Broken Mobile UX Design
Transcript of Broken Mobile UX Design
Minimal app chrome
Excellent focus on content
Complete consistency
Obvious to use
Ultra minimalism
Good, clear icon design
Consistency in IA
Awesome minimal Visual
Design Language
Very easy to scan
Consistency in typography and great handling of overall data structures
Everything just makes sense from UX point of view
This is an actual example of a ‘testimonial’ from a real world agency website
Who gets ‘overwhelmed’ by a design of a toothbrush app?
Never.
Use.
Popups!
Never.
Use.
Popups!
No consistency in any interactions or visual design language
Breaks many iOS design principles set out by Apple themselves!
Awful IA
Use of militant tone towards end users
Lack of general tone of voice
How can Google fail like this?
User is UK based with English language locale
Notice that translation failed too
The home address is wrong 81 Church Road
Impossible to change in any easy way
Notice the big arrow
Notice the big arrow again
Notice the lack of big arrow now?
Still a lack of big arrow, so very hard to find walking directions to the bus stop
Impossible to click the name of the station due to overlapping station exit markers
Notice difference in sizes of + Connect buttons
I also don’t know Jeff Weiner
My ‘base’ currency is UKP in the settings, but UI forcing USD as the base currency
Max daily purchase is £100, which is tricky to convert into equivalent $
‘Help’ link looks just like the description text on the left, so not obvious it was a link
This entire flow is also very unclear due to terminology used
Bottom navigation lacks affordance that it is navigation
Top navigation hides additional functionality which isn’t obvious to discover at all
Not user’s fault here
Tesco’s API doesn’t work, but they are reporting it as an issue with username and password
Core focus is moments, which is not what Twitter is about
Forcing unwanted content onto users
This is a … news feed
Hidden £2 charge only revealed at a point when cancellation request is invoked after 10+ minutes of waiting
Message is untrue, as the driver was looking for another person to pick up
Smileys are important to express emotions
These are ‘new’ Facebook smileys
There are also smileys still here for some reason
Searching stickers (smileys?!) is rendered in a different way
Why isn’t there just one area where all smileys and stickers are at?
Too much navigation
Desktop ‘folded’ into mobile
Even more navigation
Top products displayed in unclear way - picture isn’t enough
Nocomment!