Brookshire Grocery Company. Company Overview Founded in the late 1920s, Brookshire Grocery Company...
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Transcript of Brookshire Grocery Company. Company Overview Founded in the late 1920s, Brookshire Grocery Company...
![Page 1: Brookshire Grocery Company. Company Overview Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered.](https://reader035.fdocuments.in/reader035/viewer/2022062423/5697bf941a28abf838c90125/html5/thumbnails/1.jpg)
Brookshire Grocery Company
![Page 2: Brookshire Grocery Company. Company Overview Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered.](https://reader035.fdocuments.in/reader035/viewer/2022062423/5697bf941a28abf838c90125/html5/thumbnails/2.jpg)
Company Overview
• Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered in Tyler, Texas.
http://www.brookshires.com/
• Approximately 13,000 Partners
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AlabamaAlabamaAlabamaAlabamaAlabama
ArkansasArkansasArkansasArkansasArkansas
ColoradoColoradoColoradoColoradoColorado
FloridaFloridaFloridaFloridaFlorida
GeorgiaGeorgiaGeorgiaGeorgiaGeorgia
IllinoisIllinoisIllinoisIllinoisIllinois
IndianaIndianaIndianaIndianaIndiana
KansasKansasKansasKansasKansasKentuckyKentuckyKentuckyKentuckyKentucky
LouisianaLouisianaLouisianaLouisianaLouisiana
MississippiMississippiMississippiMississippiMississippi
MissouriMissouriMissouriMissouriMissouri
New MexicoNew MexicoNew MexicoNew MexicoNew Mexico
OklahomaOklahomaOklahomaOklahomaOklahomaTennesseeTennesseeTennesseeTennesseeTennessee
TexasTexasTexasTexasTexas
Market Area
• 150 Locations in AR, LA, TX
• 2 Banners Brookshire’s & Super1
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Our Poultry MarketBrookshire’s Banner Previous Offerings:• National Brand• Generic Brand Family Packs• Organic
Super 1 Banner Previous Offerings:• Store Brand• Generic Frozen
![Page 5: Brookshire Grocery Company. Company Overview Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered.](https://reader035.fdocuments.in/reader035/viewer/2022062423/5697bf941a28abf838c90125/html5/thumbnails/5.jpg)
Our Market TodayBrookshire’s Banner Current Offerings:• Brookshire’s Brand• National Brand Family Packs• Vegetable Fed - ABF• Organic
Super 1 Banner Current Offerings:• National Brand Fresh• Generic Frozen
![Page 6: Brookshire Grocery Company. Company Overview Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered.](https://reader035.fdocuments.in/reader035/viewer/2022062423/5697bf941a28abf838c90125/html5/thumbnails/6.jpg)
Consumer Centric ApproachWhat Works For BGC?• Smaller Portions in Brookshire’s Brand• Family Pack Offerings• Recipe Labels
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Consumer Centric ApproachWhat Works For BGC?• Small Fryer Offered• Retail Team
• Quality & Distribution • 16.5% Shrink Reduction
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Challenges
• Rising cost in slow economy• Feed Costs• Reducing tray weights for lower price
points• Maintaining Volume• COOL• Public awareness of chicken health• Tight Supply
“Price is first decision, then pack size”