean by “Collaboration”?

\kəˌlæbəˈreɪʃən\ (n.) - the act of working with another or others towards a common goal

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Keys to Successful Collaboration

Not just tools…

CultureTrust

Sharing

Partnerships

Process & MetricsFormal Process

Track Resulting Benefits

LeadershipBenefits Explained

Examples

Incentives

Technology/ToolsAccess

Document Management

Communication

Information Search

Knowledge Capture

Successful Collaboration

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Collaborating more widely

Other Organizations

Alone

Execs work alone 2/3rd of the time

63% expect to collaborate across functions, organizations, locations

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Collaboration Focus for the C-SuiteIBM CEO Study 2012

“[CEO] focus is shifting to the power and potential of recent advances in social media and analytics to reimagine connections among people — whether that’s customers, employees, partners, investors or the world at large."

~ Ginni Rometty

President and Chief Executive Officer, IBM Corporation

IBM CIO Study 2011

• CIOs lead IT operations that help expand organizational capabilities by refining business processes and enhancing enterprisewide collaboration.

• Advanced collaboration suites with an array of functions…are critical enablers for these CIOs.

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What Do You Mean by “Culture”?

\ˈkəl-chər\ (n.) - the characteristic features of everyday existence (as diversions or a way of life) shared by people in a place or time

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We Know It When We See It…and When We Don’t

the set of shared attitudes, values, goals, and practices that characterizes an institution or organization

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Business Imperatives

Culture by the Numbers9.57:1

Engaged:Disengaged Employees

(World-Class Org)

1.83:1Average Org Ratio

$300BLost productivity in the

U.S. alone through disengagement

3.9x

More earnings per share:

top vs. bottom quartile companies

SOURCE: 30 yr. Employee Engagement study, Gallup

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How Did THAT Happen?

A Cautionary Tale + Cultural Elements Needed to Drive Collaborative Innovation

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Let Me Tell You a Story…

We need to build a pipeline of ideas to find ‘the next big thing’.

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Let Me Tell You a Story…

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Audience Thoughts:

How long did this take?

Any elements/steps missing?

What was the result?

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Outcomes 6

months: inception to idea selected

4 developed + viable

ideas

$10M projecte

d cost avoidance

PM Fired

Team Disbanded

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Elements in Collaborative Innovation

Culture is an ecosystem, a group of interconnected parts. Changing any element will

effect one or more of the others.

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Idea Jam Session

Flexing Your Ideation Muscles

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Idea Jam Framework

Select your Topic (2)

Create 10 Questions (5)

Create 3 Solutions (10)

Create a Problem Statement (3)

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Idea Jam Topic

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Idea Jam Topic: ExamplePROBLEM STATEMENT: We don’t leverage technological advances in mobility to promote a more collaborative culture.

Questions:• How can we leverage mobile solutions to advance a more collaborative culture?• How are our competitors leveraging mobile solutions?• What services could we offer to our customer that advance a more collaborative culture through mobility?

Answers:• Create an app that sends daily reminders about things you can do to build a more collaborative culture• Tweeting about building an collaborative culture• Provide mobile (BYOD) solutions to our workforce that allows them freedom to work [and be inspired ] anywhere • Apple provides iPads + VDIs to their employees, allowing freedom to work anywhere, any time• Google has all of its information in the cloud, allowing freedom to work from any device….

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Getting from Here to There in Your Organization

Key Takeaways and Applications

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What is YOUR Culture?

One TeamOne Vision

Services & Capabilities delivered through the network as the platform1

Honesty & Forthrightness2

Open Communication/straight to the point Clear Expectations, goals, roles, and direction

Commitment to Excellence3

Relentless pursuit of excellence in Talent, Product Delivery & Customer Service

Teamwork4 Help each other succeed Build trusting relationships

Result Orientation5

Focus on results rather than activities Focus on success rather than comfort

Learning Organization6

Create a diverse and inclusive environment that drives innovations and fosters collaboration.

Find ways to do things faster and better

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AUG11 NOV11 FEB 12 APR 12 Innovation & Excellence 92% 94% 88% 82%Career Development 88% 95% 80% 85%Recognition 79% 78% 64% 71%Manager Index (Culture) 89% 89% 88% 89%

What Do YOU Measure?

HIGHLIGHTS LOWLIGHTS

96% “Takes ethical business concerns seriously” “Management team share Pulse results”

95% “Positive relationship with manager”

94% “Manager available when I have questions or need help” “Put more effort than required to help Cisco succeed”

66% “Internal development opportunities available in my org”

61% “People rewarded according to performance + accomplishments”

59% “Rewards are worth the effort”

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What Actions Do YOU Take?

WHAT YOU SAID

• “This is really helpful.. Similar sessions on Other services area can be more helpful to understand the big picture of CC LSS”

WHAT WE’RE DOING

• Brown bag sessions started for the team regarding various services areas.

• “Including the Business perspective in our meetings is great!”

• Continuing to bring in client speakers for fireside chats with the team.

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How Do YOU Reward + Recognize?

Engaged People

Spot $$

Site Awards

Peer Awards

Email

Stretch Assignments

Visibility Opp.

Staff MeetingsBlog

Post

Phone Call

Org Awards

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Final ThoughtsCollaborate, Collaborate,

Collaborate

Disengaged employees >$300B/ year

Cultural elements are connected

Innovation aligned to culture

Feed into PLC (Collaborate!)

Host Idea Jams!

Define Culture, Listen, Act, Reward

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For me it is only the surrounding atmosphere that gives subjects their true value.~ Monet

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Thank you.

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What Gallup Measures

The 12 Elements of Great Culture