Building a Church Platform
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Transcript of Building a Church Platform
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“All the world’s a stage.”— William Shakespeare
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Build a Platform in 5 Steps
• Start with the WoW
• Prepare to Launch
• Build your Home Base
• Expand your Reach
• Engage your Tribe
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Bake in the WOW• Surprise
• Anticipation
• Resonance
• Transcendence
• Clarity
• Presence
• Universality
• Evangelism
• Longevity
• Privilege
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You must exceed the customers current expectations. what do people think they are going to experience when they walk into the church?
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Three Reactions
• Disappointing
• Good
• WoW
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Questions• How do we create the experience from parking lot to
pew?
• How will the worshiper feel after the get back in their car after worship?
• What expectations do people bring with them when they come to worship?
• What does it look like to fail at a WoW experience?
• What does it look like to succeed at a WoW experience?
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Obstacles• We run out of time
• We don’t have enough resources
• We don’t have enough experience
• We don’t take action (just give it to a committee)
• Fear
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Don’t expect less than WoW !
Don’t settle for less than Great
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Where there is no prophecy, the people cast off restraint,
but happy are those who keep the law.
Proverbs 29: 18
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Style• Take time and money to get the church looking good.
• Know your Audience
• What make your church different?
• Why is your church special?
• Don’t limit your imagination
• Talk with the congregation and community.
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Prepare to Launch
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Who is in charge?• No one knows your church better than you.
• No one is more passionate than you.
• No one has more skin in the game than you.
• No one is likely to do it if you don’t
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Think BIGGER
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Your Mission• Get permission to dream
• Write down your dreams
• Consider what is at stake
• Outline what you would like to be true
• Decide what you can do to effect the outcome
• Write down when this will happen
• Keep the goals in front of you.
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Why Should we write our Goals?
• Forces us to clarify what we what
• It will motivate us to take action
• It provides a filter for other opportunities
• It enables us to see progress
• It gives us a reason to celebrate
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Create an Elevator Pitch
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To create an elevator speech you will need
• Name your Church
• Name the problem you are going to solve
• Name the proposed solution
• The key benefit for your solution
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• For what purpose does our church exist?
• What do we hope to accomplish each and every time we meet as a congregation?
• What are some of the “key” ministries that we offer/provide?
• What are some of the “key” ministries that we offer/provide BUT are not offered or provided by the other churches in our community?
• What are the demographics of the people that attend our church? (Are we a church composed primarily of elderly saints, young families, college-aged young adults, or do we have a diverse mixture of worshipers?)
• What type of person is our church hoping to attract each and every Sunday?
• Does our church exist to be primarily for our members, for those who are “churched” or the unchurched?
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St. John’s Lutheran Church by the gas station exists to bring the good news of Jesus Christ to the world. We worship weekly at 10 am with Sunday School at 9:00 am. We have a dynamic youth ministry program that provides opportunities for our school-aged, junior high and senior high youth to have a deep and meaningful spirituality. We work hard to remove all barriers for people to experience a honest, unending, and authentic relationship with Jesus Christ through worship, education and small group ministries.
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Set up Branding Tools
• Email address
• Church domain
• Website
• Social Media profile
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Get the Word Out
• Testimonies
• Pictures
• Media Kit
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Building your Home Base
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Home Base = Website• Develop a Theme
• Use a service - wordpress.org, wordpress.com
• Set up a website
• Start a blog
• Consistant offline content
• Start a email list
• Publicize your site
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Ideas for the Website• Personal Stories
• Describe Historical Event
• Post Pictures
• List Resources
• Explain Decisions made by Council
• Write a Devotional
• Video Interviews
• Sermons
• Call to Action
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Expand your Reach
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Not Marketing but Tribe-building
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Marketing is about Building Relationships
!
Building your Tribe
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What is a Tribe?• A group of people connected to one another, connected to a leader
and an idea
• Two Requirements
• Shared Interest
• A way to communicate
• Examples
• Apple Readers
• Evernote users
• Churches
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How Do we Build a Tribe?
• Discover your Passion
• Volunteer to lead
• Be Generous
• Provide a way to communicate
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• Tribe Leader to Tribe Member
• Tribe Member to Tribe Leader
• Tribe Member to Tribe Member
• Tribe Member to Outsiders
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Create a Subscriber
Lister !
!
!
Email is NOT DEAD
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Create it and they will subscribe
• Generate Content worth Reading
• Use a dedicated list subscription system
• Make signups highly visible
• Incentive for subscribing
• Branded Email templet
• Followup with subscribers
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Track How you are Doing• Unique Visitors per Month
• Page Views per Month
• Percentage change in the last 12 months
• Comments per blog post
• Subscribers to your mail chimp
• Number of twitter followers and Facebook Fans
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Engage Your Tribe
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Got Comments?• End blog posts with an open ended question
• Use a threaded comment system
• Display your comment count
• Make it easy to comment
• Participate in the conversation
• Reward top commenters
• Don’t overreact to criticism
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Keep conversations civil• Use an industrial-strength spam blocker
• Create a comments policy
• Participate in the conversation
• Make your own comments stand out
• Be consistent with enforcement
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20 to 1 Rule
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Monitor your Platform
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Defend your Brand
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What ifs?
• What if we make a mistake?
• What if we fail?
• What if they don’t like us?
• What if we look foolish?
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The key is to start - Just do it. Once you take the first step, everything else will take care of
itself. You will make it to the other side.
!
Imagine what will be possible if we start building a platform now!?!?! What will be
possible in your church, your life your ministry.
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Contact Me
Facebook facebook.com/pastorjoemc
Twitter twitter.com/pastorjoemc
Website www.pastorjoemcgarry.com
Content from this class pastorjoemcgarry.com/hartwick2014
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Questions?