Brandwatch Masterclass: Using Brandwatch to Identify Influencers
Brandwatch Masterclass: Product Development
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Transcript of Brandwatch Masterclass: Product Development
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Glenn White /Head of Product
Jasmine Jaume /Product Marketing Manager
Using Brandwatch for Product Development
#brandwatchtips
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LISTENING TOCUSTOMERS
FINDINGOPPORTUNITIES
QUESTIONS
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LISTENING TOTHE CUSTOMER
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#brandwatchtips
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Smart TVs are massively outselling 3D TVs
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Worldwide; September 2013; 18 years and older; Internet users
Source: Ofcom & Statista
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Customers Aren’t Happy
“79% of respondents said
they regretted buying a 3D television”
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Voucher Codes Pro, survey of 1,000 3D TV owners
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3 main complaints:
• Price
• Lack of Content
• Size
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EXPANDING EXISTING
PRODUCTS
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Wearable Tech
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Colour Mentions
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Colour Mentions
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FINDINGOPPORTUNITIES
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Wearable Tech
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Industry Query
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What are People Talking About?
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BATTERY
DESIGN
FASHION
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Then Automate
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High-level Analysis
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BEHAVIOUR
CONTEXT
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Competitor & Owner Conversations
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Now You Know
• Explore and organise the customer conversation
• Start manual then automate
• Go beyond your brand
• Find your key behaviours
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QUESTIONS?
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Email [email protected]
Web brandwatch.com
Twitter @brandwatch
Telephone
UK +44 (0)1273 234290
US +1 212 229 2240
DE +49 (0)30568 370 040
Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom