Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
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Breakfast-Meeting Erik Scarcia
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Keynote on Marketing Solid presence and doing the right things
Transcript of Breakfastmeeting - Erik Scarcia - Spaces Amsterdam
Breakfast-Meeting
Erik Scarcia
“A story that sticks with minimal effort”
Disclaimer
Today!
• Fundamentals
• Reality
• Triggers
• M.E.S.S
• No-Brainers
FUNDAMENTALS
You don’t have to know exactly
how everything works!
Surf the waves!
You
But it feels like this!
It’s not about you!
youclient
Success
StoryDelivery
Content Context
“Royal Duo”
[Trias Internettica]
Information!
Impulses!
Possibilities!
[Stress of Choice]
?
[Optimal Minimalism]
[Minimum Effective Dose]
Triggers
Filtering
Disruptive!
1. Instinct!
2. IntuitionFeeling!
Generation Y
3. Peers!
[Justification]
4. Thinking!
Success = Story + Delivery
M.E.S.S.
• Legacy
• Story & Analysis
• Strategy & Tactics
• Workflow & Actions
Value
Brand!
Legacy
Legacy
• How should your clients feel about you
• What should your clients think about you
• Will they do business with you again
• Will they refer you to their network
Why/How/What
ComsigliereWHY?We believe that happiness, attention and money flow towards value; if you create, organize and promote your value in a clear, sound and positive way, the results will always be positive.
A valuable story deserves to be shared, experienced and rewarded.
HOW?We deliver value by:Sharing insights & knowledgeShowing possibilities & examplesTaking the lead, if necessary, to get things done WHAT?What we do:Strategic & Marketing AdviceConsigliere/sparringpartnerTrainer/Speaker
Why
We believe that...
How
We do that by...
What
What we do is...
Once upon a time...Every day...One day...Because of that...Because of that...Until finally...
TimeTime
WHW
Story
“Social Memememedia!”
Tactics
Timelines
Urgent/Actual
External X
Sector
Own Organization
Target-Audiences
Community
Team!
Workflow & Actions
RCE
Introvert Extravert
Tasks/Thinking
People/Feeling
No-brainers!
Be nice!
BE HONEST!
Listen!
Give!
Look good!
Humor!
PerspectiveS!
Focus!
Service!
No Bullshit!
Disrupt!
Test!
Keep the best!
Questions
