Bring it all_together
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Transcript of Bring it all_together
Flowers
Bringing it All Together
One Session - Three Topics
Social Media Integration
Mobile Technologies
Future directions
Social Media Integration
Q: How does my small or medium sized co-operative reduce the time investment in social media while maintaining quality interaction?
Integrate!
Use a single dashboard to monitor and post to multiple social media accounts.
Free versus Paid
HootSuite
TweetDeck
Seesmic
Posterous
HootSuite
Sendible
Trendrr Pro
Free versus Paid
HootSuite
TweetDeck
Seesmic
Posterous
HootSuite
Sendible
Trendrr Pro
FREE IS BETTER!
Integrating Effectively
Don't cross post everything all the time Different types of conversations happen in different spaces
Cross post big news - releases, contests, events - across all platforms
Keep replies, mentions, conversations to the same platform they started in
Distribution & Metrics
Many paid social media services and agencies offer integrated social media posting/distribution and metrics platformsJUST SAY NO!
These services are often just the repackaging of freely available tools. The cost rarely outweighs the benefits.
Mobile Technologies
82The percentage of individuals with an internet-enabled cellular device in the US
10.5Percentage of time spent on cell phones using social media
The first is from Do you sleep with your cellphone?
Second stat is from August Neilson Mobile Marketing survey findings.
Changing Expectations
Always on culture
Quickness of expected replies
Live blogging/tweeting
Changing Content
Adobe FlashReluctance to use because of compatibility issues with Apple products
.mobiMobile accessible websites
Future Directions
Hybridity - YouTwitFaceThe rise of simple, clean, multimedia focused social blogsTumblr.
Finding you, finding meLocation based social networking
Stay Ahead of the Curve
Read Mashable
Try new platforms
Find your niche
Nicole [email protected]
