LinkedIn For Business Development

With

Bryn Bowersock

Client Referrals

Using LinkedIn to get introductions

3 Pronged Approach

1. Getting our message out virally – in front of people that we don’t even know we don’t know – Leveraging Groups

2. Identifying who we know that knows who we want to know – who in our warm market can get us introductions

3. Leveraging our Networking Groups, Referral Sources and Strategic Alliances

If we are asking for Introductions and Getting our Message out Virally…what is the first thing that is going to happen?

Does your profile tell your story?

Headline

Your History

• LinkedIn will find people you may know

• You can search for people in your connections based on your resume

• Builds rapport with Alumni and Past Co-workers

Websites, Twitter and URL

• Use all 3 websites

• Connect to twitter even if you don’t want to

• Customize your URL

Summary & Specialties

• Value proposition – what are you bringing to the table

• Specialties – list everything you do/offer

Contact Information

• The one place that everyone on LinkedIn can see regardless of whether they are in your network

Applications• Slideshare - Add

Videos, PDFs, PowerPoint Presentations

• Events – Post and find networking events

Post an Update Status

• Make sure you always include a link to your website

• Use content like blogs or press releases• Talk about what they want to hear not what you

want to say

Share with Groups Part 1

• This will only work if you have a link in your posting

Share with Groups Part 2

Share with Groups Part 3

Who will see it?

• It will get into their LinkedIn in box and their email!

Who do you know that knows who you want to know?

Do you ever prospect by Company?

Who do you know there?

Who can you ask for introductions?

Advanced Searches

Search by Filters

Lets Target by Title!Advanced Searches

Lets Target by Title!Advanced Searches

Saved Searches

• LinkedIn does the prospecting for you every week

Asking for the Introduction

• You don’t have to use an email or LinkedIn message, you can call them the old fashioned way

Exporting Connections

• Import into Constant Contact

• Use with Referral Sources an Strategic Alliances

LinkedIn For Business Development

• Get your profile to tell your story• Post Updates• Share in Groups• Create and Save Your Filtered Searches• Write Your Introduction Paragraph• Connect with Networking Partners on LinkedIn• Meet with Referral Sources an Strategic Alliances• Teach them how to leverage LinkedIn too…

Referrals are our Best Compliment

Or introduce them to BDU and we can teach them how to work with you to make warm introductions!

Fill out your evaluation forms and enter to win a FREE BDU LinkedIn Workbook!