1. UBB as one of BRI yearly program aim to increase acquisition for its saving account. At the same time BRI need to motivate their customer to do transaction through BRI e-banking facility. What We Have Done: Create full campaign Terbelit Untung in 3 stages: Teaser, Launch and maintaining ads using all medium ATL, Activation, Digital & PR

2. TVC 3. PRINT AD 4. UBB Campaign OVERALL CAMPAIGN 5. UBB Campaign Overall Result: New account increase 114,73% Social Media covering had a great impressions and engagement: The hashtag #OrangTerbelit got 129 million impressions within 3 days. Total mentioned tweet more than 12,000