Rams Report

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 RAMS (Cohen Media Group) Online Marketing/Mobile/Social Media/Street DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Transcript of Rams Report

Page 1: Rams Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

RAMS (Cohen Media Group) Online Marketing/Mobile/Social Media/Street

DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Overview of Campaign

This report recaps our marketing efforts for RAMS. Our outreach included the following:

1.  Banner Advertising – Hosted on senior dating websites and campuscircle.com for Mobile/Desktop

2.  Dedicated Emailing – To CC members in LA 3.  Sweepstakes – hosted on campuscircle.com 4. Street Marketing – Postering and flyering in the L.A. area

The campaign has 1,009 clicks (includes 457 bitly clicks), 2,472+ content related page to date.

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Street Marketing – LA1

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Street Marketing – LA2

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Street Marketing – LA3

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Street Marketing – LA4

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Street Marketing – LA5

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Street Marketing – LA6

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Banner Advertising LIFE AFTER 50, OURTIME.COM, SENIORPEOPLEMEET.COM

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Banner Advertising LIFE AFTER 50, OURTIME.COM, SENIORPEOPLEMEET.COM

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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Impressions to date – 215K+. Clicks – 250

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Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

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Banner Advertising Stats

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Dedicated Email #1

Delivered (LA) – 20K+ Opened – 1,811

Clicks – 151 National Email – 90,000

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Digital ad for the film

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Original Content

Page Views– 109

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Sweepstakes Page #1 - LA

Page Views– 552 Entries – 335 to date

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Sweeps Demo - Age

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Sweeps Demo - Gender

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Sweeps Demo - Ethnicity

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Sweeps Demos - Status