Masterclass 2015: How myclever™ Agency Used Brandwatch to Track Celebrity Big Brother
Brandwatch Masterclass: Analyzing Data on the Fly
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Transcript of Brandwatch Masterclass: Analyzing Data on the Fly
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Analyzing data on the fly
Kelly Autenrieth & Iris Vermeren [email protected] | Tel: +1 212 229 2240
May 2014 #brandwatchtips
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Hi!
© 2014 Brandwatch | www.brandwatch.com
Iris Vermeren
Community Manager
@sireyeris
Kelly Autenrieth
Technical Trainer
@kauten311
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Contents
• Discover trends in real-time
• Quickly categorize, tag or star mentions in bulk
• Live Demo
• Assign and route mentions to specific users
© 2014 Brandwatch | www.brandwatch.com
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4© 2014 Brandwatch | www.brandwatch.com
Spotting Trends
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Spotting Trends
© 2014 Brandwatch | www.brandwatch.com
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6© 2014 Brandwatch | www.brandwatch.com
“What if I look at my data and there are no interesting trends?”
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Dig Deeper, Think Bigger
© 2014 Brandwatch | www.brandwatch.com
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8© 2014 Brandwatch | www.brandwatch.com
Bulk Actions
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Bulk Actions/Use Case
© 2014 Brandwatch | www.brandwatch.com
Client: Dos Equis
Objective: Bulk Actions for Cinco de Mayo
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Bulk Actions/ 3 Examples
© 2014 Brandwatch | www.brandwatch.com
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11© 2014 Brandwatch | www.brandwatch.com
Live Demo
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Random Tagging
© 2014 Brandwatch | www.brandwatch.com
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400 mentions is the golden number for sample sizes
© 2014 Brandwatch | www.brandwatch.com
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14© 2014 Brandwatch | www.brandwatch.com
Workflow
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Bulk Actions
© 2014 Brandwatch | www.brandwatch.com
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16© 2014 Brandwatch | www.brandwatch.com
Questions
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Contact
Email /[email protected]
Web /http://www.brandwatch.com
Twitter /@brandwatch
Telephone /UK: +44 (0)1273 234 290US: +1 212 229 2240Germany: +49 (0)711 912 441 59
Fax /UK: +44 (0)1273 234 291
Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom
© 2014 Brandwatch | www.brandwatch.com