A Review on THE DISNEY WAYHarnessing the Management secrets of Disney in your Company

ABHILASH YARALA 2T2-81

Cover page

BOOK PARTICULARS• Number of pages-312• Publishers-Tata McGrawhill• ISBN number-13:978-0-07-065920-9• Edition-First in 2007

About the authors…

Bill Capodagli-Prior to starting Capodagli Jackson Consulting in 1993, Bill held managerial positions at the consulting firms.Lynn Jackson-Lynn holds degrees in organizational psychology from Ball State University and instructional systems technology from Indiana University.

Contents: Foreword to New Edition by

John Christensen Preface to New Edition Acknowledgements Chapter 1 Walt’s Way Dream Chapter 2 Make Everyone’s

dream come true.

Believe Chapter 3 You Better Believe

It. Chapter 4 Never a Customer

Always a guest. Chapter 5 All for One and One

for All.

Chapter 6 Share the Spot light. Dare Chapter 7 Dare to Dare. Do Chapter 8 Practice, Practice, Practice Chapter 9 Make Your Elephant Fly-

Plan. Chapter 10 Capture The Magic with

Story boards. Chapter 11 Give Details to Top

Billing. Chapter 12 Recreating the Magic.

Putting it together: Featured Organizations Chapter 13 Dream, Believe, Dare, Do Epilogues Appendix Notes Bibliography

Index

• Foreword by John Christensen.• Preface to Edition.• Acknowledgements-

for executive editor-Mary Glenn

• John Hoffman-for Editing Manuscript• Bill R Capodagli-for

research,statistics.

Chapter 1 Walt’s Way• My only hope was that we never lose sight of one thing…that is all it started with a Mouse-Walter Elias Disney.

• How was he able to come up with new and innovative ideas? • 10 concepts of Disney Methodology:

1)Give every member a chance to dream.2)Stand firm on your principles and beliefs.3)Treat your Customers like Guests.4)Support empower and reward Employees.5)Dare to take risk to get innovative ideas into process.

6)Build longterm relationships with key suppliers and partners.7)Train extensively nad constantly reinforce the company’s culture.8)Align longterm vision with short term execution.9)Use storyboarding technique.10)Pay close attention to detail

DREAM

Chapter 2 Make every one’s dreams come true•A Dream is a wish your heart makes-Jimney Cricket.

• How disney theme park was started ?• Imagineers.• Dream Retreat.• Example-setting up of Whirlpool Plant in India by Mc Cologn.

BELIEVE

Chapter 3 You Better Believe It•When you believe a thing,Believe it Implicitly and Unquestionably-Walt Disney.

• Formalizing Beliefs.• Believing the Innovations.• Aligning the Mission.• Adherence to basic beliefs and Company’s willingness to spend

time and money to deliver excellent values.• Example-CEO Isadore Sharp,Four Seasons Hotels n Resorts believed “Treating Others as we wish to be treated”.

Chapter 4 Never a Customer , always a Guest•You don’t Build the product for yourself , You need to now what the people want and built it for them-Walt Disney

• How important are your Customers?-Bill’s Uncle’s Paper Shop.• Test The Welcome Mat-Driver taking care of leaked Tap.• Solve the Customer Problem-Doorman noticed lost briefcase

and handed over to owners company.• Example-Griffin Hospital-Maternity Ward-Training to Family

members of patient.

Chapter 5 All for One,One for All•Many hands and hearts and minds generally contribute to anyone’s notable achievements-Walt Disney

• Signals of good team leader.• Common focus is essential.• Bringing mission to life.• Topping Barriers.• Example-John Robert’s Spa-Every Thursday morning-Free

service to kids in Cleveland.

Chapter 6 Share the spotlight

• About Teamwork.• Partnerships expand Possibilities.• Partnerships secure prosperity.• Example-Robert Iger,Downtown School of Desmonies.

DARE Chapter 7 Dare to Dare• I really do feel-about business and life-that everybody has to make mistakes.And everybody shoul be encouraged to feel that if they make mistakes,it’s okay-Michael Eisner

Solid fundamentals Support risk taking. Shake up your Hiring Process. Example-Ernst&Young CEO Jim Turley– People’s First Policy.

DOChapter 8 Practice Practice Practice• The Growth and Devolopment of Walt disney Company is directly Related to the growth and devolopment of its Human Resources—Our Cast-Walt Disney.

• Training-whose Responsibility?• What kind of training?• Make Excellence a habit.• Beaware of Performance appraisal.• Better Solution-Give areas of failure first.• Example-Menswear House—Trained salesmen excellently.

Chapter 9 Make Your Elephant Fly-Plan• The way to get started is to quit talking and get started-Walt Disney.

• Put the process in creativity.• Process in Practice.• Example-The Cheesecake Factory CEO David Overton made

his fathers small cake shop into chain of restaurants.

Chapter 10 Capture The Magic with Story boards. • Storyboarding -Dilemma.• Storyboarding-The Process.• Example-John Robert’s spa-Cofounder John Djulious.

Chapter 11 Give details Top Billing• There are two words that make operations work around here…quality and pride.If you design,build,operate and maintain with quality,people will take pride in what they do.-Dick Nunis(Retd.chairman Walt Disney Attractions)

• Relentless search for perfection.• Maintaining a delicate balance• Measuring for success• Example-The Cheesecake Factory-David takes care of design

of every restaurant.

Chapter 12 Re-creating the Magic•All the adversity I’ve my life,all my troubles and obstacles,have strengthened me….You may noy Realize it when it happens but a Kick in the teeth may be the best thing in the world for you.-Walt Disney

Five tips for managing creativity:• 1)Don’t take Heirarchial approach.• 2)Don’t create an approval process that’s unduly rigourous.• 3)Be careful not to water ideas down or lose people’s

passion.• 4)let those directly in charge maKe decisions.• 5)Put the spotlight on the company,not the Individual.

Chapter 13 Dream,Believe,Dare.Do•We keep moving forward,opening new doors ,and doing new things,because we’re curious and curiosity keeps leading us down new paths.-Walt Disney

• The cheesecake factory.• Downtown school.• Ernst&Young.• Four Seasons Hotels and Resorts.• Griffin Hospital.

•Epilogue-The Magic Continues..•Appendix.•Notes.•Bibilography.

Recognitions :• “So Useful you may whistle while you work”-Fortune.• “It was the Disney standard of imagination and engagement

that inspired me so many years ago..Now,Bill and Lynn bring these ideals and practices into practical use,with something for any dreamer to use.”—Foreword by John Christensen

• This book is about the real magic:stimulating and harmonizing the collective energy of your people.”—Ken Blanchard author of The one minute manager.

• For original edition Best business Book of the year-Fortune Magazine

Conclusion :I would recommend this book to other students because I feel it provides very effective ideas to manage an organization. The four principles in the book are simple and easy to understand, and they illustrate that forming and maintaining an organization does not have to be boring and monotonous, but fun should be thrown in there to make the company a better place for employees and customers alike.

Contd..• Additionally in the book, there are many highlighted

organizations, including The Cheesecake Factory, Ernst & Young, Four Seasons Hotels & Resorts, and Men’s Warehouse, which have taken the four pillars of Disney and placed them at the heart of their organization. From these concrete examples, it is easy to see how the concepts can be implemented and turned into a great success for any organization no matter the size or function.

Any Queries?

THANK YOU…HAVE A NICE DAY!!!