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Budding ReadersBudding Readers Know your worldKnow your world

~A daily newspaper for Kids~A daily newspaper for Kids

Business Plan Presentation For:

BUDDING ENTREPRENEUR MEET, 2010

Presented By:

Deepak Kumar| Jyoti Sharma| Mohd. Zakir Hussain| ParitoshSharma| Supraneet Arya| Vivek Singh

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OUTLINE

Business Model

Research Findings

Marketing Attributes

Competition Analysis

Organization Structure

Roadmap

Financial Analysis

SWOT

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MISSION

VISION

To contribute to the growing knowledge economy by investing in citizensof tomorrow & showing them the world in their way.

Budding Readers aims at becoming a pan-India media player byexpanding its geographic footprint.

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BUSINESS MODEL

Daily English Newspaper

8 sides (4 Colored, 4 B & W)

Aim: Fun while reading

Youth editorial club

Size : 27 cm x 38.9 cm

Children ( 9 15yrs)

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INDUSTRY ANALYSIS

Global Sales:+2.3% Indian Sales +9.48%

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RESEARCH FINDINGS

TTIS growth story

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PRODUCT

hildren FocusedEasily readableEasily available

Easily understandable

Contents60% News,40% Interesting learning materials

Issue based debates

Crossword jumbles

Cartoon & Crafts

Jokes

Attractions

Focus on Improving English & Knowledge

outh Editor s Cluboung Reader s network

Colourful Pictorial RepresentationEnjoyable Experience

Schools, ProfessionalsYoung editor of the week

School of the week

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o of Newspaperslready inhousehold

PRICING (1/2)

Profit &Growth

/eed Benef/t v sostBurdenubscription withschools Advertisement

Competition

ewspaper/ Magazines Rates

Times of India 3/-

The Hindu 3/-

Telegraph 3/-

eekly Children

ewspaper/Magazine

5/-

. /-s 3 per Newspaper

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HANDLING PRICING (2/2)

ADVERTISERS VIEW

Revenuromales

ood jointslothesshop lectronicgoodsInstitutions

AdvertisementParents Children: ,MCG Biscuits,hocolatesorlicks etc

:urable , ,lothes shoes,ycle computeretc:ervices,chools

,oaching centrentertainmenthannels etc

70% of revenues by Advertisement

Shifts: Magazines ofchildren to Newspapers Newspapercomplements TV High level of flexibility

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PLACE & DISTRIBUTION

LACE OFLAUNCHastest Growingcityffordable Price ofeal estate :rimary Schools,470

CONSIDERATIONSiming ofdelivery

dvertisementVolumesxpansion Plan

ISTRIBUTIONCHANNELchools

ubscriptionsupplierSchools: A common platform, A common goal

Newspaper In Education(NIE): Schools attraction

sychologicalPerspective

oachingentre

DELHI

http://images.google.co.in/imgres?imgurl=http://laaza.com/b/areaImages/DELHI-NCR.jpg&imgrefurl=http://laaza.com/b/in/Delhi-NCR&usg=__jekWBlAGEDmYHZTK2UJRgx7z8LU=&h=653&w=460&sz=52&hl=en&start=38&tbnid=Zn6DzfgQH_ADUM:&tbnh=138&tbnw=97&prev=/images?q=Map+Picture+Delhi/NCR&ndsp=21&hl=en&sa=N&start=21

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PROMOTION & LAUNCH

Techniqueaunch Plan Free sample distribution

Daily gifts & competition

Events & Competitions

2010

Subscription offer

Principal /Teachers invited as editors

Craft/extra curricular activities camp

Youth editors encouraged from schools

Contribution encouraged from all

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COMPETITION

:Immediate WeeklyNewspaper

& Magazine

:Long Term Market leadersentering the business

Standardization of product

Quality of editorial pool

Increase of reach and availability

- &Focus on tie ups with schooluniversity

Occasional promotion events

andling Competition

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ORGANIZATION STRUCTURE

Direct

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ROAD MAP

Printing machine setup

Main focus: Promotion

Workforce mentorship

Market penetration

Quality and affordability

HASE II

HASE I

Volume expansion

Marketing focus

Standardization

Initiate focus: Social Responsibility

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FINANCIAL FEASIBILITY

evenue Sources( )ewspaper Sales Minor( )dvertisement Major

nvestmentCost of Project

Fixed Asset Rs. 8260000

Working Capital Margin Rs. 472600

Total Cost of Project Rs.8732600

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PROJECTED PROFIT & LOSS A/C FOR THE QTR ENDED ON 30TH JUNE 2010

PARTICULARS AMOUNT PARTICULARS AMOUNT

TO PURCHASES OF RAW MATERIAL 500,000.00 BY SALES 1,200,000.00

TO FREIGHT & CARRIAGE INWARD 5,000.00 BY CLOSING STOCK 50,000.00

TO GROSS PROFIT 745,000.00

1,250,000.00 1,250,000.00

TO ACCOUNTING CHARGES 4,500.00 BY GROSS PROFIT 745,000.00

TO CONVEYENCE EXPENSES 15,000.00

TO ADVERTISEMENT 250,000.00

TO COMPUTER EXPENSES 2,500.00

TO TELEPHONE EXPENSES 6,000.00

TO SALARY AND WAGES 180,000.00

TO STAFF WELFARE 2,500.00

TO DEPRECIATION 256,500.00

TO PRINTING EXPENSES 50,000.00

TO SUNDRY EXPENSES 5,000.00

TO ELECTRICITY EXPENSES 32,000.00

TO STATIONERY 3,200.00

TO REPAIR & MAINTAINENCE 2,000.00

TO NET LOSS (64,200.00)

745,000.00 745,000.00

& .rofit Loss Account for the Qtr ending on 30 thune2010

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PROJECTED PROFIT & LOSS A/C FOR THE QTR ENDED ON 30th SEPTEMBER, 2010

PARTICULARS AMOUNT PARTICULARS AMOUNT

TO OPENING STOCK 50,000.00

TO PURCHASES OF RAW MATERIAL 600,000.00 BY SALES 1,500,000.00

TO FREIGHT & CARRIAGE INWARD 6,500.00 BY CLOSING STOCK 60,000.00

TO GROSS PROFIT 903,500.00

1,560,000.00 1,560,000.00

TO ACCOUNTING CHARGES 4,500.00 BY GROSS PROFIT 903,500.00

TO CONVEYENCE EXPENSES 25,000.00TO ADVERTISEMENT 330,000.00

TO COMPUTER EXPENSES 3,200.00

TO TELEPHONE EXPENSES 7,300.00

TO SALARY AND WAGES 180,000.00

TO STAFF WELFARE 3,100.00

TO DEPRECIATION 256,500.00

TO PRINTING EXP 95,000.00

TO SUNDRY EXPENSES 5,700.00

TO ELECTRICITY EXPENSES 45,000.00

TO STATIONERY 4,000.00

TO REPAIR & MAINTAINENCE 2,500.00

TO NET lLOSS (58,300.00)

903,500.00 903,500.00

& .rofit Loss Account for the Qtr on 30th ,eptember2010

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PROJECTED PROFIT & LOSS A/C FOR THE QTR ENDED ON 31th DECEMBER 2010

PARTICULARS AMOUNT PARTICULARS AMOUNT

TO OPENING STOCK 60,000.00

TO PURCHASES OF RAW MATERIAL 650,000.00 BY SALES 1,800,000.00

TO FREIGHT & CARRIAGE INWARD 7,000.00 BY CLOSING STOCK 50,000.00

TO GROSS PROFIT 1,133,000.00

1,850,000.00 1,850,000.00

TO ACCOUNTING CHARGES 6,000.00 BY GROSS PROFIT 1,133,000.00

TO CONVEYENCE EXPENSES 30,000.00

TO ADVERTISEMENT 290,000.00

TO COMPUTER EXPENSES 4,500.00

TO TELEPHONE EXPENSES 8,000.00

TO SALARY AND WAGES 210,000.00

TO STAFF WELFARE 3,700.00

TO DEPRECIATION 256,500.00

TO PRINTING EXP 100,000.00

TO SUNDRY EXPENSES 6,500.00

TO ELECTRICITY EXPENSES 60,000.00

TO STATIONARY 6,000.00

TO REPAIR & MAINTAINENCE 3,000.00

TO NET PROFIT 148,800.00

1,133,000.00 1,133,000.00

& .rofit Loss Account for the Qtr ending on 31st ,ecember 2010

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PROJECTED PROFIT & LOSS A/C FOR THE QTR ENDED ON 31 MARCH 2011

PARTICULARS AMOUNT PARTICULARS AMOUNT

TO OPENING STOCK 50,000.00

TO PURCHASES OF RAW MATERIAL 850,000.00 BY SALES 2,200,000.00

TO FREIGHT & CARRIAGE INWARD 10,000.00 BY CLOSING STOCK 50,000.00

TO GROSS PROFIT 1,340,000.00

2,250,000.00 2,250,000.00

TO ACCOUNTING CHARGES 10,000.00 BY GROSS PROFIT 1,340,000.00

TO CONVEYENCE EXPENSES 40,000.00

TO ADVERTISEMENT 185,000.00

TO COMPUTER EXPENSES 6,000.00

TO TELEPHONE EXPENSES 16,000.00

TO SALARY AND WAGES 350,000.00

TO STAFF WELFARE 5,000.00

TO DEPRECIATION 256,500.00

TO PRINTING EXP 95,000.00

TO LICENCES FEES 17,140.00TO SUNDRY EXPENSES 9,000.00

TO ELECTRICITY EXPENSES 65,000.00

TO STATIONARY 9,200.00

TO REPAIR & MAINTAINENCE 4,600.00

TO POSTAGE 8,600.00

TO NET PROFIT 2,80,100.00

1,340,000.00 1,340,000.00

& .rofit Loss Account for the Qtr ending on 31st ,arch 2011

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PROJECTED BALANCE SHEET OF

M/S BUDDING INDIA PUBLICATIONS PVT. LIMITED

FOR THE YEAR ENDING ON 31ST March, 2011

LIABILITIES AMOUNT AMOUNT ASSETS AMOUNT AMOUNT

CAPITAL ACCOUNT FIX ASSETS

OPENING BALANCE 7,40,0000 FURNITURE & FIXTURES 160,000.00

ADD PROFIT 306,400.00 7,706,400.00 LESS : DEPRECIATION @10% 16,000.00 144,000.00

CURRENT LIABILITIES

COMPUTER 100,000.00

SUNDRY CREDITORS 220,000.00 LESS.DEPRECIATION @60 % 60,000.00 40,000.00

MACHINERY 3,000,000.00

LESS DEPRECIATION @15% 450,000.00 2,550,000.00

LAND & BUILDING 5,000,000.00

LESS DEPRECIATION @ 10% 500,000.00 4,500,000.00

CURRENT ASSETS

CLOSING STOCK 50,000.00

CASH & BANK BALANCE 451,000.00

SUNDRY DEBTORS 140,000.00

PREPAID EXP 51,400.00

7,926,400.00 7,926,400.00

alance Sheet ending on 31 March 2011

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STRATEGIES

usiness Strategy. . .C R market entry

mproving leadership positionsmproving the efficiencies

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CONCLUSION

When Microsoft first designed Windows, it never dreamt that itwould reach the level where it is today.

Similarly when Google designed the search engine when therewere any others already wherein they used it to arrange data forpersonal purposes but the value proposition it had to offer took itto the height we know of.

At this point in time though this concept may sound one amongthe above, but at the same time the progress and the promise thatthe future holds is huge.

Our analysis of the market shows huge potential which will besoon tapped and our plan will be the first step to cater this market.

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ontributing to the development of ouration

!hank You. . . !y enlightening tomorrow s generation