Breakfast Briefing: SXSW re-cap Dean Parker
-
Upload
bima-british-interactive-media-association -
Category
Technology
-
view
104 -
download
1
description
Transcript of Breakfast Briefing: SXSW re-cap Dean Parker
![Page 1: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/1.jpg)
The role of brands and agencies in delivering connected experiences
Dean ParkerDigital Consultant, SAS London
![Page 2: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/2.jpg)
2Smart devices everywhere
Internet of Things (IoT) is a network of uniquely identifiable and interoperable objects connected
by services over the Internet.
Cheap, power-efficient CPUs
Data everywhere
Open Cloud APIs
Smart devices everywhere
Alfred Lui @connection76
=
![Page 3: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/3.jpg)
3
50 billion internet-connected devices by 2020Source: Cisco
![Page 4: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/4.jpg)
4
Energy management Remote home security Wellness
![Page 5: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/5.jpg)
5Value is in the service
Wellness Service of Nike Fuelband
Real-time feedbackHistory and trends
Shared accountabilityPeer supportReminders
Alfred Lui @connection76
![Page 6: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/6.jpg)
6What is Service Design?
Service design is the activity of planning and organising people, infrastructure,
communication and material components of a service in order to improve its quality and the interaction
between service provider and customers.
![Page 7: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/7.jpg)
7From UX to Service Design
Alfred Lui @connection76
![Page 8: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/8.jpg)
8From UX to Service Design
Alfred Lui @connection76
![Page 9: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/9.jpg)
9The role of brands
+ ++ =SMART HEALTH
via connected experiences
![Page 10: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/10.jpg)
10The role of brands
+ ++ =SMART HEALTH
via connected experiences
![Page 11: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/11.jpg)
11The role of agencies
Help clients break down internal silos
Design using systems thinking
Design the business logic as much as the presentation
![Page 12: Breakfast Briefing: SXSW re-cap Dean Parker](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c75c044a795966738b45ba/html5/thumbnails/12.jpg)
12
“Good technology is no excuse for a bad idea”