Bringing REI to Chattanooga Presentation
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BY STEVE HEARD, CHRIS THOMAS, JOSH LEE, AND HEIDI ESPY Bringing Recreational Equipment, Inc. to Chattanooga
Transcript of Bringing REI to Chattanooga Presentation
BY STEVE HEARD, CHRIS THOMAS, JOSH LEE, AND
HEIDI ESPY
Bringing Recreational Equipment, Inc. to
Chattanooga
Target MarketAge group 35-44Income 50,000+Psychographic Segmentation
Product
Apparel
Gear
Accessories
Competition
Competitive PricingStrong Commitment to CommunityGreen Business Practices
PricingMembershi
pLocal Retailers
Financials
The Sky is the Limit
Promotion Mass MediaRadioTelevisionBillboardsInternet
SponsorshipsOutdoor EventsEnvironmental Workshops
Distribution
Conclusion
Questions?
