PROGRAM GUIDE

Monday, February 411:00 am–6:00 pm Registration (Ballroom Foyer)

1:00 pm Open Golf Tournament (Lake Buena Vista Golf Course)Sponsored by: Capstone Logistics LLC

6:00 pm Welcome Reception (Grand Salon 4–5)Sponsored by: GENCO

Tuesday, February 57:00 am–5:00 pm Registration (Ballroom Foyer)

7:00–8:00 am Continental Breakfast (Grand Salon 4–5)Sponsored by: Burris Logistics

8:00 am Welcome and FMI/GMA Trading Partner Alliance Overview (International Ballroom)

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Richard Schuler, Vice President, Distribution, Publix Super Markets, Inc.

8:15–9:15 am General Session (International Ballroom)A Global Look at Supply Chain ManagementRick Blasgen, President and CEO, Council of Supply Chain Management Professionals (CSCMP)

Rick Blasgen, President and CEO of the Council of Supply Chain Management Professionals (CSCMP), willshare supply chain trends based on his experience in the industry and his global work with CSCMP.

9:15–10:15 am General Session (International Ballroom)High On-Shelf Availability AND Lower Supply Chain CostsKen Harris, Chairman, Enjoy Life Foods (Moderator)

Keith Arntson, Vice President, Transportation and DC Operations, Del Monte Foods

Bob Masching, Senior Vice President of Supply Chain, ConAgra Foods

Tim Rohrbaugh, Senior Director, Replenishment and Forecasting, Ahold USA

Scott Steeves, Director, Sales and Operations Planning, Customer Supply Chain, H.J. Heinz Company

This session will feature a panel of retailer and manufacturer supply chain executives who will discuss howcollaboration between manufacturers, retailers and wholesalers can deliver higher on-shelf availability andbreak the age-old challenge of choosing between service and supply chain costs.

10:15–10:45 am Networking Break (Grand Salon 4–5)Sponsored by: Exel

10:45–11:45 am Concurrent Breakout Sessions

Ignite Brilliance into Your Innovation (Salon 1)

AmyK Hutchens, CEO and Intelligence Activist, AmyK International,Inc.

During this session, learn how to develop an innovative strategy for your company that involves visionary lead-ership and bold ideas that make a lasting impact. If your environment is laced with inertia, fear, same-oldsame-old, silos or short-term focus, you will enjoy this refreshing plunge into boundless waters of big thinking.

Taking Transportation Network Collaboration to the Next Level (Salon 2)

Gary Girotti, Vice President, Transportation, CHAINalytics LLC

Rudy Hagedorn, Collaborative Industry Programs, The Consumer Goods Forum

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Joe Puleo, Vice President Business Development, Consumer, Life Sciences and Healthcare Americas, Exel

GMA, FMI, and Consumer Goods Forum (CGF) members are working to create an innovative multi-companynetwork overlay to identify collaborative opportunities for sharing transportation capacity between companies.

Unlike most approaches in the past, this approach is designed to more broadly and holistically identify scal -able and sustainable opportunities. This session will explain the process and how your company can becomeinvolved.

Highly Efficient Trucks—Alternative Energy for Fleet Vehicles (Salon 6)

Jeffrey C. Flath, President and CEO, ENow Inc.

Bryan Hansel, CEO, Smith Electric Vehicles

Mark Slover, Business Development Manager, Clean Energy Fuels Corp.

This session will take highly efficient trucks one step further by examining electric, natural gas—both com-pressed (CNG) and liquid (LNG)—and even innovative usage of solar panels on trucks to power air condition-ing, trailer cooling, idling and more, as alternatives to diesel fuel to reduce both cost and carbon footprint.Attendees will also have the opportunity to view a display truck containing solar panels.

Improving the Supply Chain through Data Insights (Salon 7)

Rob Small, Senior Director, Supply Chain Consulting, Inmar

In this presentation, Inmar will share current unsaleables data trends and benchmarking data and show howlinking supply chain intelligence and shopper behavior can provide a deeper understanding of not only what is happening in the supply chain, but why.Sponsored by: Inmar

11:45 am–1:30 pm Networking Lunch (Pool Deck)

1:30–2:30 pm Concurrent Breakout Sessions

Win/Win Collaborative Case Studies (Salon 1)

Pamela Erb, Vice President, Supply Chain, Wegmans Food Markets

Dave Krause, Senior Vice President of Category Management, Brookshire Grocery Company

John Parrish, Zone Operations Manager, General Mills Inc.

John Phillips, Senior Vice President, Supply Chain and Logistics, PepsiCo, Inc.

In this session, join PepsiCo and Wegmans as they share the details of their Joint Business Planning forTrading Partner Data Sharing, and Brookshire Grocery Company and General Mills as they walk through their experience of mutually-enhanced process and timeline improvements for new item introductions.

Big Logistics Systems. Big Logistics Data. Finding Big Logistics Value. (Salon 2)Sponsored by: Oracle

Tre Ventling, Supply Chain IT/Logistics Architect, ConAgra Foods

So you have an industry-leading ERP and/or logistics systems footprint, cutting-edge data warehouses andreporting tools? It should be easy to find all new ways to manage cost, drive savings and improve service. Tre Ventling will talk about some of the challenges you may be having with logistics cost and service manage-ment in a big system and big data environment. ConAgra Foods underwent a complete reengineering of freightmanagement around Oracle’s OTM and FTI packages. That experience, coupled with his years in grocery whole-sale logistics operations, gives Tre a unique perspective on managing transportation and warehousing pennieswhile wading through newly found terabytes of data.

Labor Update 2013: What Are Congress and the Administration Up To? (Salon 6)

Mark Schneider, Shareholder, Littler Mendelson, P.C.

2013 potentially poses some of the most dramatic changes in traditional labor laws and the National LaborRelations Act. Learn about significant 2012 changes in the law and regulations impacting union and non-union employees, as well as what to expect in the year to come.

Traceability Update Session (Salon 7)

Jennifer McEntire, Ph.D., Senior Director, Food and Import Safety, Leavitt Partners, LLC

In this session, McEntire will provide her unique take and interpretation on the 2011 FDA Food SafetyModernization Act (FSMA) and the supply chain, trends in the industry and how FSMA relates to the industryinitiatives currently underway.

2:30–3:30 pm Discussion Groups (Please see back of badge for group assignments)Small, multi-disciplinary discussion groups will offer conference attendees the chance to share ideas withtheir trading partners and vendors, covering specific and general industry concerns and areas of opportunity.

3:30–4:00 pm Networking Break (Grand Salon 4–5)Sponsored by: Inbound Technologies

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4:00–5:00 pm General Session (International Ballroom)Keynote Speaker Juliet FuntSponsored by: PepsiCo, Inc.

Motivational speaker Juliet Funt, daughter of Candid Camera’s Allen Funt, will provide solutions to supportwork/life balance, creativity, focus, innovation and performance as she provides a wealth of instantly- applicable tools to your over-busy, multitasking, screen-oriented life.

7:00 pm The PepsiCo Blue Networking Event (Hard Rock at Universal) Sponsored by: PepsiCo, Inc.

Attendees are invited to enjoy a great opportunity to network with industry colleagues and enjoy a fun-filled evening of music, food, dancing, games and surprises!

Wednesday, February 67:00 am–5:00 pm Registration (Ballroom Foyer)

7:00–8:00 am Continental Breakfast (Grand Salon 4–5)

8:00–9:00 am General Session (International Ballroom)The Evolving Role of Supply Chain in Meeting Organizational GoalsRick Rayford, President and CEO, Brookshire Grocery Company

Rick Rayford will share how his background in supply chain management led to his CEO position—and why.

9:00–10:00 am General Session (International Ballroom)Transportation Trends Discussion

Rob Abbott, Vice President of Safety Policy, American Trucking Association

Rob Abbott will share insight on issues that will affect near- and long-term supply chain logistics, such as: latest changes to safety regulations, what’s coming next, the real story behind what’s driving these changes in Washington, D.C., and how they will impact supply chain logistics in the coming years.

10:00–10:30 am Networking Break (Grand Salon 4–5)Sponsored by: Crossroads Services Group, LLC

10:30–11:30 am Discussion Groups(Please see back of badge for group assignments)

12:00–1:30 pm Networking Lunch (Pool Deck)Sponsored by: Freight Handlers, Inc.

1:30 pm Concurrent Breakout Sessions

Mapping and Reporting Supply Chain Interconnectivity: Addressing Compliance Issues (Salon 1)

Carl Graziani, Senior Vice President, Supply Chain, Safeway Inc.

This session will highlight Safeway’s commitment to mapping their extended supply chain web and will presentthe benefits of transparency and tractability.

Transforming Sales and Operations Planning for Competitive Advantage (Salon 2)Sponsored by: SAP

John Buckley, Director, Global Supply Chain Solutions—Consumer Products Industry, SAP Industry Solutions

Learn how leading consumer products companies are leveraging recent technology innovations to address the challenges of consensus demand building, what-if scenario development, and process management alongwith broader issues of globalized sales & operations planning (S&OP) and financial integration.

GMA 2012 Warehouse/DSD Logistics Study Results (International Ballroom)

Aaron Brown, Partner and Managing Director, The Boston Consulting Group

Jeff Gell, Senior Partner and Managing Director, The Boston Consulting Group

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Jeff Wray, Partner and Managing Director, The Boston Consulting Group

Preliminary results of the GMA study conducted by the Boston Consulting Group on key performance indicators (KPIs) and trends in the food, grocery and consumer product supply chain will be highlighted in this interactive session.

Big Data: The Next Frontier of Demand Signal Integration (Salon 7)

Laura McCorvie, Vice President, Customer Development Sales, Kraft Foods Group

Ron Volpe, Vice President, Customer Development Sales, Kraft Foods Group

In this session, join Kraft as they present a view of the emerging path-to-purchase Big Data landscape thatoffers next-generation productivity, service and inventory management advancements.

2:30–3:30 pm Concurrent Breakout Sessions

PepsiCo and Safeway—A “Big Data” Collaboration to Reduce Out-of-Stocks Using Visualization Techniques (Salon 1)

Carl Graziani, Senior Vice President, Supply Chain, Safeway Inc.

John Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, Inc.

Marcus Shingles, Principal, Deloitte Consulting LLP

This session will feature PepsiCo, Safeway and Deloitte, who recently partnered at Deloitte’s HIVE (HighlyImmersive Visual Environment) to design new approaches for analyzing and displaying millions of supply chainrecords. During this session, PepsiCo, Safeway and Deloitte will share their experience, and demonstrate theirBig Data visualization.

Proactive Value Chain Risk Management (Salon 2)

Dave Powell, Partner and Risk Management Practice Lead, A.T. Kearney

Paul Schroder, Principal and Risk Management Expert, A.T. Kearney

With today’s risk landscape threatening even the strongest companies, proactive risk management is anenabler for continued business success in the global spotlight. Supply chain risks extend beyond the company, and supply chain leaders must evaluate risks end-to-end across the value chain from procurementand merchandising through shelf. There is, however, a method to success: Enforcing a structured, rigorous riskevaluation process of assessing, prioritizing, taking action and monitoring.

Rapid Recall Exchange (Salon 6)

Jeff Brazell, Customer Warehouse Go-to-Market Programs, PepsiCo, Inc.

During this session Jeff Brazell will discuss Rapid Recall Exchange (RRE), the online program that applies best practices to standardize product recall and market withdrawal notifications between retailers/wholesalersand suppliers.

The Role of Mobile Apps in Supply Chain Analysis and Collaboration (Salon 7)

Toby Brzoznowski, Executive Vice President, Llamasoft, Inc.

Imagine designing a world-class supply chain on a touch-screen tablet and easily sharing it with colleagues,customers and suppliers. This session will explore how mobile apps can be used for visualization of supplychain design, including total material flow, inventory and constraint impacts, using visual tools like config-urable maps and graphs to view your service levels, complexity, costs and other metrics you choose.

3:30–4:00 pm Networking Break (Grand Salon 4–5)Sponsored by: Rogers–Premier Unloading Services

4:00–5:00 pm General Session (International Ballroom)Improving Floor-Ready Display Modules

Join this panel of retail and manufacturing experts from a cross-industry project as they share key findingsacross the value chain, opportunities for improvement and the economic effectiveness of leveraging floor-ready displays.

5:00 pm Supply Chain Conference Adjourns

6:00 pm Closing Reception (Pool Deck)

GMA and FMI thank

for sponsoring this program guide

SUPPLYCHA I NCONFERENCE

February 4–6, 2013Hilton Orlando Lake Buena Vista

Orlando, FL

Special thanks to our media partners:

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PROGRAM GUIDE

GMA and FMI would like to thank the following sponsors and exhibitors for their support of the 2013 Supply Chain Conference:

REVERSEsolutions