Tagged Mobile UX & Design

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Mobile User Experience Principles Mark Lieberwitz Mobile Product Manager at Tagged, Inc.

description

Mark Lieberwitz, Mobile Product Manager at Tagged, recently gave a presentation on UX Principles at a recent Designing & Developing for Mobile Workshop put on by AngelHack

Transcript of Tagged Mobile UX & Design

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Mobile User Experience Principles

Mark Lieberwitz

Mobile Product Manager at Tagged, Inc.

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1024 x 768

320 x 480

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84% at home80% misc. times74% waiting in lines64% at work

Where are we using?

Anywhere & Everywhere

Mobile is Personal

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It’s about trade-offs…• Focus on speed• Reduce the amount of content• Simple & focused UX / UI • Minimize text entry• The fat finger use case• Create an experience (make navigation easy)

Mobile UX Tips & Tricks

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Responsive Web Design

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Progressive Enhancement

Rather than hoping for graceful degradation, progressive enhancement builds documents for the least capable or differently capable devices first, then moves on to enhance those documents with separate logic for presentation, in ways that don’t place an undue burden on baseline devices but which allow a richer experience for those users with modern graphical browser software.

- Nick Finck & Steven Champeon

coined the term in 2003

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Mobile First

If you design mobile first, you create agreement on what matters most. You can then apply the same rationale to the desktop/laptop version of the website. We agreed that these were the most important features and content for our customers and business – why should that change with more screen space?

- Luke Wroblewski

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