AACSB AccreditationOur College of Business is Among the Top 5% Worldwide

AACSB accreditation means that our College of Business has met a rigorous set of standards. The faculty, students, programs, and research have been closely examined and judged to be of an exceptionally high caliber. AACSB accreditation means that our College of Business has proven to be among the best in business education any-where in the world. This quality is recognized around the globe by top employers, other universities, and recruiters. Graduates from AACSB-accredited schools are recognized and generally receive higher, more competitive salaries.

Program DescriptionMarketing has existed in one form or another throughout human history. Once accomplished purely through word of mouth, marketing met technol-ogy in the 17th century with the invention of the printing press, and in the centuries since, the marriage between the two has thrived, taking on new life with every technological advance. Radio, TV, the Internet, social media, and our ubiquitous mobile devices have all given marketers exciting new outlets to explore and profit from.

Our program prepares you to become an expert in the global marketing revolution. You’ll start with the basic business curriculum — accounting, communication, business law, economics, finance, management, market-ing, business math, and statistics courses. Then, through five upper-level courses, you’ll study how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, marketing analytics, and statistics have affected the traditional study of marketing — its compet-itive strategies, development processes, consumer research, and distri-bution channels. Through electives, you’ll deepen your understanding as you explore e-commerce consumer applications, advertising, international marketing, and multimedia.

And, you’ll learn it all from a faculty that has extensive marketing experience of their own in the real world, including a special familiarity with emerging Asian markets.

Our goal: for you to graduate with the knowledge and marketing skill set that enables you to bring value to your future employer from day one on the job.

Sample Courses

• MKTG 2205 Consumer Behavior

• MKTG 3307 Advertising and Promotion

• MKTG 3302 Organizational Marketing

• MKTG 3326 Overview of E-Commerce

• MKTG 4413 International Marketing

• MKTG 4442 Marketing Research in Global Environment

• MKTG 3316 Sales Management

• MKTG 3321 Retail Management

• MKTG 4402 Marketing Services

• MKTG 4515 Marketing Management

COLLEGE OF BUSINESS

B.S. in Marketing

Subroto Roy, Ph.D. Professor

“My academic passion is digital marketing innovation and supply chains. My blog — StratoServe.com — explores the subject in depth and has won the “Most Valuable Connecticut Blogger” award from CBS Connecticut. I require my students to have their computers and mobiles in class (although I insist on limited personal social media during class!) because I frequently call upon them to research some-thing and share with the class what they find. Class projects use real companies, and, for the Google Challenge, I encourage stu-dents to bring in their own family’s/friends’ businesses. I’m very proud of my great student teams and the outstanding AdWords campaigns they develop for the Challenge.”

Charles (Pete) Peterson, MBA Practitioner-in-Residence

“I teach principles of marketing, professional sales, and sales man-agement. In those courses, I adhere to three “R”s. My courses must be, and are designed to be: Relevant, Realistic, and Rigorous. I also strive to know and be involved with my students. I have been actively involved in finding employment with great companies for my sales program students — here at the University of New Haven and at other universities with which I’ve been affiliated. I count over 700 former students among the nearly 2,000 contacts that I have in LinkedIn. I routinely stay in touch with them and rejoice in their career and personal growth. My teaching has been the most rewarding of all the positions I have held over a long and varied career in business and academia. My additional role of managing the College of Business internship program is an added bonus! I’m doing what I love — and am grateful to be here.”

Faculty HighlightsExperiential Education

Because experience-based learning is a hallmark of the University of New Haven, the possibilities for students to discover an interest in a field and gain experience in it are endless here. Each experience has both immediate and far-reaching effects: immediate in that students learn while they are doing, and far-reaching, not only because they bring their acquired expertise to a future job, but also because they have the chance to build a professional network whose connec-tions can last a career lifetime.

There are several pillars of experiential learning at the University, including study abroad, faculty-mentored research, and internships. Marketing majors have a wealth of opportunities in these areas.

Students interested in studying abroad can do so in any semester of the degree program. Many of them study abroad at the University’s breathtaking satellite campus in Tuscany, Italy. Those looking for a more short-term experience can participate in one of our two-week, faculty-led programs. Small groups of students travel with their faculty member and explore another culture and country through their course-work engagement, earning six credits in the process. We also have an International Business and Marketing major in the works, which will include foreign language and study abroad components.

Faculty-mentored research is a fantastic opportunity that we offer our marketing students, and our faculty members are enthusiastic partici-pants. Their dedicated supervision and mentoring cover a spectrum of student endeavors — academic and practical research projects, includ-ing course research projects, independent study, the writing of research papers, and the Summer Research Fellowship. In fact, two students have successfully published their research paper, co-authored with their professor, at two peer-reviewed marketing journals.

Internships are another major part of our marketing students’ education, and the value of interning at a reputable company simply cannot be overestimated. The real world, with its make-or-break deadlines, is the most challenging school there is, but the rewards are many and great.

Marketing

Alumni Profiles

Christopher Whalen B.S. in Marketing, ’12; MBA in Business Policy & Strategic Leadership, ’14

Communication and Public Relations Manager

Credit Union League of Connecticut

“The lessons I learned in the University of New Haven’s marketing program and the business program as a whole are something I treasure and lean on frequently. The professors were not only masters of their craft in academia, but many had accomplished careers in the field that they taught. The school prides itself on experiential education. I can attest to that pride. I had multiple courses that provided real-life market-ing and advertising experience with companies like Google and JC Penny. I also took full advantage of the internship opportunities that the school helps locate. Without gaining crucial experience at MasterCard and later at a local credit union, I know I would not be where I am today. I’m proud to say that I’ve learned that while the end goal of business may be to profit, it doesn’t need to come at the cost of people’s well-being. It can be in support of it.”

Jason Gratton B.S. in Marketing, ’11

Commercial Engines Sales Support Manager

Pratt & Whitney

“The University of New Haven gave me a holistic view of the business

world and a platform of credible knowledge that I could apply immediately after graduation. The professors demonstrated passion for their subject and brought networks from the corpo-rate boardroom right into the classroom. What’s more, the inti-mate class sizes created a dynamic forum in which professors and students could explore both strategic and tactical business concepts. My professors also provided us with tangible experi-ences — national retail-brand advertising competitions, search advertising campaigns with local businesses, and hands-on internships. In fact, a major regional ad agency offered me an internship after I had a brief conversation with a guest speaker. I also became president of the student chapter of the American Marketing Association, another experience that helped prepare me for the professional world. I absolutely credit the University’s experiential approach for effectively preparing me for sales and marketing roles within an industry-leading Fortune 50 aerospace company. “

Internships

Students can obtain a wealth of knowledge from books, lectures, and guest speakers; however, a more complete knowledge can be acquired by having students enter the workforce and assume responsibilities that will help to develop their business management skills and acumen.

The University of New Haven considers internships to be a critical component of the educational process. We strive to successfully match an intern with the most appropriate work environment. We understand that all three parties in the internship relationship — the University of New Haven, the student, and the internship location — need to devote significant time to make it work. This balancing act, when achieved, results in a quality internship that can lead to devel-oping a strong future employee.

These are just some of the high-profile companies at which our marketing students have interned:

• Pratt and Whitney

• Sikorsky Aircraft

• Connex Credit Union

• RBS-Citizen’s Bank

• People’s United Bank

• Edible Arrangements

• Greater New England Minority Supplier

Development Corporation

• Liberty Insurance

• Aetna

• The Hartford

• iServe Residential Lending

University of New Haven

DID YOU KNOW?• 76% of employers indicate that their primary

purpose for sponsoring interns is to recruit

entry-level talent.

• 83% of employers report higher retention rates

for those new hires with internship experience

versus those with no experience.

The University of New Haven, founded in 1920 on the campus of Yale University in cooperation with Northeastern University, is a private, coeducational university situated on the coast of southern New England. It’s a diverse and vibrant community of more than 6,800 students, the majority, of whom reside in University housing, with campuses around the country and around the world.

Within its five colleges – College of Arts and Sciences, College of Business, Henry C. Lee College of Criminal Justice and Forensic Sciences, Lyme Academy College of Fine Arts, and Tagliatela College of Engineering – the University offers more than 100 academic programs, all grounded in a long-standing commitment to collaborative, interdisciplinary, project-based learning. Students immerse themselves in a transformative, career-focused education across the liberal arts and sciences, fine arts, business, engineering, public safety, and public service.

The University moved to its current West Haven campus in 1960 and opened its Orange Campus in January 2014. The University operates a satellite campus in Tuscany, Italy, and offers programs at several locations throughout Connecticut and in San Francisco and New Mexico. Students have access to hundreds of study abroad programs worldwide. The University competes in 17 varsity sports in the NCAA Division II’s highly competitive Northeast-10 Conference.

FOR MORE INFORMATION:

300 Boston Post Road | West Haven, CT 06516www.newhaven.edu | 1.800.342.5864

About UsWhy Choose the University of New Haven for Marketing?

A marketing degree lends itself to careers in just about any field, since almost all businesses and nonprofit organizations need cre-ative and competent people to market their message.

Marketing majors are some of the highest paid of all college graduates, especially in business-to-business and entertainment- related industries. What’s more, the Bureau of Labor Statistics forecasts job growth in marketing through 2018 to be substantially higher than for other business fields.

Our marketing programs are strongly oriented to the global, real-time business world and are taught by well-established scholars with global expertise and reputations in conducting research and in teaching experiences worldwide. This exposure to global business knowledge, combined with the foreign study programs available at the University, are superb preparation for entering the business world of the 21st century.

Our advertising and social media classes are taught by profes-sionals who are highly adept in the art and science of social media marketing. Our students compete regularly — and success-fully — in national student competitions.

Our new Professional Sales minor brings the lost art of selling back to center stage, where it belongs. The program includes train-ing in customer analysis, sales techniques, negotiation, and closing the deal. This minor will give you a real competitive edge over those entering the business world who do not possess this key skill.

You can join the Facebook group of the University chapter of the American Marketing Association (www.newhaven.edu/ marketingpower). This dynamic club has captured Gold Certified status among all of our student clubs, regularly drawing industry leaders to campus to share their expertise and give you opportuni-ties for networking.

You can participate in the Google Online Marketing Challenge and work with a real client, creating and running a Google AdWords campaign for them with funding from Google.

University of New HavenMarketing

1

2

3

4

5

6

7