@dez_blanchfield

Setting the scene.. Analytics & the Burning Platform..

• Analytics isn’t a new thing, we’ve been performing business & data analytics since the days of the Abacus

• What is new is the speed and scale at which we now need to operate

• Innovators have transformed into Analytics driven organisations

• Agile is the new black, and failing and failing fast is now seen as a positive by those who have changed the rules

• The burning platform is that today’s rate of change is causing us to sprint, in multiple races at the same time, just to keep up Qing Dynasty Ring Abacus circa 1644

@dez_blanchfield

ORGANISATIONS WITH ALMOST NO PHYSICAL ASSETS HAVE GAINED HIGH MARKET VALUE IN RECORD TIME BY LEVERAGING BIG DATA & ANALYTICS..

@dez_blanchfield

• Worlds largest taxi company owns no taxis ( Uber )

• Largest accommodation provider owns no real estate ( Airbnb )

• Largest phone company owns no telco infra ( WeChat )

• Worlds most valuable retailer has no inventory ( Alibaba )

• Most popular media owner creates no content ( Facebook )

• Fastest growing banks have no actual money ( SocietyOne )

• Worlds largest movie house owns no cinemas ( NetFlix )

• Largest software vendors don’t write the apps ( Apple & Google)

A Shift Has Happened.. And it’s powered by Analytics

@dez_blanchfield

Disrupt or Be Disrupted – the choice is yours !!

Those companies who leverage Big Data & Analytics can gain such a significant advantage over their competitors, that their competitors may never actually catch up..

Q: What is a competitive advantage through the effective use of

Big Data & Analytics worth to your organisation?

CxO’s are constantly asking me.. “Why does any of this matter”..

@dez_blanchfield

The shift to Organisations being driven by Analytics..

• Web 2.0, Mobile & IoT happened whether you participated or not

• The iPhone and mobile apps changed everything as Consumers moved to from Web to Mobile

• Facebook showed us the raw power of Social Media, and consumers quickly took back control

• Self Service turned Service Delivery on it’s head - instant Tweets beats being on hold for 20 mins with IVR

• If you thought Web 2.0 and Mobile was tough, wait till you see IoT

@dez_blanchfield

DISRUPTIVE BUSINESSES HAVE QUICKLY GAINED SIGNIFICANT ADVANTAGE OVER THEIR COMPETITORS BY LEAVERAGING BIG DATA & ANALYTICS ..

@dez_blanchfield

Organisations must respond quickly to remain Relevant..

My Top Five Use Cases for Analytics

1.Fraud Detecting & Security

2.Compliance & Regulatory Reporting

3.Customer Segmentation

4.Operational Risk Management

5.Personalised Product Offering

The challenge now for organisations of all size and scale, is to select the best Analytics tools & Analytics platform partner