BRAUN_MUST_TEAM_VENTURELAB_empathy_map
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EMPATHY MAP for JOB SEEKER’s POTENTIAL EMPLOYER. by Carol-Ann BRAUN, of the « M.US.T. » team. Design Thinking MOOC, Venture Lab.
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Empathy Map for Venture Lab Design Thinking Class, summer 2013.
Transcript of BRAUN_MUST_TEAM_VENTURELAB_empathy_map
EMPATHY MAP for JOB SEEKER’s POTENTIAL EMPLOYER.
by Carol-Ann BRAUN, of the « M.US.T. » team.
Design Thinking MOOC, Venture Lab.
A social dynamicAssumption : the problems faced by a college grad looking for a job cannot be grasped only
from the job applicant’s perspective.
What about employers ? How do their needs impact the way in which a job applicant proceeds ? Doesn’t « who she is » and
« what she can do” depend on « how others see her » and « what they expect of her ? »
Empowering job applicants
• An employer’s needs are real and can vary greatly from one company to another.
• Defining an employer’s expectations is essential to finding the right job « fit ».
• The job applicant is not a passive cog, but an active part of a dialogue, a negotiation…
• Designing a job means understanding the job market !
Empathy map for a potentialsource of employment…
What the future employer « SAYS »
What the future employer « DOES »
What the future employer « THINKS »
What the future employer « FEELS »
What to infer from all this ?
PROBLEM DEFINITION
• As a potential employer faced with the reality of “no one job to be done”, “no one salary to provide” and “no market”, how could one go about creating a new set of “job rewards” that would motivate a pool of talented young people to organize themselves spontaneously so as to contribute, turn by turn, in a not for profit enterprise?
