Bray Economic Think Tank · Implementation plan with clear goals and metrics Sound data for...

Welcoming Progressive Green Vibrant Innovative

BETT

Bray Economic Think Tank


BETT

BETT Objective

qTo make recommendations to Bray Town Council on how Bray can attract and nurture business and promote sustainable economic development that creates jobs in Bray.

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BETT

The Approach

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q First meeting on 29th October 2009

q Met in plenary session on 10 Occasions

q Established focus groups – Industry, Tourism, Retail and Bray Image/Activities

q Consultations:

q Survey of businesses

q On line Survey of Residents & Non residents

q Reviewed regeneration plans of towns/regions in Ireland and UK


BETT

The Journey

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Where we are... Where we want to be...


BETT

Where We Are Now -SWOT Analysis

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BETTRef 1: Business Survey Results

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Note: Where issues were percieved by respondents they were asked in the survey to identify what specific issues they faced


BETTRef 2: Image of Bray

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How would you compare Bray’s image with other towns?

% L Main street presentation (Low level shopping / Euro-shops / Head-shop / Florentine Centre / On street smoking outside pubs)

LShabby townLRough townLAnti social behaviour / safety concernsLOn street beggingLDrug addictsLCriminalsL Litter / GraffitiLUgly ESB PolesLPoor entrances – Wilford, Dart, HollybrookLOut in the sticks

Recurring Themes


BETT

Bray Business Model

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Brand Bray

Essential key actions to support brand and enhance Quality of Life

Essential Elements for Success

Tourism RetailIndustry,

Technology & Services


BETT

Brand Bray... BETT Input

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The creation and design of Brand Bray is an essential step that incorporates a shared vision.

It needs to be fully developed in consultation with all of the key stakeholders

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Next Steps...


BETT

Bray Business Model

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Brand Bray

Essential Elements for Success

Brand and Strategy (based on recommendations in this report)

Leadership: Steering Group with responsibility and Executive Change leader

Implementation plan with clear goals and metrics Sound data for decision making

Bray promotion plan

Strong On-line presence

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BETT

Promote Bray...

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Brand Bray


BETT

E-Communications...

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Develop and maintain bray.ie website

• Appoint on line team to develop, manage and keep content up to date on all aspects of Bray business

• Promote Brand Bray• Promote Bray as a prime location for business. e.g. on line down-loadable DVD• Interactive to support sectors e.g.implementation of e-marketing and e-

communication strategies • Provide information to support economic development in Bray

From... To...


BETT

Tourism Strategy – top 3 recommendations...

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BETT

- Develop “retailer attractor package”

- Reduction / elimination of development levies, fast track on planning, etc...

- Forum for landlords to work together

- Approach prospective retailers on a coordinated basis

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- BTC to commercialize part it currently owns

- Work with nama on balance of site

- Image is a problem –needs to be rectified

- Attractive entrances to town

- Streetscape to be improved

- Improved car parking- Improved security- Proceed to implement

BTC’s retail policy in full

Retail Policy – top 3 recommendations...


BETT

Developing Industry – top 4 recommendations…

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•To support and encourage the development of an enterprise attitude and

culture in Bray•Appropriate location

§Establish a €1m local enterp. fund§Full details on how this could work shown in

report in appendix

§Create an innovation cluster in business parks§Develop collaborative relations with academic centres such as Nova

UCD, TCD, DCU, IADT.

§Has many attributes already for this (access, infrastructure, telecoms, etc...)§It is inline with government policy

§Requires high quality office accommodation


BETT

Essential actions to support Brand & Enhance quality of Life

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Address negative

image

Address negative

image

qMain Street – presentation, retail mix, anti social behaviour, begging etc.qEntrances – improve roundabouts, dart

station, harbourqGeneral – anti social behaviour, litter,

graffiti

qArts/culture/filmqSustainability/green

qLocation as a positional hubqEducation / foreign student capacity

qTidy Towns Campaign

Promote positive image


BETT

Arts, Culture and Film-making...

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Current Strengths... Recommendations...

Establish an Arts council to promote and coordinate activities

Establishing a Youth Arts Council for Bray

Develop an area for social interaction (e.g. Plaza / Cafe area)

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BETT

Sustainable / Green…

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Promote Sustainability

/Green

initiatives


BETT

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Next Steps...

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Address Image issues in parallel with the above

Bray Economic Think Tank · Implementation plan with clear goals and metrics Sound data for...

Documents

Transcript of Bray Economic Think Tank · Implementation plan with clear goals and metrics Sound data for...