Bruce Clay Australia · CONTENT SOURCE There is a deep integration with Google Places. Images,...
Transcript of Bruce Clay Australia · CONTENT SOURCE There is a deep integration with Google Places. Images,...
INTERNET MARKETING OPTIMISATION
Bruce Clay Australia | Proprietary and Confidential
BRUCE CLAY
Google Hotel Finder
www.google.com.au/hotels
SEO and HOTEL FINDER
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SEARCH TRENDS
WHEN GOOGLE SHOWS THE HOTEL FINDER
INSIDE HOTEL FINDER Location search Requirements inc. - Price - Stars - Ratings - Facilities - Brand Search by date Paid listings
CONTENT SOURCE
There is a deep integration with Google Places. Images, reviews, rates, and key information for each hotel is imported automatically from Places to the Hotel Finder.
Booking partners provided click through to booking page Content is often sourced from Places (Google+ Local) Custom Google scores (Zagat) on show Reviews from Google Places prominent Description pulls from Google Places
HISTORY OF GOOGLE META SEARCH TOOLs •
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ATTENTION ANALYSIS
DECLINING TRAFFIC ANALYSIS - OTA
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Yes 23%
No 77%
Hotel Finder Shows (For non brand keyword incl. 'hotels‘)
DECLINING TRAFFIC ANALYSIS - HOTEL •
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Yes 54%
No 46%
Hotel Finder Shows For non brand keyword incl. 'hotels'
Yes 58%
No 42%
Hotel Finder Shows For non brand keyword incl. 'hotels'
SENTIMENT ANALYSIS
26-30 Extraordinary to perfection
21-25 Very good to excellent
16-20 Good to very good
11-15 Fair to good
0-10 Poor to fair
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OPTIMISATION - OTAs •
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PROPERTY OPTIMISATION - HOTELIERS
Hotels + City
Hotels + Suburb Hotels + Landmark Hotels + Amenities
Hotels + Need Rooms Photos Stars Price
Booking
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