Build Your Brand And Generate Leads With The...

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waterfm.com | @WFM_Journal 2019 Media Kit 2018 Reader Survey Results 2019 Editorial Calendar AWWA ACE19 Distribution - June Issue Digital Options To Help You Acquire More Customers Build Your Brand And Generate Leads With The Playbook

Transcript of Build Your Brand And Generate Leads With The...

Page 1: Build Your Brand And Generate Leads With The Playbookbenjaminmedia.com/advertising/2019-water-finance...Build Your Brand And Generate Leads With The Playbook In nearly seven years

waterfm.com | @WFM_Journal

2019 Media Kit

2018 Reader Survey Results

2019 Editorial Calendar

AWWA ACE19 Distribution - June Issue

Digital Options To Help You Acquire More Customers

Build Your Brand And

Generate Leads With The Playbook

Page 2: Build Your Brand And Generate Leads With The Playbookbenjaminmedia.com/advertising/2019-water-finance...Build Your Brand And Generate Leads With The Playbook In nearly seven years

In nearly seven years covering the water industry, I’ve found one of the most fascinating aspects to be the simple fact that most of the infrastructure is largely unseen. Among the general public, it’s understandable. People turn the water faucet and potable water comes out. They don’t think about the process it went through from source to treatment to delivery. Likewise, people flush the toilet and don’t think about what it takes to move wastewater through a complex, interconnected pipe network before being treated again — a highly engineered process.

What’s interesting to me is how little water is ac-knowledged in the United States when it comes to our lawmakers and elected officials. Whenever our politi-cians talk about infrastructure, it’s always in reference to roads, bridges, transit, etc. Water is almost never directly acknowledged. Ultimately, despite the specific challenges faced by water and sewer authorities across the nation, it comes down to funding and how much money is really being allocated to the industry. Our lo-cal, state and federal leaders are all uniquely positioned to change the status quo and prioritize water differently.

In Water Finance & Management, our editorial coverage can best be described by one common, overarching theme: modern utility management strate-gies. We report on the biggest challenges facing water, wastewater and stormwater infrastructure, while ex-ploring new concepts, solutions and approaches that are being implemented to make utilities more techno-logically and economically sustainable.

Our stories are written by WF&M staff, as well as contributed by nationally-recognized experts from all facets of the water industry. Our content is read on multiple media channels — print, web, e-mail, webi-nars, social media, conferences and beyond.

We offer marketers a unique opportunity to reach the executives who make capital improvement and buying decisions, as well as those involved in imple-menting new strategies and technologies for their water systems.

Andrew Farr Associate [email protected]

From the Editor

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Water: The Unseen IndustryWF&M serves a market in which increased spending is needed and expected.

Water and wastewater investment needs in the United States total $150 billion between 2016 and 2025. —American Society of Civil Engineers.

Capital expenditures for U.S. municipal water, wastewater and stormwater infrastructure will exceed $683 billion over the next decade. —Bluefield Research.

U.S. water utilities will invest $8.3 billion in “smart infrastructure” by 2027. —Northeast Group, LLC.

Why Advertise in Water Finance & Management?

Water Finance & Management is published by Benjamin Media, Inc, internationally recognized and award-winning publisher serving the oil & gas, water, wastewater, solar, tunneling, utility and construction markets.

10050 Brecksville Rd.Brecksville, Ohio 44141 USAPh: 330-467-7588www.benjaminmedia.com

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Readership

66,751Average Monthly Reach

89%Direct Request Subscribers

The only magazine focused exclusively on finance & management solutions for water executives

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12,513Circulation - Print + Digital

Magazine

7,779Average Pageviews per

Month

3,938 Average Users per Month

Website

6,956Average Distribution

eNewsletter

2,200+Followers @WFM_Journal

Twitter

346 Average Registrants

Webinars

*Based on 2018 Reader Survey data.

18,643Circulation - Pass Along*

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Page 4: Build Your Brand And Generate Leads With The Playbookbenjaminmedia.com/advertising/2019-water-finance...Build Your Brand And Generate Leads With The Playbook In nearly seven years

Primary Business 33% City/County Government

30% Water and Wastewater Systems and/or Plants

13% Engineering Firm

11% Water ONLY Systems and/or Plants

6% Wastewater ONLY Systems and/or Plants

3% State/Federal Government

3% Others allied to the field

1% Financial Institution/Legal Counsel

Readership

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10 20 30 40 50 60 70 80 90 100

What population does your water system serve?

Greater than 100,000 population

20,001 - 100,000 population

5,001 - 20,000 population

0 - 5,000 population

27%

22%

19%

32%

Title

EXECUTIVE MANAGEMENT

Includes: Director, Manager, Superinten-

dent, Owner, President, CEO, COO, Part-

ner, Principal, Executive VP, Sr VP, CFO,

Treasurer, Comptroller, Finance Director

Engineer, Consultant, Estimator

Mayor

City/County Manager, Commissioner,

Council Member/Chairperson

Other

65%

17%

8%

5%

5%

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Subscribers are involved in the following activities:

10 20 30 40 50 60 70 80 90 100

61% Sewer/Wastewater Collection Systems

55% Drinking Water Distribution

47% Consulting, Design & Engineering Services

43% Underground Utility Construction

42% Stormwater Collection

39% Trenchless Rehabilitation & Construction

36% Pipeline Assessment

35% Asset Management

34% Leak Detection

33% Infrastructure Security Systems

32% Reuse Recycle

32% Financial Planning

30% Energy Efficiency

28% Smart Metering

Page 5: Build Your Brand And Generate Leads With The Playbookbenjaminmedia.com/advertising/2019-water-finance...Build Your Brand And Generate Leads With The Playbook In nearly seven years

Reader Study

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The following categories of coverage in Water Finance & Management apply to subscribers:

74% Wastewater 71% Drinking Water 44% Stormwater

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

10 20 30 40 50 60 70 80 90 100

Subscribers want to read about the following topics:

65% Reducing Non-Revenue Water

62% Drinking Water Pipeline Condition Assessment

59% Smart Metering

59% Other Technology/Software (i.e. SCADA/GIS/Hy-draulic Modeling, etc.)

59% Sewer Pipeline Rehabilitation/Replacement

56% Utility Financial Planning

56% Sewer Pipeline Condition Assessment

56% Water Pipeline Rehabilitation/Replacement

53% Utility Rate Setting

50% Leak Detection

47% Affordability Issues

47% New/Innovative Funding Sources

44% Drinking Water Treatment & Related Topics

41% Pipe Material Selection

38% Water Reuse & Related Topics

35% Wastewater Treatment & Related Topics

The top 5 information sources subscribers find most influential in helping evaluate or learn about a technology, service or industry issue:

Trade Magazines

Case Studies

Websites

Tradeshows

Webinars

71%

65%

56%

53%

53%

Subscribers have taken the following actions after seeing an advertisement in Water Finance & Management:

Visited advertiser’s website

Discussed the advertised product/service

with a colleague

Considered purchasing

Recommended or specified

Contacted product salesperson

Tested/Tried a product/service

Purchased

n 59%

56%

35%

15%

9%

9%

3%

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Editorial Calendar

Rates & Affordability

Also Featuring: • Mayor Profile/Mayors Roundtable• The Water Utility in a Smart City • Achievements in Water Reuse• The Economics of Pipe Selection• Energy Savings Performance

Contracting

Bonus Distribution: • 2019 Water Finance Conference

Aug. 21-22, Washington, D.C.

• WEFTEC 2019 Sept. 21-25, Chicago, Ill.

• One Water Summit Sept. 18-20, Austin, Texas

Financial Report: Cash Reserves

Washington Report: Unique CWSRF Applications

Legal Corner: Examining Environmental Law & Policy Cases

Technology Perspectives: SCADA and Monitoring Solutions

Technology Stream: WEFTEC Show Preview

Featured Webinar Topic: How Smart Is Your Utility?

Mail Date: Aug. 13

Insertions: Jul. 15

Materials: Jul. 29

AUGUST

The ‘Apparent Loss’ Issue

Also Featuring: • Optimizing Meter Management &

Replacement• Recovering Lost Money from Found

Water• Developing Asset Management

Plans• New Capital Providers for Infrastruc-

ture Funding• Implementing Customer Affordabil-

ity Programs

Bonus Distribution: • 2019 NAWC Water Summit

Dates, location TBD

Financial Report: Rate Setting/Water Pricing

Washington Report: Unique DWSRF Applications

Legal Corner: Examining Environmental Law & Policy Cases

Technology Perspectives: Re-tooling Your Software for Better Data

Technology Stream: Spotlight on AMR/AMI/MDM

Featured Webinar Topic: Addressing Apparent Loss to Reduce NRW

Mail Date: Oct. 8

Insertions: Sep. 9

Materials: Sep. 23

OCTOBER

Spotlight on Water Leadership

Also Featuring: • Water Finance & Management

Award Winner (Profile)• Optimizing Your Pressure Sewer

System• Revenue Recovery through Efficient

Spending• Managing Repair/Replacement

Programs• Advancements in Flow Monitoring

Financial Report: WIFIA Update

Washington Report: 2020 Legislative Outlook

Legal Corner: Examining Environmental Law & Policy Cases

Technology Perspectives: Pipe Rehabilitation Tech-nologies

Technology Stream: Spotlight on Pipe Rehabili-tation

Featured Webinar Topic: Managing Condition As-sessment Programs

Mail Date: Nov. 26

Insertions: Oct. 28

Materials: Nov. 11

DECEMBER

The ‘Real Loss’ Issue

Also Featuring: • AI & Machine Learning for Pipeline

Condition Assessment• Auditing & Validation to Address

Real Loss• Leveraging AMI to Support Leakage

Management• Main Line Rehab/Replacement• Efficient Project Delivery with

Design-Build

Bonus Distribution: • NASTT’s 2019 No-Dig Show

March 17-21, Chicago, Ill.

Financial Report: Environmental Impact Bonds – Pros vs Cons

Washington Report: Washington’s 2018 Grade on Infrastructure

Legal Corner: Examining Environmental Law & Policy Cases

Technology Perspectives: Optimizing Pressure Man-agement

Technology Stream: Reducing Non-Revenue Water

Featured Webinar Topic: Addressing Real Losses to Reduce NRW

Mail Date: Feb. 12

Insertions: Jan. 14

Materials: Jan. 28

FEBRUARY

Maximizing Your Revenue

Also Featuring: • Converting Data to Dollars• Applications of WIFIA Loans• Balancing Conservation & Rate

Increases • Meter Testing & Replacemen• The Economics of Pipe Selection

Bonus Distribution: • Water Week 2019

April 2019, Washington, D.C.

• Design-Build for Water/Wastewater April 10-12, Cincinnati, Ohio

Financial Report: Utility Outreach & Com-munication

Washington Report: Federal Clean Water Initia-tives

Legal Corner: Examining Environmental Law & Policy Cases

Technology Perspectives: Optimizing Metering Infra-structure

Technology Stream: Condition Assessment

Featured Webinar Topic: Condition Assessment

Mail Date: Mar. 27

Insertions: Feb. 26

Materials: Mar. 12

APRIL

Ultimate Smart Water Issue

Also Featuring: • AMI Upgrades: Doing More with

Your Network• Reducing NRW by Addressing Appar-

ent Losses • Drive-by vs. Fixed Network• Pressure Management• Applying Your CMMS to Financial

Decision Making

Bonus Distribution: • AWWA ACE19

June 9-12, Denver, Colorado

Financial Report: Addressing Low-Income Affordability

Washington Report: Federal Drinking Water Initiatives

Legal Corner: Examining Environmental Law & Policy Cases

Technology Perspectives: Artificial Intelligence in the Water Sector

Technology Stream: ACE19 Show Preview

Featured Webinar Topic: Doing More with Your Smart Water

Mail Date: Jun. 4

Insertions: May 6

Materials: May 20

JUNE

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Get a FREE ad study when you place a ½ page or larger ad in the April issue. Ask for details!

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Website

*Please note, background skins are not guaranteed to show on mobile devices and tablets

Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

waterfm.com

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Branded Background Skins* ....................$11,500 Annual 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Appears on the left and right side of the website page.

Leaderboard Banner ..................................................... $90 728 x 90

Large Leaderboard Banner ........................................ $100 970 x 90

PushDown Banner ....................................................... $125 970 x 90 Banner expands to 970 x 250

Standard Banner ............................................................ $60 300 x 250

Skyscraper Banner ......................................................... $85 300 x 600

Interstitial Ad ................................................................ $200 600 x 400 Ad pops up while a user is browsing between pages.

Inline Banner ................................................................. $125 300 x 250 Appears within the natural flow of editorial content on run of site.

Banner Advertising CPM Net Rate

7,779Average Monthly Pageviews

3,938Average Monthly Users

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eNewsletter

Weekly Water Finance & Management eNewsletter Distributed every Monday

6,956Average Distribution

Your Banner Ad Here

Your Banner Ad Here

Banner Advertisement size: 580 x 80 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files

Advertorial:• Headline• 25 words and image/logo• Provide URL address for link

Rates (NET)

Specs

Banner Advertisement $1,000 per month

Advertorial $325 per issue

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Ad included in each weekly eNewsletter

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Vertical eNewsletter

One exclusive sponsor per issue!

Editorial Calendar

Asset Management • January

• May

• December

Non-Revenue Water• February

• July

• September

Smart Water• March

• June

• October

Finance • April

• August

• November

Distributed third Wednesday of the month

Vertical eNews Sponsor $990 per issue

Banner Advertisement size: 600 x 300 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files

Specs

Rates (NET)

6,770Average Distribution

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Your Logo Here

Your Banner Ad Here

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Contact your sales representative for rates.

Your content remains in the top 10 stories on the homepage for

duration of your program.

Native Advertising Program

Homepage Newsfeed eNewsletter Content Twitter Posts

Your content included for the duration of your program.

Your content is tweeted regularly over the duration of your program.

With Water Finance & Management’’s Native Advertising Program, your content will appear like a news story within the natural layout of Water Finance & Management’’s media channels. Sponsored content is marked as sponsored, but it blends into the native content.

Statistics From Adweek, 4/17/2017

1,900+Average Users per Month

6,956Average Weekly Distribution

2,220+Followers @ WFM_Journal

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Viewers spend almost as much time on native ads as they do on editorial content.

Native advertising has been shown to increase brand lift by

82% If native ads include rich media, conversion rates could go up to

60%

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Digital Edition Landing Page Landing Page Ad Sizes/Specs:

• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and .tif. 300 dpi.

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Digital Edition

Digital Edition Landing Page The Digital Edition Landing Page is similar to a tip cover on the print editions. It’s the first thing a reader will see when they open the digital edition.

• Ad is specific to an issue and will always remain a part of the issue in the archives.

• Can be designed to look like a web page adding images, links, video, etc.

• Digital Edition Landing Page ads are visible on desktops and mobile devices.

• Your company will be recognized as an issue sponsor in the digital edition email notification.

Water Finance & Management Digital Edition Analytics:

2018 Stats (Jan-June)* Average per issue

Unique visitors 247 82

Issue views 393 131

Pageviews 4,287 1,429

*All issues combined

Your Ad Here

Rates (NET)

Digital Edition Landing Page $300 per issue - Full page

$400 per issue - Spread

Play Video Hyperlink $100 per issue

Advertisement Hyperlink $50 per issue

1,634Monthly Distribution

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

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Playbook

Product Frequency Total Reach Value (NET)

Water Finance & Management eNewsletter advertorial

4X6,956 average distribution

x 4 issues = 27,824$1,000

½ Page, 4/C ad in Water Finance & Management

2X12,513 circulation x 2 issues = 25,026

$4,097

300 x 250 ad on waterfm.com

12 Months5,000 impressions

x 12 months = 60,000 $3,600

Tweets from @WFM_Journal

4X2,217 followers

x 4 tweets = 8,868$400

Water Finance & Management Special Report email blast

1X 6,000 distribution $1,995

Professionally designed Playbook featuring your brand (PDF format)

$5,000

Total: 127,718 $16,092

Your Net Rate: $8,000

Work with the Water Finance & Management editor to create an exclusive,

customizable Playbook with content centered around your products, technology and/

or company. The Playbook will be a downloadable, topic-specific guide that includes

the latest news and market analysis, along with content and ads from your company.

Qualified LeadsThe Playbook will be available on waterfm.com for 12 months (as well as be posted on your company’s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company.

Promotional CampaignThe Water Finance & Management Playbook promotional campaign is designed to increase brand awareness and funnel leads to your company for a full year.

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Page 13: Build Your Brand And Generate Leads With The Playbookbenjaminmedia.com/advertising/2019-water-finance...Build Your Brand And Generate Leads With The Playbook In nearly seven years

Let Water Finance & Management market your case study or white paper and deliver leads to your inbox year-round. It’s as easy as 1-2-3.

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White Papers

You provide the case study or white paper.

We create a landing page and download request form on waterfm.com.

We market your case study or white paper via emails, social media and Water Finance & Management and deliver qualified leads to your inbox!

12

3

Marketing Campaign includes:

• 1X Dedicated email blast sent to 5,000 select Water Finance & Management subscribers ($1,675 value)

• 3X Dedicated tweet with link ($300 value)• 4X Water Finance & Management’s E-newsletter advertisement ($1,000

value)• Featured on waterfm.com for one year ($1,800 value)

Rate: $3,950 Net

65% of past Water Finance & Management Reader Survey respondents said case studies are influential in helping evaluate a technology or product.

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Page 14: Build Your Brand And Generate Leads With The Playbookbenjaminmedia.com/advertising/2019-water-finance...Build Your Brand And Generate Leads With The Playbook In nearly seven years

What you provide:• Company logo, presentation description and image.• Up to 5 custom pre-event survey questions for the registration form.• Final PPT presentation 2 days prior to live event. Note, videos can be used in your webinar presentation!

What we provide:• One ½ page 4-color ad in Water Finance & Management promoting your webinar session.• Two dedicated e-mail blasts promoting webinar session to Water Finance & Management subscribers.• Event posts on @WFM_Journal and other Benjamin Media social media networks.• 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). • Following the event, sponsor will be provided with a final report including:

• List of all registrants (including all contact information)*• A list of all questions asked during event• Answers to custom pre-event survey and any polls given during the event• Webinar recording on waterfm.com for one year

Sponsorship Rate: $8,000 Net

You deliver the presentation. We deliver the qualified leads.

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WebinarsFeatured Webinar Topics FebruaryAddressing Real Losses to Reduce Non-Revenue Water

April Condition Assessment: Prioritizing Infrastructure Renewal

June Doing More with Your AMI Network

August Turning Data into Dollars

October Addressing Apparent Losses to Re-duce Non-Revenue Water

December Managing Condition Assessment Programs

Contact us today to sponsor one of these sessions or to suggest an additional topic for the 2019 Water Finance & Management webinar series.

346Average Registrants per

Webinar

* Due to the Canadian Anti-Spam Leg-islation, we are unable to provide email

addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers for Canadian registrants.

Please contact Brittany Cline at [email protected] or 330-467-7588.

Page 15: Build Your Brand And Generate Leads With The Playbookbenjaminmedia.com/advertising/2019-water-finance...Build Your Brand And Generate Leads With The Playbook In nearly seven years

Do you want a cost-effective, consistent way to reach executive level water managers whose decisions influence the municipal drinking water, wastewater and stormwater sectors?

The Professional Services Marketplace is an advertising

section designed to help you sell your products and services,

and increase brand recognition on a low budget.

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Professional Services Marketplace

Full Page Ad: 7 1/8” X 9 3/4” 1/2 Page Ad: 7 1/8” X 4 3/4” or 3 3/8” X 9 3/4” 1/4 Page Ad: 3 3/8” X 4 3/4” or 7 1/8” X 2 1/4” 1/8 Page Ad: 3 3/8” X 2 1/4”

Specs

Rates (NET)

Color

3X 6X

Full Page $1,150 $975

1/2 Page $765 $650

1/4 Page $570 $490

Business Card $380 $325

Black & White

3X 6X

Full Page $920 $780

1/2 Page $615 $520

1/4 Page $460 $390

Business Card $310 $260

www.compactequip.com 41

AD INDEXAdvance Metalworking ..........................................advancemetalworking.com .........................................41

ASV ........................................................................asvllc.com/more ..........................................................13

BMI Resource Center ............................................edu.benjaminmedia.com ......................................25, 40

Case Construction .................................................CaseCE.com .................................................................5

Dominion ..............................................................depparts.com ...........................................................40

Dominion (Fiori) ....................................................depparts.com/fiori .......................................................35

GIE+Expo ..............................................................gie-expo.com ..............................................................17

ICUEE ....................................................................icuee.com ....................................................................43

Kawasaki ...............................................................kcmcorp.com ..............................................................15

Kobelco Construction Machinery ..........................kobelco-usa.com .........................................................44

NUCA ....................................................................nuca.com ....................................................................11

Perkins Engines .....................................................perkins.com/syncro .......................................................3

Trimble ...................................................................construction.trimble.com/digbetter ...............................7

Wacker Neuson .....................................................wackerneuson.com .......................................................2

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Topics Covered Include:

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$89.99* | Hardbound | 560 pp

Conferences and Events Online Learning Books

R E S O U R C E C E N T E R R E S O U R C E C E N T E R

1992 - 2017

th21992 - 2017

th21992 - 2017

th2

*Shipping and handling not included. Selling Price subject to change without notice.

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40 Compact Equipment JUNE 2017

Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.

Topics Covered Include:

• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management

systems

APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!

$95.99* | Hardbound | 384 pp

The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm

Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.

Topics Covered Include:

• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms

APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!

$89.99* | Hardbound | 560 pp

Conferences and Events Online Learning Books

R E S O U R C E C E N T E R R E S O U R C E C E N T E R

1992 - 2017

th21992 - 2017

th21992 - 2017

th2

*Shipping and handling not included. Selling Price subject to change without notice.

3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m

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1/8 Page Ad

1/4 Page Ad

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

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16

Maximum Exposure Options

STAND OUT from the crowd with these high exposure advertising options.

Cover options: The front cover is the most visible page of a magazine, designed to draw the reader’s atten-tion. Take advantage of this prime real estate with a special cover option.

Cover Flap Gatefold

Give the readers something extra.

Ride Along Outsert: Let the power of Water Finance & Management’s brand carry the load for your next direct mailing.

Tipping: Magazine tipping allows you to insert product samples, removable adver-tisements, and even post-ers and brochures.

Other Special Advertising Options:

• Printed Polybag• Poster• Fold-Out Tabs• Business Reply Card

French Door

Belly Band:Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the maga-zine. Thus, it is impossible to ignore your advertisement.

Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.

Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.

Contact your sales representative

for rates.Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

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17

Rates

Print (Ad appears in Print & Digital Editions)

Display Ads (4-COLOR, GROSS)

1X 3X 6X

Full Page $3,645 $3,325 $3,160

2/3 Page $3,030 $2,770 $2,635

1/2 Page Island $2,545 $2,335 $2,230

1/2 Page Standard $2,410 $2,215 $2,115

1/3 Page $1,755 $1,625 $1,560

1/4 Page $1,430 $1,330 $1,285

1/6 Page $1,260 $1,190 $1,140

Business Card (NET) n/a $380 $325

Cover Rates (4-COLOR, GROSS)

1X 3X 6X

2nd Cover (Inside Front) $4,830 $4,430 $4,260

3rd Cover (Inside Back) $3,700 $3,320 $3,160

4th Cover (Back Cover) $5,023 $4,600 $4,430

NEW - Professional Services Marketplace RatesA low cost, all advertising section located in the back of Water Finance & Management. Ads must be purchased in 3 or 6 issue increments. Rates shown are per issue rates.

4 Color (NET) Black & White (NET)

3X 6X 3X 6X

Full Page $1,150 $975 Full Page $920 $780

1/2 Page $765 $650 1/2 Page $615 $520

1/4 Page $570 $490 1/4 Page $460 $390

Business Card $380 $325 Business Card $310 $260

Digital

Website (CPM NET RATE)

Standard Banner (300x250) $60

Skyscraper Banner (300x600) $85

Leaderboard Banner (728x90) $90

Large Leaderboard Banner (970x90) $100

PushDown Banner (970x90) $125

Inline Banner (300 x 250) $125

Interstitial Ad (600 x 400) $200

Branded Background Skin $11,500 Annual

Regional Impressions available. Contact your sales representative for more details.

Twitter (NET)

Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.

Rate $100 per tweet

Weekly eNewsletter (NET)

Water Finance & Management $1,000 per month

Advertorial $325 per issue

Monthly eNewsletter (NET)

Vertical $990 per issue

Digital Edition (NET)

Digital Edition Landing Page $300 per issue - Full page

$400 per issue - Spread

Play Video Hyperlink $100 per issue

Advertisement Hyperlink $50 per issue

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

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18

Events

For sponsorship opportunities, please contact Brittany Cline at [email protected] or 330-467-7588.

August 21-22, 2019, Washington, D.C.

waterfinanceconference.com

If your company is a thought leader in the area of water finance, you’ll want to sponsor and participate in this high-level conference reaching Public Works Directors, Chief Financial Officers, Senior Policy Managers, Rate Analysts and Executive Directors.

Sponsors can get up close and personal with potential customers by leading group discussions at the popular networking roundtables.

• NACWA• Echologics • InVizion LLC• SpendCheQ, Inc.• RePipe 4710• Key Bank

• Sprayroq• Pure Technologies• Hawksley Consulting• CityWorks • PVC Pipe Association• WaterSmart

Past Sponsors:

waterassetmgmt.com

Position your company as an expert in the water asset management field by sponsoring the Water Asset Management ONLINE Conference. Formerly an in-person event, the conference has moved online to make it more accessible to municipal decision makers around the globe.

This ONLINE conference offers unique opportunities to engage with and interact with attendees.

Series #1 – May Series #2 – November

• RePipe 4710• Echologics• ICS, Blount• ABB Group• Pure Technologies• Matchpoint• Technolog Ltd.

• Fluid Conservation Systems, Inc.

• PICA Corp.• CH2M• Reline America• Assetic

Past Sponsors:

online

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Full Page Inches: 8 1/4 x 10 3/4*Decimal: 8.25 x 10.75*

*This includes a 1/8” (.125”) bleed on each side.

1/6 Page Horizontal

Inches: 4 5/8 x 2 3/16Decimal: 4.625 x 2.1875

Print Specs

Material Submission InstructionsPlease submit large electronic files via our file sharing service at https://spaces.hightail.com/uplink/benjaminmedia

1/6 Page Vertical

Inches: 2 3/16 x 4 7/8Decimal: 2.1875 x 4.875

1/4 Page Horizontal

Inches: 7 x 2 3/8Decimal: 7 x 2.375

1/4 Page Square

Inches: 3 3/8 x 4 7/8Decimal: 3.375 x 4.875

1/3 Page Square

Inches: 4 1/2 x 4 7/8Decimal: 4.5 x 4.875

1/3 Page Vertical

Inches: 2 3/16 x 9 3/4Decimal: 2.1875 x 9.75

1/2 Page Horizontal

Inches: 7 x 4 7/8Decimal: 7 x 4.875

1/2 Page Island

Inches: 4 1/2 x 7 1/2Decimal: 4.5 x 7.5

1/2 Page Vertical

Inches: 3 3/8 x 9 3/4Decimal: 3.375 x 9.75

2/3 Page

Inches: 4 1/2 x 9-3/4Decimal: 4.5 x 9.75

Bleed - 8 1/4” x 10 3/4”: Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin.

Page Edge (Trim) - 8” X 10 1/2”

Safety - 1/4” in from trim: This is the area that is far enough away from the edge of the page that no important logos or text will be cut off during the printing process. You should make sure all important elements in your ad are within this zone.

Advertising MaterialsAds are produced using computer-to-plate technol-ogy.

Digital FilesFile Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submit-ted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

There is a minimum additional charge for Ad Creation/Modification $75/hour

InsertsPlease call for pricing.

Special PositionsGuaranteed only with a 10% extra charge added to space rate.

Short RatesAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.

Agency Commissions15% of gross billing is allowed to recognized agen-cies on space, color, special positions and inserts.

Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.

Disclaimer: Advertisers and ad agencies assume li-ability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising there-from made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.

19

Maura Dugan330-940-2211 [email protected]

Andrew Farr330-752-1919 [email protected]

Advertising Editorial

Page 20: Build Your Brand And Generate Leads With The Playbookbenjaminmedia.com/advertising/2019-water-finance...Build Your Brand And Generate Leads With The Playbook In nearly seven years

Maura Dugan330-940-2211 [email protected]

Advertising

Andrew Farr330-752-1919 [email protected]

Editorial

20

Digital SpecsDigital Specs Digital Edition Landing Page

Landing Page Ad Sizes/Specs:• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and

.tif. 300 dpi.

eNewsletters Specs Weekly eNewsletter

Banner Ad size: 580 x 80 (72 dpi)

Advertorial• Headline• 25 words and image/logo• Include URL link

Monthly Vertical eNewsletter

Banner Ad Size: 600 x 300 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files

Website SpecsAll dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

Branded Background Skins 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers)

• Please supply left and right side artwork in .jpg format (a 320 x 50 banner is also required so your ad appears on mobile devices)

• Please note, background skins are not guaranteed to show on mobile devices and tablets

• DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details.

Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

PushDown Banner 970 x 90 (Banner expands to 970 x 250)

Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

Standard Banner 300 x 250

Skyscraper 300 x 600

Interstitial Ad 600 x 400

Inline Banner 300 x 250

300 x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners• Size may not exceed 35k (300 x 600 can be 45k)• .jpg, .gif and .png files are accepted - 3x max rotation of .gifs (SWF files

will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also accepted• Publication will not host any images for javascript or 3rd party tags