Bravo Brechin Digital Angus presentation 25th jan 2014
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COMMUNITY ENGAGEMENT Lessons Learned DIGITAL ANGUS 25 JAN 2014 DEREK HARPER Bravo Brechin [email protected] @dekharper Facebook Likes - 588 Approx Crowd - 2500 Facebook Likes - 192 Approx Crowd - 800 Facebook Likes - 885 Approx Crowd - 5000 Facebook Likes - 436 Approx Crowd - 1000 CURRENT FACEBOOK LIKES APPROX EVENT ATTENDANCE
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Bravo Brechin presentation workshop slides for Digital Angus on 25th Jan 2014.
Transcript of Bravo Brechin Digital Angus presentation 25th jan 2014
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
DEREK HARPERBravo Brechin
[email protected]@dekharper
Facebook Likes - 588Approx Crowd - 2500
Facebook Likes - 192Approx Crowd - 800
Facebook Likes - 885Approx Crowd - 5000
Facebook Likes - 436Approx Crowd - 1000
CURRENT FACEBOOK LIKESAPPROX EVENT ATTENDANCE
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
MOTIVATED PEOPLE
COMMUNITY ASSETS
NEGATIVE COMMENTS
PR / MARKETING
MEDIA ARCHIVE
DEFINE GOALS
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
DEFINE GOALS
MAXIMISE THE IMPACT OF SEAN BATTY APPEARANCE
PHOTO’S FOR FACEBOOK, LOCAL BIZ and LOCAL PRESS
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
MOTIVATED PEOPLE
People make everything work, when they’re well motivated amazing things can happen!
VOLUNTEERS ARE KEY TO THE SUCCESS OF ANY COMMUNITY RUN ORGANISATION OR EVENT, TELL YOUR STORY, EMPOWER THEM, AND
REWARD THEIR EFFORTS.
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
COMMUNITY ASSETS
LOCAL BUSINESSES, FARMERS, COMMUNITY GROUPS,
SCHOOLS AND VOLUNTEERS
WORKING WITH LOCAL GROUPS AND ORGANISATIONS HELPS US REDUCE EVENT COSTS AND BUILD RELATIONSHIPS. CROSS
PROMOTION OF PHOTO CONTENT AND ATTRACTS MORE VOLUNTEERS
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
NEGATIVE COMMENTS
SPIN NEGATIVE TO A POSITIVE:OWN THE STORY
LION KING MEME PAINTS BRECHIN AS A DOUR DARK PLACE HITS NATIONAL PRESSWE TURN MEME TO SPIN THE OPPOSITE TO PROMOTE OUR EVENTS
TURN THE LION INTO THE BRAVO MASCOT
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
PR / MARKETING
AWARENESS OF EVENT AND EXPOSURE FOR LOCAL BUSINESSES
WE CREATED POSTERS TO PROMOTE OUR EVENTS, POSTED ON FB AND DISPLAYED ON LOCAL BUSINESSES WINDOWS.
SHOP LOCAL AND WIN PROMOTION TO SUPPORT LOCAL BUSINESS
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
MEDIA ARCHIVE
PHOTO’S ARE KEY TO SOCIAL MEDIA, BUILD YOUR ARCHIVE
OF QUALITY CONTENT
WE HIRED PHOTOGRAPHER FOR OUR HARLEY EVENTASSIGN VOLUNTEER TO TAKE PHOTO/VIDEO AT EVENTS
BUILD ARCHIVE OF STOCK CONTENT
COMMUNITY ENGAGEMENTLessons Learned
DIGITAL ANGUS25 JAN 2014
BRAVO BRECHIN - SOCIAL MEDIA STRATEGY 2014
Expand Local NetworkReach out to more groups, skillshare
Expand Social Media Contentquestions, polls, surveys, branded content
Define Goals and RolesDouble event likes, training, assign admins and tasks
PR/Marketing guides/planEvent PR timeline, build a media team with high school
Expand Social Media NetworkYoutube, Twitter, Pinterest, Google+
