Brave new communication
-
Upload
joshua-hernandez -
Category
Documents
-
view
35 -
download
1
description
Transcript of Brave new communication
Brave new communication
Iver ThysenFaculty of Agricultural Sciences
Jens BligårdDanish Agricultural Advisory Service
History and overview
DanishAgricultural
Advisory Centre
Faculty ofAgriculturalSciences
PlanteInfo
IntegratedFarm
Management
Internet
DOS / Windows1980 1990 2000 2010
AgroInfo
farmer.dk
apps.online
PlanteInfoSMS, mobile
Mobile
apps.onlinePDA
Veg. & Fruit IT
Usage
82% of Danish farmers have Internet Mostly ADSL 98% of farmers with +150 ha have Internet
5-10% of farmers use agricultural ICT frequently and actively
however
however
Crop advisers use ICT intensively and disseminate the information
The future
Society pressure: Environmental concern Market pressure: Documentation and quality Farming pressure: Management of large farms
Automatization of data recording and data management
Designing ICT for today’s farm management Environmental regulation by rewarding good
behaviour instead of punishing bad behaviour – win-win instead of loose-loose