BRC RAMS : April 2019 - March 2020res.cloudinary.com/primedia-broadcasting/image/... · Purchase...
Transcript of BRC RAMS : April 2019 - March 2020res.cloudinary.com/primedia-broadcasting/image/... · Purchase...
BRC RAMS : April 2019 - March 2020
For the Curious
702 is South Africa’s leading platform for all sectors of
society to freely express their opinions and hear every
side of the story.
Our spirited talk shows are never dull and often
contentious, with seasoned presenters like Bongani
Bingwa, Joanne Joseph and Eusebius McKaiser
fearlessly shining light on some of the country’s most
pressing issues and using their voices as instruments
of change.
On weekends, we take a breather from hard news with
a soulful mix of music and lifestyle content.
We also keep you connected to what’s happening in
your world by bringing you the latest news, sport and
traffic updates on the web, in your social feeds and on
the go with podcasts featuring the best moments of our
shows.
Tune into 702 on 92.7 FM to join the conversation.
702 is the biggest talk
radio station in the
country.
Source : BRC RAMS, Apr 2019 – Mar 2020
79% of the 702 audience
are in SEM 8-10.
Source : BRC RAMS, Apr 2019 – Mar 2020
92% of the 702 audience
are employed on a full or
part time basis.
Source : BRC RAMS, Apr 2019 – Mar 2020
702 website had over 800
000 unique browsers in
May 2020.
Source : Google Analytics, Triton Digital
702 boasts the highest average household income of all stations in Gauteng
Source : BRC RAMS, Apr 2019 - Mar 2020, GP
7,619
8,258
8,522
14,196
15,499
16,045
19,473
21,844
23,049
25,122
27,367
34,169
R0 R10,000 R20,000 R30,000 R40,000
Thobela FM
Lesedi FM
Ukhozi FM
Metro FM
Radio 2000
Kaya FM 95.9
Power 98.7
SAfm
Jacaranda FM
5FM
947
702
Ave. Household Income
4%
5%
5%
16%
19%
21%
26%
27%
27%
30%
39%
43%
0% 10% 20% 30% 40% 50%
Thobela FM
Ukhozi FM
Lesedi FM
Metro FM
Kaya FM 95.9
Radio 2000
Power 98.7
Jacaranda FM
5FM
947
SAfm
702
% of listeners with a tertiary qualification
702 listeners are well educated and economically active - boasting the lowest rate of unemployment
and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng)
8%
10%
11%
11%
13%
14%
17%
21%
22%
30%
30%
32%
0% 10% 20% 30% 40% 50%
702
Jacaranda FM
SAfm
947
Power 98.7
5FM
Kaya FM 95.9
Radio 2000
Metro FM
Lesedi FM
Ukhozi FM
Thobela FM
% of unemployed listeners
Source : BRC RAMS, Apr 2019 - Mar 2020
0
100
200
300
400
500
600
0%
10%
20%
30%
40%
50%
60%
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5
Index
Lis
tener
% o
f S
EM
SEM % Index
0
50
100
150
200
0%
5%
10%
15%
20%
25%
30%
15-24 25-34 35-44 45-54 55-64 65+
Index
Lis
tener
% A
ge
Age % Index
251,000
401,000
511,000
257,000
245,000
227,000
7 Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Sunday (00:00–24:00)
Day Cume. Saturday (00:00–24:00)
Day Cume. Mon–Fri (00:00–24:00)
4 Week Cume. Mon–Sun (00:00-24:00)
Audience
Age SEM
LSM
0
100
200
300
400
500
600
0%
5%
10%
15%
20%
25%
30%
35%
40%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Index
Lis
tener
% o
f LS
M
LSM % Index
Source : BRC RAMS, Apr 2019 - Mar 2020
Average Age : 44
61%39%
Source : BRC RAMS, Apr 2019 - Mar 2020
TGISA 2019 A
Community Size Device
Radio
Mobile phone
Vehicle radio
Location
Ethnicity
ACI (Black)
Gender Parents
Are parents/
guardians
Purchase Decision
Mainly or partly
responsible for
shopping in the
household.
90%
10% 0%
Metro
Urban
Rural
77%
25%
67% 6%
25%
71%
85%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
32%
44%
13%
11%
African
White
Indian
Coloured
56% 64%93%
0
20
40
60
80
Au
die
nce
s in ‘00
0
702 reaches just under 73,000 listeners on average at its peak in the breakfast drive - building listenership from as early as 05:00 and running to 09:00. Eusebius follows the
Breakfast drive with a robust debate reaching 49 000 at its peak. The Midday Report reaches 41 000 at its peak. In the afternoon with Azania’s more lifestyle driven show.
Weekdays close with an early evening lift between 16:00 -17:45 in the Afternoon Drive. The Money Show with Bruce Whitfield runs from 18:00 -20:00, which also attracts a
sophisticated digital and podcast audience.
Early
BfastEusebius Aubrey Masango
Fri M SSports
Talk
M-Thu
Bfast with
Bongani
C.
MAzania Joanne Joseph
Money
Show
Source : BRC RAMS, Apr 2019 - Mar 2020
Saturdays deliver the highest audience on the Weekend Breakfast with Refilwe Mpakanyane. Kenny Maistry delivers the second highest audience of 56 000
at its peak at 10:45 to 11:00.
0
20
40
60
80
100
Au
die
nce
s in ‘00
0
Bfast with Refilwe Kenny Maistry Nonn Botha Unplugged JukeboxThis is
Africa
Source : BRC RAMS, Apr 2019 - Mar 2020
Best of 702
0
20
40
60
80
100
Au
die
nce
s in ‘00
0
The Weekend Breakfast with Refilwe Mpankanyane on Sundays reaches 54 000 listeners on average at its peak. Kenny Maistry delivers the highest Soulful
Sundays audience at 10:45-11:00, followed by Nonn Botha in the early evening.
Breakfast with Refilwe Paul MtiraraBuhle
MaduliniNonn Botha
Gushwell
BrooksKenny Maistry
Source : BRC RAMS, Apr 2019 - Mar 2020
Best of 702
Saturday Day CUME
Daypart Audience
05:00-06:00 19,000
06:00-10:00 152,000
10:00-14:00 99,000
14:00-18:00 87,000
18:00-21:00 67,000
21:00-24:00 17,000
00:00-04:00 5,000
04:00-05:00 4,000
Mon – Fri Week CUME
Daypart Audience
05:00-06:00 35,000
06:00-09:00 229,000
09:00-12:00 176,000
12:00-13:00 91,000
13:00-15:00 109,000
15:00-18:00 156,000
18:00-20:00 97,000
20:00-22:00 51,000
Source : BRC RAMS, Apr 2019 - Mar 2020
Google Analytics, Triton Digital, Facebook, Twitter
Daypart Audience
05:00-06:00 13,000
06:00-10:00 125,000
10:00-14:00 112,000
14:00-18:00 87,000
18:00-21:00 55,000
21:00-24:00 16,000
00:00-04:00 5,000
04:00-05:00 2,000
Sunday Day CUME
Google Analytics, Triton Digital, Facebook, Twitter
Sunday Day CUMEWebsite (May 2020)
Unique Users 815 359
Page Impressions 1 519 515
Social Media (May 2020)
Twitter Followers 763 573
Facebook Fans 284 835
Newsletters (May 2020)
702 77 602
Business Wrap 36 247
EWN 111 834
Streaming (April 2020)
Session Starts 1 028 071
Listener CUME 257 683
Ave. TSL 00:38
Gauteng
04:00-06:00 Early Breakfast
06:00-09:00 Breakfast with Bongani Bingwa
09:00-12:00 The Eusebius McKaiser Show
12:00-13:00 The Midday Report with Clement Manyathela
13:00-15:00 The Azania Mosaka Show
15:00-18:00 Afternoon Drive with Joanne Joseph
18:00-20:00 The Money Show with Bruce Whitfield (Mon-Thu)
20:00-00:00 Night Talk with Aubrey (Mon-Fri)
18:00-19:00 The Money Show with Bruce Whitfield (Fri)
19:00-20:00 Sports Talk with Buhle Madulini (Fri)
00:00-04:00 Late Night Talk (Mon-Thu)
00:00-06:00 Best of 702
06:00-10:00 Weekend Breakfast with Refilwe Mpakanyane
10:00-14:00 702 Music with Kenny Maistry
14:00-18:00 702 Music with Nonn Botha
18:00-20:00 This is Africa with Richard Nwamba
20:00-22:00 Best of Azania Mosaka Unplugged (Repeat)
22:00-24:00 The Jukebox
00:00-06:00 Best of 702
06:00-10:00 Weekend Breakfast with Refilwe Mpakanyane
10:00-13:00 Soulful Sundays with Kenny Maistry
13:00-16:00 Soulful Sundays with Paul Mtirara
16:00-19:00 Soulful Sundays with Nonn Botha
19:00-21:00 Sports Talk with Buhle Madulini
21:00-00:00 Night Talk with Gushwell Brooks
Weekdays
Saturdays
Sundays
www.primediabroadcasting.co.za
Visit our website to find Audience profiles, footprints, case studies and more.
We look forward to telling your story