The Essence of Men

1.AgencyInformation2.ProductAnalysis3.SWOTAnalysis4.ProductRepositioning5.SalesForcePromotion6.TradePromotion7.ConsumerPromotion8.PromotionalStrategies9.BudgetSummary10. Appendix

TABLE OF CONTENTS

BoardofDirectorsChiefExecutiveOfficer:BrettMatlackChiefFinancialOfficer:ZacLaumerDirectorofMarketing:KaylaInanc

DirectorofSales:JaneLee

180AgencyisamarketingagencylocatedinIthaca,NY.Foundedin2008,ithasestablisheditselfasacompeti-

tivefirminNewYorkState.

Ourup-and-comingagencyiscommittedtoprovidingcreativetacticsandstrategiestohelpyourproductsuc-ceed.Weareadynmaic,efficient,andenergeticgroupofindividualswhoarecommittedtocreatingnewpro-motionalstrategiestoachieveyoursalesgoals.Ourtechniquesandpersonableskillsallowustoestablishlong-termrelationshipswithourclients.Westriveonconstantcommunicationandfeedbacksoourclientsare

atoursidestepbystepofthecampaign.

Who is 180 Agency?

ProductAnalysis

Current Economic ConditionsDue to the 2008 financial crisis, the American economy drastically suffered. Particularly the low- and middle-class consumers reduced their spending budgets causing the stock market to crash. Individu-als were unwilling to purchase luxury products and services. Likewise, the recession forced businesses to make budgetary adjustments to avoid bankruptcy. As a result, many Americans were laid off and unem-ployment levels skyrocketed. Parents struggled to supply food for their children. Also, many homes went into foreclosure. Consumer confidence plummeted, causing the stock markets to crash. Fearful of a double-dip recession, customers were unwilling to make unnecessary purchases.

Although the National Bureau of Economic Research (NBER) officially announced that the recession ended in June 2009, the market has yet to recover. Consumers are still weary of the economic conditions. Studies indicate that the number of generic-brand products has skyrocketed during the recession. Similarly, the sale of brand name products has fallen, forcing companies to implement new marketing strategies.

CompetitorAnalysis

The cologne market is currently dominated by Axe Body Spray and Old Spice Deodorant. Both companies target younger audiences using a variety of tactics such as entertaining commercials. For example, Axe’s advertis-ing campaign features a nerdy male teenager unable to attract any female companions. After receiving a can of Axe Body Spray and using the product, women flock to the geek. They are unable to resist his scent.

Similarly, Old Spice introduced a series of humorous commercials featuring former football player and actor Isaiah Mustafa. Entitled “The Man Your Man Could Smell Like”, the commercial is a single uninterrupted take which features the actor in a variety of situations while perform-ing a monologue. The entertainment aspect appeals to the younger generation and has resulted in increased sales.

Both Axe Body Spray and Old Spice Deodorant rely on suggestive sexual tensions to appeal to cus-tomers. Without the use of either fragrance, it is implied that a man is incapable of attracting a female partner. Axe commercials portray scantily-clad women throw-ing themselves at an “average Joe” character. Amongst the techno music and hazy lighting, the women violate the gentleman, inappropriately groping him.

By studying the flaws of Brut’s top competitors, we will be able to reposition the product in a way that does not stereotype either sex. Brut will be marketed as cologne that enhances manliness and strength. All men posses the char-acteristics to be a mascu-line hero; however these qualities are sometimes shadowed by emotions and overwhelming situa-tions. Brut cologne uncov-ers these attributes, allowing an individual to maximize their manliness. Brut does not ensure sexual satisfaction like its competitors, but guarantees confidence.

Similarly, Old Spice commercials imply that women are unsatisfied with their husbands or boyfriends. The commercial implies that women prefer confident, muscled jocks while the Axe commercials stereotype the sexuality of women. The Old Spice com-mercials dehumanize mankind.

ProductRepositioningIn today’s society, male grooming has becoming highly acceptable. Young men are willing to take the necessary steps to perfect their appearance before leaving the house. Thus, the 21st century has seen tremendous growth in male toiletries. In order to capitalize on the increased demand, we have elected to reposition Brut in the market. While we intend to main-tain the co-logne’s iden-tity, necessary adjustments need to be made in order to revitalize the brand.At the height of its popu-larity, Brut was the first fragrance purchased by teenagers as they transitioned to manhood. Previous promotional campaigns classified Brut as “the essence of man.” Advertisements emphasized the importance of teamwork, courage, and father-hood. The cologne signaled a sense of growth and maturity, of-ten representing a rite of passage. Essentially, consumers equated a young man’s first purchase of Brut to a bat mitzvah. Overtime, however, this marketing appeal vanished. America’s obsession with youth during the 1990’s trig-gered a drastic change in cologne preferences, nearly eliminating the market for Brut. Fashion designers such as Calvin Klein and Giorgio

Armani introduced new scents which emphasized youth and vivacity. Lighter and fruitier colognes gained control of the market, destroying the sentimental value associated with one’s first purchase of Brut. In order to compete in the market, Brut intro-duced new scents such as Ocean and Instinct, hoping to appeal to an age-conscious audience; however,

the campaign failed. Consumers already identi-fied Brut as a masculine scent and erasing this image from their minds was incon-ceivable.

However, market trends are begin-

ning to change. At the start of

the 21st century, aggressive promotional campaigns

for Kenneth Cole and Old Spice increased the popularity of manlier,

mature scents. Present-day teen-agers wish to mature as quickly as

possible, bypassing their youth. Thus, it is necessary to return to

Brut’s traditional marketing tactics. Consumers will be enticed by adver-tisements that depict strength, brav-

ery, and manliness. Marketing is a cyclical process. During the 1970’s,

distinct, musky scents dominated the market. The 1990’s were catego-

rized by light, airier fragrances for men. Presently, the stronger scents are returning to popularity. Empha-sizing masculinity and maturity will

reinvigorate Brut.

TargetAudienceIn the 1970’s and 1980’s, Brut’s target audience covered a vast

range. At age sixteen, many male teenagers were presented with

Brut, signifying their entrance in adulthood. However, celebrity en-dorsements from famous athletes

such as Wilt Chamberlain, Hank Aaron, and Joe Namath intrigued

older men to purchase the co-logne. Men secretly aspired to be just like their idols. By purchasing Brut, they were one step closer to

achieving their dream.

Market trends shifted Brut’s tar-get audience greatly, causing the

range to rise significantly. Pres-ently, Brut is primarily purchased by men between the ages of 40

and 60. Over the years, many cus-tomers have remained loyal to the brand. For example, men currently

in their 40s and 50s recall pur-chasing Brut as teenagers. As they

matured, the men never changed their colognes and remain faith-ful customers as of today. Many

customers have been wearing Brut throughout their entire adulthood!

Recent studies indicate that the number of Generation X males

purchasing cologne is being out-paced by the Millennial Genera-tion. The younger generation is

far more concerned about appear-ance. Additionally, they are willing to spend more money on groom-

ing. Clearly, appealing to this demographic is essential in order

to obtain a larger share of the mar-ket. Advertising and sales will be

targeted to individuals between the ages of 16 and 32. At this stage in life, men are self-conscious about their body odor and are most will-ing to switch product preferences.

TargetAudienceSalesForcePromotion

Brut’s sales representatives, al-though formerly trained, may find it difficult to persuade customers to make purchases. Representatives from Brut can strengthen the brand image by enforcing their credibility and strenthening their relationships with customers. Potential custom-ers may be stubborn and unwilling to participate in risky endeavors such as switching brand prefer-ences, especially during a reces-sion. In order to overcome these objections, we must encourage our sales representatives to strategi-cally and aggressively attack the market. At first, such tactics may be met with resistance, but sales representatives must be patient. Their dedication and work effort will hopefully result in increased sales. Persuasion and negotiation may be complex and lengthy processes, but we are confident Brut’s sales force will complete the task!

To motivate Brut’s representatives, we believe it is necessary to estab-lish a sales force promotion. Sales representatives will focus their ef-forts and resources on selling Brut. The sales force promotion will be enacted on January 1st, 2011 and continue until June 30th, 2011. For six months, representatives will persuade distributors to line their shelves with Brut’s products. Throughout the period, each sales

representative will be required to com-plete an electronic portfolio of all sales. Receipts and invoices must be stored and collected.

At the end of this six month period, all representatives will send their port-folios to Unilever’s headquarters in London, England. Keith Weed, Chief Marketing and Communication Of-ficer, and his associates will calculate each representative’s total sales. The representative with the most sales will be rewarded with a three-day, all-expenses paid trip to Aruba. Unilever will pay for the individual’s plane fare, hotel reservations, rental car, and three free meals a day (includes both alco-holic and nonalcoholic beverages). The sales representative will receive a $100 stipend per day to spend on luxury services (i.e. massage, spa treatment). Additionally, the sales force members who sell the second and third largest quantities will earn a $250 bonus in their next paycheck.

Repositioning Brut will require exten-sive patience from our sales represen-tatives; thus, it is essential to reward their hard work and dedication. Offer-ing the incentive trip and bonuses will surely encourage them to sell Brut!

To some customers, it may ap-pear that offering incentive trips and bonuses is an attempt to bribe sales representatives. The selfish sales force is only selling Brut in order to receive a reward. Customers may be turned off by this action. Representa-tives are supposed to be passionate about their products. Thus, we must assure Brut’s customers that the gifts are only to reward the sales force’s hard work and dedication. Unilever does not engage in bribery tactics.Due to our sales force promotion, we expect demand for Brut to increase by 10%. Retailers will purhcase addi-tional shipments because of the sales representatives. We also expect the sales force to increase their consum-er base in order to obtain rewards. To measure the success of the sales force promotion, we must examine past sales reports. The executives will compare a representative’s sales during the promotional period with sales not during the period. Hopefully, we will be able to see a correlation between consciousness of awards and sales. Additionally, we can ask Brut’s sales force to complete a short questionnaire. Questions will include:1. Did you try to sell more Brut be-cause you were aware of the potential awards?2. What inspired you to sell the prod-uct?3. In the past, have you been offered rewards for outstanding performance? a.If so, what were the rewards?These benchmarks will help Unilever and 180 Agency determine the suc-cess of the promotion.

AnalysisofSalesForcePromotion

TradePromotionsIn 2010, recessionary pressures continue to plague up-scale retailers. Although customer confidence has improved within the last year, retailers’ profits are expected to be smaller than initially forecasted. Because of the turbulent fiscal environment, retailers are less likely to purchase large quantities of an unsuccessful product. In order to encourage the purchasing of Brut, we would suggest a rebate to retailers. By pur-chasing large quantities of Brut, retailers will be rewarded. When a company purchases 75 cases of Brut, the company will receive a check for a 5% refund. Checks will be mailed to each retailer after the invoice is approved. By purchasing a large quantity of Brut, retailers may fear that the product will deteriorate; however, Brut has a long-shelf life. Hopefully, retailers will have to order new shipments within a month in order to satisfy the new demand for Brut.Also, we recommend the use of a first-time buyer discount. Smaller businesses, especially during the recession, may be unable to afford Brut at the normal price. A 5% discount will be offered to these buyers on their first order of any size. Family-owned businesses will opt for the first-time buyer discount because they do not have the corporate backing of larger companies such as CVS and WalgreensIn the past few decades, Brut’s popularity has declined. Competitors such as Old Spice and Axe are conveniently located at eye-level and the center of shelves. Brut, however, is located towards the bottom of the shelf. The bottom shelf is usually associated with generic and cheaper products. Consumers unaware of these prod-ucts will be less likely to purchase it. To gain the attention of prospective customers, we suggest creating a large store display. Brut will deliver a six-foot, cardboard cut-out of a muscular jock holding a bottle of Brut cologne to each store; however, there will be a hole in the face. Customers will be able to stick their face in the hole and pretend that they are the next Brut man. The cut-out ties into another promo-tional strategy discussed later. Additionally, the cut-out will have a banner which states “ARE YOU THE NEXT BRUT MAN? ENTER NOW!” Details of the contest will be written in fine print at the bottom of the banner. Although the display is experi-mental, we hope to attract new Brut customers. A large store display that will gain the attention of prospective consumers.

Retailers tragically suffered during the recent economic crisis. Consumers, unwilling to purchase expensive brand-name products, began shopping at dis-count retailers such as Target, Walmart, and Costco. Department stores such as J.C. Penney, Macy’s, and Nordstrom’s were unable to persuade customers to purchase expensive alternatives. As a result, stock prices sharply fell and prof-its declined.

ConsumerPromotionBrut’s customers are looking for discounts and strategies to save money. Discounted items will sell in larger quantities. Consumers’ wallets will be comforted because they are saving money. It is necessary to employ consumer promotions to help move the sale of Brut products.

Typically, hygienic and grooming products are purchased in-store. Consumers may be forgetful in clipping coupons from their sales circulars. Therefore, it makes sense to employ on-shelf coupons. All retail dis-tributors with shelving dispensers and sales circulars will offer coupons. Additionally, customers who reg-ister on Brut’s homepage will receive the coupon via their e-mail address or cell phone. Mobile coupons will have a bar code that cashiers will be able to scan. We would also create mobile coupons and elec-tronic coupons. We also create a barcode for smartphones to scan. In 2009, 3.2 billion copuons were re-deemed through clearinghouses, the most significant gain in 17 years. The National Newspaper Network reports that 91% of consumers ages 25 to 34 use newspaper coupons. This age bracket fits our new target audience. Also, the data proves that during a recession, consumers are more price-conscious.

Prior to the recession, customers carefully analyzed shelves in search of their preferred deodorant or af-tershave. This lingering activity disappeared when the economy worsened. Customers are more budget conscious and will search for the cheapest product. If a customer were to spot a coupon dispenser on a store shelf, his attention will be grasped. When an individual purchases a 5 oz. bottle of cologne, he will be intrigued by the possibility of an immediate price reduction. The customer will examine the product to determine if it is satisfactory. Brut’s products carefully moisturize and clean the skin while providing a fresh scent. Confident in his purchase, the customer reaches for the coupon and heads for the check-out

For this promotion, the coupon will feature a bundling package. When an individual of pur-chases a 5 oz. bottle of after shave, he will receive a free 6 oz. bottle of deodorant spray. The promotion will run from June 1st, 2011 until June 30th, 2011.

Essentially, the customer is receiving two prod-ucts for the price of one. The coupon allows the customer to purchase multiple products in the Brut family without having to make several pur-chases. The customer will be more likely to use the free deodorant spray instead of purchasing another brand. Thus, the customer may learn to enjoy using Brut and eventually become a loyal customer.

Because we are repositioning Brut during a period of recovery, it is essential to balance price and value. Stereotypically, consumers equate price with value. By purchasing a brand name product, customers believe they are receiving an item of higher qual-ity compared to a generic product. However, such stereotyping has vanished because of the reces-sion. As long as the product fulfills the customer’s use, it is likely to be purchased. Therefore, cheaper, generic products tend to sell more in this economic environment.By offering a bundled package, we are not reducing the quality of the product: we are simply attempting to revive a dormant product and boost sales. The coupon saves the customer money by introducing two Brut products without sacrificing the brand name or quality. When the economy has fully recovered, we may find it necessary to reevaluate the use of coupons. Brut’s exclusive deal may attract new customers. Competitor firms such as Stetson and Old Spice may envy the new demand for Brut. Thus, competi-tors may issue similar coupons and packages. Unile-ver and Brut must be able to handle the competition.At the end of the six-month promotion, we expect the use of coupons to increase sales of Brut by ap-proximately 15%. To measure the growth, we will examine sales during the six-month period and com-pare them to the same time one year ago. Addition-ally, we will track the number of orders requested by each distributor. Then, we will compare the shipment orders to previous orders. However, we must con-sider that these benchmarks may not be the direct cause of growth.Increased demand can be attributed to other factors such as the economic environment or the competitive nature of the industry. We recom-mend using electronic customer reviews. By going to Brut’s website, the customer can discuss how they feel about their purchase.

The short questionnaire will ask four questions:1. How did you hear about Brut?2. Did you use a coupon with your purchase?3. Did the coupon intrigue you to purchase Brut?4. Are you satisfied with your purchase?All of the questions (excluding the first) will have either “YES” or “NO” answers . Hopefully, we will be able to determine if the coupon effectively increased sales.

TradePromotionAnalysis of:ConsumerPromotion

Measuring the effectiveness of the trade promo-tion will be difficult. Because of the recession, retailers may be willing to purchase large quan-tities of an unfamiliar product. We will have to analyze which companies will accept the rebate. Then, we can compare the companies that use the rebate and offer the promotion to similar stores. To assess the first-time buyer discount, we will have to keep track of future sales. We expect retailers to continuing purchasing Brut after their first order because of the initial discount they received. Brut may replace another brand of de-odorant/after shave that is too expensive for the small business to purchase.The use of a store display will hopefully attract new customers. Individuals will be able to put their face in the hole. Customers are now a part of the campaign! Measuring the success of the store display will be difficult. Using the store’s se-curity cameras, we could determine the volume surrounding the display and deodorant aisle; however, this may be unethical. Instead, we could monitor the volume regarding the YouTube contest. The cardboard cut-out provides details on the contest. When contestants submit their videos on the website, we could ask them to tell us how they heard about the contest. One of the options would be “Promotional Cut-Out in Store”. After the contest ends, we could tally the number of contestants who checked this box and deter-mine if the display was a success.

OtherPromotionalStrategiesIn order to increase awareness of Brut, Unilever must market the product to the new target audience in a centrally-located region. The East Coast is more densely populated than the West Coast; thus, we decided to select the New Jersey/New York region. Residents from New England and the Mid-Atlantic states can easily travel to this area.Sporting EventsWe have identified sporting events as a great opportunity to promote Brut. In particular, baseball games attract approximately 40,000 fans per game. During the spring season, vendors will travel to Yankee Stadium in New York City. Before fans enter, Brut’s promotional team will be positioned outside the entrance in a large tent. Brut’s team will distribute free promotional products plastered with the Brut logo and travel-size samples of Brut deodorant. Additionally, Unilever will sponsor a live-band and provide two interactive games. Fans will have the opportunity to interact with team members outside of the stadium. Brut will attend three Yankee games during the promotional cam-paign. • March 31st, 2011 vs. Detroit • April 22nd, 2011 vs. Baltimore • June 1st, 2011 vs. OaklandTo determine the success of our athletic promotion, we will obtain feedback from sports fans. At the baseball games, fans will be asked to sign a privacy waiver. Then, they will be asked to discuss their opinion about Brut. All feedback will be recorded via a tape recorder. We will send the tapes to Unile-ver’s headquarters where the information will be used to help future promotional campaigns. Also, we will monitor retailers’ sales of Brut within a twenty-mile radius.In today’s market, relationship building is crucial in maintaining success between consumer and prod-uct. Relationship marketing adds value to any sales process by focusing on a win-win philosophy that allows the consumer and Brut to gain through this process.

Advertisements are necessary to promote Brut to a younger audience. Specifically, Brut’s advertising campaign will venture into sports arenas. Because of its central location, our billboard will be featured on the highway exit approaching the New Meadowlands Stadium in East Rutherford, New Jersey. The stadium is home to the New York Giants and the New York Jets. Vehicles will see the billboard as they exit the highway. Additionally, Brut will sponsor an advertisement during half-time of each game. A video camera will span the crowd and locate the craziest fans. A screen-shot will be captured. Also, the advertisement will have the Brut logo on the bottom of the screen. The ad will be next to the scoreboard so that the entire audience can see it. Now, the audience is integrated into Brut’s ad campaign.

EastCoast

OtherPromotionalStrategiesOn the night of the event, Brut’s sponsors will be in attendance. Any remaining samples will be distrib-uted as guests depart. Also, the vendors will distrib-ute the “BUY ONE, GET ONE” coupons. In order to determine the success of collegiate advertising, we will employ two methods. First, all guests will receive an e-mail questionnaire. The short questionnaire will contain the following ques-tions:1. Prior to Brut’s presence on campus, have you ever heard of the brand?2. Have you used Brut in the past?3. Have you used your free sample of Brut yet? a.If so, what were your thoughts on the product?4. Will you be more likely to purchase Brut in the future?Also, we will have to monitor the sales of Brut. We will track the monthly sales of Brut in retailers such as Target, Walmart, and CVS within a ten-mile radius of each of the campuses. Hopefully, we will see increased sales.

On the West Coast, we were unable to find a centrally-located arena to establish vendors. The West Coast’s population is less compact than the East Coast, making it difficult to attract large audiences in one location. Further research will be necessary to determine an ideal location.College CampusesNevertheless, we believe it is necessary to estab-lish vendors somewhere on the West Coast. We selected California because of the vast population; however, we decided to vary our promotional strat-egies. On the East Coast, we elected to advertise Brut in stadiums and sport arenas. Although sports are popular on the West Coast, diversifying the advertisements would be beneficial. First, not all Brut customers may enjoy sports. A true Brut man embodies strength, courage, and confidence, but this does not imply he is an avid sports fan. Ad-ditionally, we are attempting to target a younger audience in our promotional campaign. Fans at baseball games vary greatly in age. In order to narrow our target audience, we believe Brut should visit various colleges throughout California. At each college, vendors (wearing Brut apparel) will distribute free travel-size samples of Brut deodorant to students. Also, hats, mugs and shirts with the Brut logo will be passed out. Students, intrigued by free gifts, will take the sample back to their dorm and use it. This method increases the awareness of our product while simultaneously targeting a younger audience.Brut will visit three campuses across the state during the six-month promotional campaign. 180 Agency has selected three important campuses: University of California-Los Angeles (UCLA), Cali-fornia State University-Long Beach, and Riverside Community College.Additionally, Brut will sponsor a themed-party at each of the campuses. Each school’s Student Government Association (SGA) will work with Brut’s vendors to create an entertaining, non-alco-holic party for students on campus. Each school will receive a $1,000 donation from Unilever to contribute to the event. Most likely, food and enter-tainment will be purchased with the donation. All guests will be required to submit their e-mail when registering for the event.

Press ReleaseBesides these great promotional strategies, we also wrote a press release that announces of You-Tube contest. Because we are repositioning Brut to a younger audience, we are searching for a new spokesperson. Contestants are asked to upload a 30-second clip discussing why they consider them-selves to be the next Brut Man. Press releases are free promotional tools and can greatly increase the awareness of the contest. Further details about the contest are discussed in the appendix. The press re-lease will attract the media’s attention because there is a possibility for some crazy video submissions!

WestCoast

180Agency953DanbyRoadIthaca,NY14850607-274-5555

Appendix

This billboard design is targeted towards the prospective population that would be inter-ested in becoming the next spokesper-son for Brut. The ad show three of Brut’s previous spokes-person- all three of them great athe-letes in their own perspective sports. Muhammad Ali was a legendary boxer, Wilt Chamberlain is one of the most respected baset-ball players, and Hank Aaron was a great baseball player. These ads will be in high-traffic locations and directed towards fans of sporting events. However, this ad can be made into various forms—they can be inside baseball stadiums (as shown below) or on the internet as banners.

PromotionalMaterials Outdoor

PromotionalMaterials Advertisements

This a print ad-vertisement that

will be featured in two newspapers: The Philadelphia Inquirer and The San Diego Union. The ad describes

the positive aspects that we associate with a

Brut man.

PromotionalMaterials Advertisements

This ad also show-cases the positive attitude associated with our product, but it is geared more towards the younger demographic of males. The colors are simple so that it can be easily read. The product shot really captures the attention of the audience. We want a consumer to see this and have the desire to have these attributes and use Brut.

PromotionalMaterials Interactive

Our search for the next Brut man is intended to raise produce aware-ness and to find our next spokesperson. We want to find someone

who embodies our ideas of a Brut man—someone who is respectful, smart, and self-sufficient man who defines our slogan “essence of

man.” Our ads focus on defining who our ideal Brut man is and who our target audience is. Our billboard ad directly promotes our search

for the Brut man. We also want to focus our search on sporting events and the fans that attend these events. Our search for the next Brut man is also very PR oriented—which is priceless. We want this search to become national news. We hope to go on morning shows

and become featured on national news with this promotion. Our search for the Brut man is very interactive and consumer-oriented. Applicants has to record a short 3-5minute video explaining why

they embody the Brut appeals and submit it to us. We will then post all of these videos on our Youtube account (youtube.com/iambrut). Not only is this a fun way to find our spokesperson, through word-

of-mouth and extensive PR efforts, we hope that audience is general will view these videos and become well aware of our product.

PromotionalMaterials Interactive

During halftime/commercial breaks, we want to pan over to the crowd and point out great fans of the game and put on the Brut Slogan. It is similar to the “Kiss Cam” they have at NBA games. We would have this up on our scoreboard and screen so that the whole stadium will view the ad. The audience can literally become a part of our ad campaign and our promotions, which is a very fun and unique approach.

This is an example of one of our interactive banners to be displayed in major sporting are-nas. It will be in the backdrop of stadiums on the larger TVs. It will have the same image we have on our outfield walls in baseball stadiums, as well as our billboards.

PromotionalMaterials Merchandise

The following merchandise is to be given away during the baseball games and campus visits.

PromotionalMaterials PressRelease