POWERED BY GRUPO W

A digital agency “full-service” which combines a strategy focused in the branding ecosystems, with an attractive narrative, a high impact artistic production for creating memorable and easy to share pieces of communication.

We are convinced that advertising is effective when it becomes useful for the consumer, sharing this philosophy within the national market and abroad since 1999.

This connection with the audience has taken it to become the most awarded Mexican agency in the last decade, including the recognition in various international festivals such as Cannes, Webby, Clío,One Show Interactive, New York Festivals, Art Directors, El Sol, Wave Festival, Ojo de Iberoamérica, Flash in the Can, among others.

THINKING • CRAFTING • SHARING

GRUPO W

Its campaign “Salvemos a Fermín” (Let´s save Fermín) was awarded in more tan 30 advertising festivals, including Mexican Cyberlion, placing the agency in the fourth place among the most avowed agencies in the world, according to Gunn Report in 2008.

Within the portfolio of Grupo W, there are important brands such as VW, Mabe, Jack Daniel’s, Coca-Cola, Coors Light, Powerade among others. Moreover, the agency has developed digital work for global brands like Hyundai, Sprint, y Electronic Arts, teaming with highly important agencies such as W+K, GS&P, Crispin Porter and 180 Amsterdam.

DIGITAL CREATIVITYDeveloping concepts that live within a digital environment – and not so digital- where everything can happen; stories that are told by the actual protagonists… the audience shapes and gives life to those moments that connect and evolve.

STRATEGY + INSIGHTBuilding brands, this model seeks an approach focused in digital media towards the total spectrum of expe-riencing the brand, the moments, places and messages are shared becoming part of the conversation.

AMPLIFICATIONMaking connection brand-person in time and form, the message is part of a conversation which uses the audience´s own language. World class strategies and tools to identify, locate and, connect the target audience online and offline

PRODUCTIONThe production standard is one of the most rewarding digital experiences, extremely detailed where reality exceeds fiction.

ANALYTICS Designing and presenting the total impact of communication and building brands in measurable data in order to continue with the following steps.

EDUCATIONCultivation and training of talents to create the next wave of digital ambassadors, building solid foun-dations to increase their skills and abilities, starting the new network of communicators that will be the focus of future agencies and brands.

EVENTS/CONFERENCESPresenting personalities with international recognition to provide a human approach and create a con-nection person to person. Participating and organizing seminars, festivals, conferences and other special events.

¿WHAT DOES GRUPO W DO?

1

3

5

7

2

4

6

Digital invader is the first digital school in Mexico. Grupo W’s educational project seeks to professionalize the interactive industry changing the school concept. It introduces a new philosophy of thought in young talents, immersing them in an intensive system that detects and stresses their skills with the purpose of developing them to their full potential.

This system allows them to improve their knowledge and to explore new areas of the interactive industry.

Digital Invader’s teaching method is the sum of three key factors:

DIGITAL INVADERS

TALENT + EMPIRICISM + EFFORT

The WebScout course lasts 15 weeks and accommodates 15 different Mexican talents that don’t find an outstanding educational offer in universities.

The main axis is a didactic structure that motivates participation of students, through their work. In and out of classes, students are encouraged and challenged to find solutions to real industry problems.

The method focuses on trial-error learning which, for us promotes, personal and professional development.

El The course is divided in two stages.

During the first, we explore the industry’s overall picture through theoretical and practical classes based on “know-how” that W Group has developed over 13 years of work.

On the second stage, we form multidisciplinary teams that under the guidance of experts, and we generate at least one project that experiments with some of the variables that make the industry unique, interactive and relevant.

WHAT ABOUT TEACHING?

MANAGEMENT TRAININGInstructor: Francisco Romanh Interactive Director

Finding the best way to optimize time and resources is one of the most complex challen-ges in the interactive industry. The best way to face it is to know the organization possibilities

that a production process offers.

PLANNINGInstructor:Arturo de Albornoz Planner Digital

A great project knows where it goes. To start, one always requires a strategic thinking able to identify and manipulate the factors that will determinate the success of every mission.

IDEAInstructor: Ulises Valencia Founder

We want to generate web native ideas able to awake the most analog and genuine emotions. Understanding the elements that make true creative process and creating memorable projects.

SOUND DESIGNInstructor: Caleb Guzmán Sound Designer

We use every resource when it comes to give personality and emotion to a project. Understand and make a professional judgement regarding Sound Design is critical when we consider it to be relevant.

FANCY AS3 Instructor: Edgar Ortíz Director interactivo

The best result is obtained with the best tools. Therefore, we need to explore the possibilities that this programming language offers to resolve operating conflicts and improve an interactive project.

MOTIONInstructor: Sebastian Mariscal Motion Director

We want our projects to come a live; for this reason, we work to train animators that provided a logic and professional structure that merge easily with other production areas.

SYLLABUS

WEB DESIGNInstructor: Marissa García Social Media Director

We develop the graphic potential and focus it on each student’s talent to show the distinctive factors in web design.

HARDDATA COREInstructor: Homero Sousa IT Specialist

We approach from the preliminary programming lines of code, to a significant upgrade of handling technology options offered by the industry.

COPYWRITE IS NOT COPY-PASTEInstructor: Maru Valencia Copywritter

While we tell anecdotes, recollect motivations and reveal the user’s passions, we understand the basic principles to head the work of a copywirter.

SOCIAL MEDIAInstructor: Aldo Cárdenas Social Media Expert

Understanding the human behavior in society to build communities based on social objects and development of strategies for content creation, distribution, publication and content consumption in real time.

LUA CHALLENGEInstructor: Raúl Uranga IT Development Director

We introduce to the universe of games develop-ment for mobile devices based on open source technologies.

SYLLABUS

WORKSHOPS

ADVERTISING IS DEAD Instructor: Alexander Granados Creative Senior.

Using all of our experience to stress, confront and question ideas. We want to create an self-critical professional judgement useful to create compelling ideas.

CUTTING SENSEInstructor: Roberto Licea VFX Director

The quality in the power of edditing. Know where to cut, and learn to tell a story; narrative is everything.

ILLUSTRACEInstructor: Alberto Garza Web Designer

Taking the experiences, the madness and the wit to take illustration beyond technique and to build solid concepts that disclose in line, shape and color.

TYPE STYLEInstructor: Alexandro Briones Interactive Director

We submerge into the world of typography with unorthodox methods to get unconventional results.

TECHLOVEInstructor: Mauricio Ruíz Digital Invader Bachelor

The flip side of creativity, the one associated with technology, requires the knowledge of the available resources to create experiences beyond computer.

CONCEPT JOURNEYInstructor: Miguel Canseco Director of the Coahuila’s Graphic Arts Museum

An express journey through the art history and his conceptual discourses to describe the communication strategies in contemporary art.

SELECTIONThrough our social networks invite all applicants to submit their portfolio (a digital sample of their work).

The Digital Invaders Academic Council is formed by 12 experts who select 30 candidates based on their work and profile, wich are interviewed to ensure that each selected candidate has the posibility to nurture the group with their own knowledge and skills.

Finally 15 participants are informed of their admission to the course.

In 8 generations 134 Invaders have graduated, occupying important positions in agencies or opening their own projects.

The school was originally created to form mexican talent, now accommodates students from Brazil, Honduras, Colombia and Panama.

74% of them are working in agencies like Wunderman Dubai, Firstborn en NY, Double You, Grupo W among others.

5 agreements with creative directors of international agencies (Wieden+Kennedy Amsterdam, Poke London, Unit9, Goodby y Mar-tin Agency) who guide the students in a specific project.

On the festival “El Ojo de Iberoamérica” in the students competition Digital invaders was awarded for the first place in the category of best idea.

In 2011 the value of the advertising in-dustry was estimated at MXN$ 139.000 million, 20.7% higher than the previous year.

Investment in commercial communi-cation media represents 4% of GDP in Mexico.

The evolution of investment in adver-tising and marketing online reached MXN$ 4.624 million, increasing by 36% the previous year.

The internet has gained the customer’s confidence thanks to the results that offers as an advertising platform, leaving aside the perception as an altern media to become the cornerstone on strategy branding communication.

FACTS

Álvaro Obregón Sur 1368 CentroSaltillo, Coahuila, México C.P. 25000Ph. +52 (844) 450.44.42 & 46info@digitalinvaders.orgwww.digitalinvaders.org

CONTACT