Brochure Travel Vibes International

7/28/2019 Brochure Travel Vibes International

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Globalisation the Vision

Travel Vibes enters the travel business with a vision of building and nurturing remarkable repute for itself

and its cherished travel partners.

TVI Extends To You :

1. Profound knowledge of the industry and its trends

2. Focused professionals with a zeal to perform

3. A wide array of services with procient advisory on market penetration.

4. Expertise in delivering highly targeted, creative and cost effective advertising campaigns

for your travel, tourism or leisure organisation. 5. The unique mettle of creating, sharing, innovating and implementing the nest ideas from

concept to completion stage.

6. A trusted and secure entity committed to ensure you your value for money.

7. Unmatched business ethics and transparency of operations.

8. Expertise in development of state of the art branding activity.

Encouraging Corporate Associations.

TVI comes up with a platform of world class global marketing activities meant to sufce the cost cutting

yet superlative service demands of its clients. The structure of our business model enables our clients

to allocate more funds to their promotion budget rather than spending funds on having their own ofcespace and team. By working with TVI you will keep your cost down and be provided with top of the range

services. At TVI we do our topmost to ensure that your investment is given the best return possible. TVI

offers to check its clients’ cost on :

1. Ofce Space

2. Employed Manpower

3. Technical Support

4. Local Web Support

5. Upscale Market Presence through the use of Physical, Electronic and Documented mode

of communications

6. Media Buying, Booth Rental at Travel Exhibitions

7. Other Recurring Overheads

About UsA

B OU

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The TVI Methodology

TVI modus operandi is highly targeted and result oriented. We are proud to mention our particularity on successfully achieving the

rules we have laid to ensure our clients nd more than they look for. The TVI team works round the clock to add that extra element

of “Delight”. We present to you a step-wise brief outline of how TVI goes about in achieving its objectives.

The TVI Belief :

1. Marketing is much more than just advertising

2. PR is more than just a mainstream media audience.

3. We are what we publish

4. We offer authenticity, not spin.

5. We go for participation, not propaganda.

6. We shift our thinking from mainstream marketing to the masses, to a strategy of reachingvast numbers of undeserved audiences.

7. We market not to win awards, but for making us win businesses for our clients.

The TVI Tactics :

1. Email Marketing : For Customer Retention

2. Online Advertising : Company Branding, Acquisition

3. Afliate Marketing : Sales and Company Branding

4. Viral Marketing : Acquisitions and Branding

5. Web PR : Acquisition and Branding

6. Direct Marketing : Market Penetration

7. Word of Mouth Marketing : Branding and Expansion

The TVI Plan :

1. Identifying Ourselves and Our Market: The starting point of any business and marketing strategy is to know who you are. ‘You’

refers to the organisation as a whole. This can, and should be re-addressed periodically. So we start by looking at what the business

problems are right now, so as to develop a strategy which solves these problems.

2. Strategic Analysis of Critical Market Factors : with a concrete understanding of where the organisation is right now , we further

analyse and systematically evaluate the organisation’s environmental and social objects and strategies so as to enable you to chart

out a formidable sales and marketing plan aimed at accelerating your already growing business.

3. Setting up Of Marketing Objective : Marketing objectives are the desired outcomes of a marketing plan. This is a strategy, hence

the focus is on long-term success.

4. Generating Strategies and Tactics for Achieving Market Objectives : Based on the analysis of the organisation and its objectives,

the team considers tactics and strategies that will help to meet the TVI objectives.

5. Evaluation of Proposed Strategies

6. Implementation : We know what our clients want, and we have made a plan on how to get it. And we religiously go about it.

7. Tracking, Analysing and Optimising the resultant outcome to bring out the best results

MethodologyME T H ODO

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1. Client Brand Representation :

TVI offers a dedicated sales staff for each of its representations which implies that the concerned profes-

sional puts all his efforts, focus and intelligence towards the assigned company. By this we ensure that the

professional is perceived to be a representative of the brand he is working for, rather than as an employee

of TVI.

2. Portfolio Representation :

This concept allows us to introduce your product to wide horizon of predened and targeted number of

Travel Agencies, Corporates, MICE players and prospective customers. This will enable us to build up

your association with a mix of other travel companies which are not so competitive in a sales representa-

tive portfolio.

3. Channel Expansion :

Irrespective of whether a dedicated or a portfolio representation platform is applied, TVI can target a

specic sales channel or an appropriate mix of it ranging from corporate sales, agency sales(national/

corporate/ leisure/speciality) to prospective consolidators, tour operators and MICE specialists.

4. Sales Plan Expansion :

With TVI, each local sales and marketing plan is designed to merge with your global strategy and hence

beautifully compliments your existing sales directives. Team TVI builds on these directives to capitalize

on incremental sales and helps minimize market erosion, alongside rmly establishing your product by

riding on our unique style, peculiar customer demands and the eccentricities of the local market.

5. Trade Relations Development :In virtually all the markets around the world, the decision to do business in a B2B environment depends

solely on the strength of local relationships. Our contacts enable our clients to reach the decision makers

of local suppliers, agents, operators and any other prospective service provider or buyer.

6. Telesales :

Complementing our strategic selling and short term eld sales campaigns, TVI increments and justies

its potential revenue from an agency by putting to work its well trained and highly professional telecallers

who target agencies based on any criteria you choose, and get your message to them effectively and

efciently. Through our stringent monthly tele-calling schedule, we initiate point-to-point follow-up calls,

product introduction with response tracking – depending upon your needs.

7. Physical Sales :

TVI initiates strategically planned eld sales campaigns on a weekly basis to promote and help your prod-

uct effectively penetrate the desired market. Ensuing dedicated focus on each of the specic segments

of the target audience on a monthly basis ensures TVI in creating high standards of brand exposure and

loyalty in the approached segment.

Sales Representations

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1. Market Research Activities :

TVI enables you to be aware of the prevailing temperament of its competitors and customers in the cur-

rent market situation, as well as the ongoing trends and subsequent demand for services. Methods used

by the team to achieve this include direct customer surveys, carefully applied business intelligence and

trial marketing to estimate their reaction to a certain product or service offered.

2. Product Positioning :

TVI helps you differentiate your business from your competitors and facilitate your customers in under-

standing why those differences matter to them. To achieve success, we translate client objectives into

tangible local results through a solid understanding of market positioning techniques.

3. Direct Marketing :

For highly targeted direct marketing for your travel, tourism or leisure organisation, we can advise you

on digital versus traditional print campaigns and how to source the most suitable databases to create

maximum impact.

4. Afnity Marketing :

We can source high prole partners to help you access new audiences and attain leverage on comple-

mentary brands.

5. Innovation Advertising :

TVI capitalises on the huge scope of innovation in advertising methods and with the help of a young and

vibrant in-house expertise in doing so, it gives you an edge above the others by helping your products

strike just the right chord with the prospective takers in the market.

6. Brand Management :

TVI excels in developing a powerful brand image and integrating it into every element of your business.

We help our clients position products or services across languages, cultures, demographics and customs

ensuring brand integrity is never compromised and a consistent brand identity is maintained.

Marketing Representation

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1. Strategy Planning :

Travel Vibes can formulate creative and impactful PR strategies to raise its clients’ prole and deliver key

messages through appropriate channels. Across all public relations platforms, the TVI top management

act as key communication ambassadors for our client’s brand. We make sure your message is heard –

again and again. Social media will play a vital role in how we realize this objective.

2. Communication Planning :

Activities include maintaining relationships with the local media, establishing a visible presence at trade

shows, working closely with marketing partners such as tourist boards, the preparation and distribution of

press releases, monitoring client and competitor news, producing editorials and PR event management.

3. Press Trips, Events & Releases :

TVI can source relevant media and organise all the logistics of a press trip for you. From press confer-

ences to media workshops, we can help deliver your message directly to the target media. Our in-house

communication experts can write and distribute press releases and media updates for your travel, tourism

or leisure business.

4. Consumer PR :

TVI makes sure that its client stands out from the noise of the marketplace and captures the attention of

its desired target market. Whether your goal is to shift public opinion, build brand loyalty, introduce a new

product, overtake a competitor, go global, or go public; we will put together a consumer public relationsstrategy and the team that will help you reach your objectives.

PR Support

[email protected]

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1. E-Mail MarketingE-Mail marketing’s main strength is that is takes advantage of a customers’ most prolic touch point with the internet – their INBOX.

We at TVI understand email marketing as a vital tool for customer relationship management. We use this permission based market-

ing method to effectively deliver one of the highest returns on investment (ROI) of our entire marketing activity. The team puts in all

ingenuity, focus and dedication to maintain an upscale segmented database and consistently deliver useful and quality emails that

will be read and not marked as spams. Expert e-marketers with us impressively use i t as a tool in maximising the retention and value

of our customers which ultimately leads to a greater protability – both for us & our dear partners.

2. WebPRPR has moved into a new and exciting era - it is now also online. We can advise you on web PR or we can take care of the whole

process for you. Here at TVI we use WebPR to enhance brand awareness, exposure and SEO(search engine Optimisation) efforts

using various online channels like article directories, press release sites, industry related sites, online newsrooms, blogs, forums

and social media sites.

3. Online AdvertisingUnlike traditional media advertising, online advertising can turn the potential customer into an actual customer right there and then.

As consumers are increasingly spending more time online, and hours spent on the Internet start to eclipse hours spent watching TV,

the medium becomes increasingly important to any advertiser. The team at TVI capitalises on this connected nature of the internet

and enables you in building your online Brand Image, incrementing consumer demand, informing consumers of the advertiser’s

ability to satisfy that demand while driving response and sales.

4. Afliate Marketing Afliate marketing today is a cardinal part of eMarketing – realising its potential we go about setting up and launching a new afliate

campaign for you. Afliate marketing helps grow your business, and grows with your business; hence we at TVI are imperative in

planning and preparing for long-lasting success.

5. Search Engine Marketing A high page ranking on the web is essential as well as integral: everyone wants to appear on page 1 or 2 on Google (only a handful

of searchers ever look beyond this), but there are problems. With about 4 billion websites – no one knows exactly how many – and10,0000 new ones appearing each day, the problem is immense. We make sure you are always on top. The TVI support team is

only waiting for a GO-AHEAD from your part.

6. Online CopywritingThe number one most overlooked rule is that of copywriting, and this lack of emphasis is one of the top reasons of advertising falling

at. When it comes to the Internet, content is king! Online copywriting involves everything from the copy of a web site, to the content

of an email and all things in between. From an 800 word WebPR article to three line PPC adverts, if it’s being read on a screen, it’s

an online copy. Our team is adept in creating compelling advertising content for your product users as well as telling search engine

spiders what your website is exactly all about.

7. Online Reputation Management (ORM)On the web, reputation matters. Conversations are taking place all the time on the Internet, and it is crucial for companies to be

aware of what is being said about them. Customers are now dictating the channels of communication, and companies that cannotengage with their consumers in this way stand to lose them. ORM is about using the tools of the Internet, the same tools that the

customers are using, to monitor, analyse and ultimately inuence this conversation. TVI takes you and your reputation right into the

centre of social media and helps you gain an inherent understanding of how consumers perceive and interact with your brand, thus

providing a platform for planning marketing campaigns.

Internet Marketing

[email protected]

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1. Enterprise, Dynamic and Static Web Site Development

We undertake development of all kinds of web site varying in size, scope and complexity.

From complete portals to e-com sites with Secured Socket Layers, we can develop everything and any-

thing under the roof. Static web site with aesthetically pleasing designs using CSS and Flash is also our

forte. Dynamic Data driven site are developed using the best development and security practices.

2. Web Site Design

All of us do not require a full-edged web application but instead want our web site to be an opening for

our clients, both from within and outside the country, to our business. Our expert team analyzes the clientrequirements and content and lays down a design best suited using the latest tools and techniques.

3. Streaming Content

Streaming Content is everywhere nowadays. From streaming videos, audios, radios, commentary, Tele-

vison channel broadcasts, it is used everywhere nowadays. It has also become a very powerful and suc-

cessful way of doing business and making it popular. We provide clients with an easy and intuitive way of

streaming their content from their web site.

4. Payment Gateways

Just like streaming content, Payment Gateways are also everywhere. The very concept of accepting

online payments then and their makes a huge impact on the business. No more DD’s and waiting for pay-ment verication and transfer, all done in a snap. We provide our clients with various options of setting up

a payment gateway for their site and accept payments with their web site.

5. RSS Feeds

Want to keep the world informed with the latest you have to offer to the business world? RSS is the way to

go. RSS became an instant hit with the patrons of a site as it allowed them to stay updated on that topic

without revisiting the site. The clients of the web site will get all your latest updates immediately after you

publish them. We help our clients to set up RSS Feeds on their site.

Web Support

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Web Support

[email protected]

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6. Website Overhauling.

Just about everything in our lives worn out after some time. That is the time to either scrap it or rebuild it to

meet the new requirements. The structure and content of the web site needs to be improvised as a com-

pany grows over a period of time. The old site maybe good, but it’s not good enough now because of the

changes the company has undergone in the meantime. We propose our clients with website overhauling

techniques which will change the structure and content of the site in minimum time and effort. No need to

completely develop a new site from the scratch.

7. AMC (Annual Maintenance Contract)

Do you need to update your site on a regular basis? Often it happens that the content for the web site

generated by the company is huge or requires frequent updating and modication to the web site. We

believe it’s best to let the experts handle the work they are best at. Using inexperienced manpower for thispurpose can result in horrendous results at times like data deletion, unexpected results, security breaches

etc., we provide our clients full peace of mind with AMC. Once we sign the deal, we entrust ourselves with

the complete maintenance and management of the web site.

8. Application Localization

If you want to target a particular segment of the market, it helps to know the local people, the local market

and certainly the local language. Localization is a concept which allows the visitor of a web site to have

a look at your web site in their own language. It helps because the visitor then would have a better grasp

and will understand the ner details of your company better.

9. SEO (Search Engine Optimization)

There are millions of web sites on the Internet. A search result can often leave the visitor puzzled. It is veryimportant that a web site is developed keeping SEO techniques in mind. If you already have a web site,

give us an opportunity to make your business grow bigger and better by making sure that all the prospec-

tive clients give your web site a look and your services a shot. We try and make sure that your web site is

always listed on top search engines with keywords to your business.

We also analyze if your current site is SEO friendly or not and make necessary changes so that it be -

comes so. SEO is one of the most important techniques today, for both the web site and the business to

grow all around the globe

10. Platform Migration

Still using ancient technqiues for web development or your site is on the brink of becoming a page in His -

tory? We provide platform migration techniques so that your site is get the much required boost provided

by the latest technique so that both you and your clients can benet out of it. Our expert development

team uses the latest tools of the trade to give you the best in terms of time and quality.



Head Ofce

09, Palika Parking Shopping Complex,

Connaught Place,

New Delhi - 110001

INDIA

Ph : +91-11-23327129

Email Us :

[email protected]

[email protected]@travelvibes.in

A Division Of ForeBrand Travel Marketing

House Private Limited

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Brochure Travel Vibes International

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