Build 4 The Cloud By Cisco V Mware2

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© 2009 VMware Inc. All rights reserved Confidential Build 4 the vCloud Jan Smit OEM Alliances, VMware Inc. 23th March 2010

description

On March 23, TD Azlan held the "Build 4 the Cloud" seminar at De Olifant in Breukelen, Utrecht. By organizing this seminar, TD Azlan was able to show her resellers which opportunities TD Azlan can offer to their enterprise, for virtualization and datacenter solutions. Speakers Marc Samsom (Cisco) and Jan Smit (VMWare), among others, shared very useful information about upcoming changes in the datacenter market.

Transcript of Build 4 The Cloud By Cisco V Mware2

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© 2009 VMware Inc. All rights reserved

Confidential

Build 4 the vCloud Jan Smit

OEM Alliances, VMware Inc.

23th March 2010

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VMware – The Proven Industry Leader

 Company Overview •  ~$2.1 billion in 2009 revenue

• Over $2 billion in cash •  20%+ operating margins

•  ~7,000 employees worldwide •  5th largest infrastructure software

company in the world

 Proven in the Trenches •  170,000+ VMware customers •  100% of Fortune 100

•  100% of Fortune Global 100 •  96% of Fortune 1000

•  95% of Fortune Global 500

89% of all virtualized applications in the world run on VMware.

Gartner, December 2008

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Virtualization & Cloud = Top Priorities for CIOs

Source: Gartner CIO study, Q4 2009

CIO Technology 2010 Priority 2009 Priority

Virtualization 1 3

Cloud Computing 2 14

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• VMware Cloud computing overview

• VMware Desktop Virtualization with View4

Agenda

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The VMware Customer Journey

Sponsorship

Business Focus

Cloud Readiness

Technology Focus

Stage

IT

  Server & infrastructure consolidation

CAPEX OPEX

Cost Efficiency

IT Production

IT / LOB

  IT Operations   Application Lifecycle

Efficiency   Service levels   Desktop

CAPEX OPEX

Availability Responsiveness

Quality of Service

Business Production

CIO

  Service catalog and self-service IT

  Policy-driven automation   Increased IT innovation

CAPEX OPEX

Availability Responsiveness

Compliance Time-to-market

Business Agility

Private Cloud

IT as a Service

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Achieving the Benefits of Cloud Computing

What is it?

How do I get there?

Do I start over?

Is it safe? Secure? What about

my datacenter?

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Achieving the Benefits of Cloud Computing

Cloud is not a destination, but a way of doing computing.

Paul Maritz President & CEO, VMware

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Flexible Cloud Deployment Models = Choice

Cloud Computing is a way of doing

computing

Cloud Service Providers

Hybrid Cloud Composition of 2 or more interoperable

clouds, enabling data and application

portability

Public Cloud Accessible over the Internet for general

consumption

Private Cloud Operated solely for an organization, typically

within the firewall

Enterprises Bridging

Common Platform, Common Security & Management Model

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Cloud Computing Characteristics

Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service.

Pooling From machines to on-demand, highly elastic resource pools

Zero-touch Infrastructure Policy-driven automation of provisioning, deployment and management

Self-Service Easy access with policy- based provisioning and deployment

Control Application-aware infrastructure with built-in availability, scalability, security and performance guarantees

Open & Interoperable Application mobility between clouds, based on open standards

Leverage Existing Investments Benefits of cloud computing to existing applications and datacenters

Efficiency thru Utilization and Automation Agility with Control Freedom of Choice

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Different Types Of Cloud Computing

2 Main Deployment Environments

External – Accessible over the internet for general consumption

Internal – Behind corporate firewall for use by limited, pre-determined audience

Application/Information – Sometimes referred to as Software-as-a-Service, wide ranging services delivered via varied business models normally available as public offering.

3 Main Types or Personalities

Development – Sometimes referred to as Platform-as-a-Service, application development platforms enable application authoring and runtime environment.

Infrastructure – Sometimes referred to as elastic compute clouds or Infrastructure-as-a-Service, virtual hardware made available for varied uses.

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Cloud Brings Benefits to Both Sides

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VMware’s Commitment to Open & Interoperable

OVF

APIs: Programmatic Access to Resources

Public Clouds

Private Cloud

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Enterprise

vCenter : Policy-based Management & Automation

VMware Cloud Infrastructure & Services

vSphere: Platform for Cloud

Infrastructure

View : Desktop Computing

via Cloud

SpringSource (TC) : Programming Model for the Cloud

Redwood: Common Service Model for Infrastructure Clouds

vCloud Partners

Proprietary Clouds

Private Cloud VMware Virtualized Public Cloud Public Cloud

Core IT Services via Virtual Appliances Zimbra File/ Print Directory

IaaS

Pa

aS

SaaS

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Redwood

Redwood provides the interface, automation, and management feature set to allow enterprises and service providers to supply VMware Infrastructure resources as a web-based service.

Users of Redwood can serve themselves by creating, using, and managing virtual machines and vApps, while IT maintains control and bills for usage.

VM Users

IT/ Service Providers

Chargeback

“Infrastructure as a Service”

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Resource Pool Networks

Datastores

Org 1 Company A

Access Control Users

vDC Allocation

Org 2 Company B

Access Control Users

vDC Allocation

Redwood Design

  Build on standard virtual hardware building blocks

  Support all applications   Scale up to large deployments   Pool resources into logical

offerings   Provide secure multi-tenancy   Controlled programmatically

through standard interfaces   Use case specific interfaces

  Pay for what you use

vSphere and vCenter

Self Service UI

vSphere Client

Plug-in

Java, Ruby, …

vCloud API

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Gold” vDC

“Silver” vDC

Physical

Group Resources

into

“Offerings” with Specific

costs

Resource Groupings

Org Resource Allocation

Org: Coke

Access Control

vDCs

Catalogs

Provisioning Policies

Org: Pepsi

Access Control

vDCs

Catalogs

Provisioning Policies

Host

Network

SAN

vSphere

Resource Pool

Datastore

Port Group

New Resource Abstractions

Redwood

Provider vDC

Provider vDC

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• VMware Cloud computing overview

• VMware Desktop Virtualization with View4

Agenda

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The Desktop

Virtualize – Simplify Desktop Management

The Datacenter

VMware vSphere

Thin Clients

Thick Clients VMware View™

  Free desktops from devices   Centralized mgmt of desktops,

leveraging common platform   Faster, more efficient provisioning   Increased security

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OPEX CAPEX Incr

easi

ng IT

cos

ts

For every $1 spent on hardware, companies spend $3 to manage…

$1

$3 $3

The costs of managing PCs is staggering

Source: IDC Study 2009

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Where do the cost savings come from?

* Customer examples compiled from typical cases in the industry

Lower cost Storage and Hardware

Average 50% fewer help desk calls

55% reduced desktop management time

OPEX Savings

68% reduced end-user downtime

Increased Productivity

VMware View 4 Reduces Desktop TCO by up to

50%

CAPEX Savings

Concurrent user pricing

Ability to provision users in minutes

Patch or update from a single image

Delayed Hardware Refresh

Automated desktop and data backup

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$0

$500

$1,000

$1,500

Traditional PC VMWare View

Annual Cost of Supporting a User/Year VMware View:   Lowers TCO by 50%   Saves $610 per user per year   Delivers an ROI of 367%   Provides payback in as little as

5.6 months

Reduce Desktop TCO by 50%

Source: IDC White Paper 2009

Server, Storage, Software Devices IT Admin Staff IT Install Staff IT Help Desk Staff

$610 savings per user per year

If you are a large or diverse organization that uses server virtualization, but don’t run virtual desktops, you aren’t thinking hard enough!

—Michael Rose, IDC

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Workstation VMware 1st

  Most proven, mature technology

  Over 1 million seats sold, 8800+ customers

  Over 1700 channel partners selling View

  Broadest technology ecosystem

VMware is the leader in desktop virtualization

ESX VMware 1st

VDI VMware 1st

PColP VMware 1st

1999

2000

2001

2004

2006

2008

2009

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IT

Increasing IT costs

Security and compliance risks

User

Anytime, anywhere access

Device, OS and apps diversity

The desktop dilemma: User Freedom vs IT control

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VMware View 4 – Built to deliver DAAS

View Client with Local Mode

Platform VMware vSphere for desktops

User Experience PCoIP Print Multi-monitor display Multimedia USB redirection

Management VMware View Manager Vmware View Composer VMware ThinApp

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Template

  Automate provisioning from a template

  On-demand provisioning

  Multiple types of desktops

  Persistent, Non-persistent, Individual

  Apply group policies

Provision desktops in minutes

View Manager

vCenter Banner Health was able to provision 2600 users in

under 10 days.

Provision Desktops

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View Manager: Provisioning Non-Persistent Pools

Non-persistent Pool

User Group

VMware Infrastructure

"   Provisioning from template

"   Automated connection

"   Desktop returned to pool after each use

"   Reverts to pre-determined state for future use

"   For factory workers, kiosks, transaction workers

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Non-persistent Pool

User Group

VMware Infrastructure

"   Provisioning from template

"   Automated connection

"   Desktop returned to pool after each use

"   Reverts to pre-determined state for future use

"   For factory workers, kiosks, transaction workers

View Manager: Provisioning Non-Persistent Pools

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Persistent Pool

View Manager: Provisioning Persistent Pools

"   Provisioning from template

"   Automated connection

"   Desktop assigned on first log-in

"   Remains associated with user & can be personalized

"   Ideal for knowledge workers

User Group

VMware Infrastructure

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View Manager: Provisioning Persistent Pools

User Group

Persistent Pool

VMware Infrastructure

"   Provisioning from template

"   Automated connection

"   Desktop assigned on first log-in

"   Remains associated with user & can be personalized

"   Ideal for knowledge workers

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VMware View 4: Breakthrough user experience

  PCoIP - Built for desktops

  Adaptive protocol designed for LAN and WAN

  End-to-end software solution with optional hardware

  Best desktop experience from task worker to power user

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High Resolution • Built over time as user remains

on page & bandwidth permits • Full resolution image & text

Medium Resolution • Built over a few frames • Higher quality picture • High resolution text

Low Resolution • Initial Image • Low bandwidth & resolution • High resolution text

Progressive Build Example

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  Provide a continuous availability of desktops

  Ensure highly available desktop

  Provide a cost-effective, simpler and more reliable disaster recovery solution.

Customers use VMware View in a variety of ways

Business Continuity and Disaster

Recovery

Desktops as a Secure, Managed

Service

Remote or Branch Offices

Windows 7 Migration

  Eliminate the need for moves, adds, or changes

  Allow third parties to access corporate applications in secure, controlled way

  Expedite integration of companies in mergers and acquisition scenarios

  Provide offshore developers control while keeping IP in the data center

  Remove the need of IT resources at branch

  Manage remotely – desktops centralized at branch or in corporate datacenter

  Reduce high costs, and application compatibility with OS migrations

  Extend life of existing desktop hardware to access virtual Windows PC desktops

  Reduce application conflicts and costly application porting

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Reference Architectures: VMware and Partner

Confidential

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Microsoft licensing for VMware View

Beginning July 1, 2010 :

o  Windows Client Software Assurance (SA) will include the VECD license for free.

o  Windows Client Software Assurance (SA) and new Virtual Desktop Access (VDA) license customers will have the right to access their virtual desktop and Office applications inside it on secondary, non-corporate network devices, such as home PCs and kiosks.

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VMware View the maths

o  The newest Intel Nehalem allows 10+ vDesktops per core.

o  Windows XP with a standard set of applications needs approx 400 MB per vDesktop. Windows 7 consumes 700 MB.

o  IOPS are very dependent on the user activities. Actual numbers we have seen range from 4-12 IOPS per vDesktop. RW behavior 40/60% to 20/80%

o  Spindles needed usually covers required disk space.

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More information on VMware View: http://www.vmware.com/products/view/

Download and evaluate VMware View: www.vmware.com/download/view/

Use the VMware View TCO calculator: http://www.vmware.com/products/vi/calculator.html

Learn more about VMware View 4

Take advantage of VMware View service offerings to accelerate your deployments

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