Joan DivorBusiness Services Librarian

Burlington County Library System

Build, Learn, Connect @ Your

Library

What challenges are you facing NOW?• Prospecting for growth?• Exploring new markets?• Staying competitive?

We can help with a combination of knowledge and learning tools

KNOWLEDGE: LibrariansAnswers are our business.

In building your business, you can leverage premium tools & resources that are FREE and• Easier to use •More in-depth•More “vetted”

…than ONLY going on the internet

Smart TOOLS: Learning

www.bcls.lib.nj.us

• Targeted• Reachable• Manageable / “mine-able”

What makes a prospect list effective?

Reference USABusiness to Business Markets•US Businesses / Canadian Businesses•Specialty•Healthcare ; New Businesses

Prospecting for Growth – Business to BusinessCase Study: Construction, remodeling, commercial cleaning, landscaping.• Large manufacturing facilities

Services

MAJOR INDUSTRY GROUP

GEOGRAPHY

OWNERSHIP

“SPECIAL SELECTS”

Business to Consumer

Reference USA•Residential listings• Location• Income•Home value

•New movers

Reference USAConsumer Markets•LIFESTYLE DATA• Buying habits• Purchase preferences and behaviors• “Psychographics”

Prospecting for Growth• Case Study: Historical walking tours,

guides and activities – north Jersey towns.

Walking tours

CITY, STATE

LIFESTYLES

FOCUS ON SOUTH

ORGANT

Reference USA Review•US Businesses / Canadian Businesses• Specialty Business•Healthcare•New companies

•US Residential / Canadian Residential• Specialty: new movers / homeowners• Consumer demographic / lifestyles•Mapping & charting

Exploring New Markets

Geographic / demographic / psychographic prospecting & marketing•Who are my best customers?•Where do they live?•How much do they spend?•What do they buy?•Where should I sell (location, territory)?

Demographics Now• Choose your geography (zip, county…radii, drivetime)• Choose your report type / variable(s) • Outputs:• Reports: comparison, summary, ranking• Maps• Census 2010

http://persuasion-summer11.wikispaces.com/Plato%27s+Audience+Segmentation

Exploring New MarketsCase Study: nonprofit• Massachusetts •Mattapan 02126• Charlestown 02129

Teen Club

MATTAPAN - 02126

CHARLESTOWN - 02129

Staying competitiveCase Study: Retail• Business Source Premier• Regional Business News

Global, national, local

Macro, and micro Clothing Store

Oregon

Regional Business News - EBSCO

Business Source Premier – EBSCO -

NATIONAL

Business Source Premier EBSCO - GLOBAL

Lynda.com: Growing Your Skills

To wrap up….WE CAN HELP WITH

PROSPECTINGEXPLORING NEW MARKETS

STAYING COMPETITIVE

SELF-DIRECTED EDUCATION

COMMUNITY - Sparking connections

What’s in it for you?• Community & connections -- tell your story, learn from

and engage with others for networking, collaboration, referral, • Learn & teach – high value, innovative programming• Spaces & venues for collaboration, co-working• Access: Nexus for programs, tools, community resources,

research and services of the business “ecosystem”.

“Accelerated Serendipity”

Some of our meetups

3D printing – creating opportunity

Startup Story Slam

Party

Quickbooks 101

Grow your business with gov’t contracts

Key Initiative - Lean Venture SeriesInteractive, facilitated workshops – three stages1. Getting started – creating a business model to

identify and address customer problems and needs 2. Making sure your idea “has legs” – early testing

of ideas; adjusting based on learning from customers3. Preparing to grow – experimenting with

opportunities for expansion

venture HUBLVS• Piloted with our first cohort of 10 entrepreneurs• Streamlining and improving the curriculum for this fallMORE• Innovative & fun programming, activities• Opportunities to cowork and connect

Thursday, June 30, 7:30 PMBCLS County Library

5 Pioneer Blvd. Westampton

Meet Megan DeGeorge: TLAG CoFounder!

• Startup : three mechanical engineering students from Rowan

• Engineering Kits, are subscription kits for girls, ages 6 to 12+, teach STEAM skills

• Create a community to encourage females to enter technical fields and connect with like-minded individuals

Interested?

http://www.meetup.com/VentureHubBCLS

For your business…and the rest of your life!

Joan C. DivorBusiness Services Librarianjdivor@bcls.lib.nj.us

Knowledge to Empower – YOU!

http://www.meetup.com/VentureHubBCLS