BRANDING YOUR NAME

Brand your name – Presented by Carmen Fischer

YOUR NAME

Brand your name

This logo reminds me….

Brand your name

1.- Identity Summer To be thirsty Parties My childhood2.- Publicity TV Movies Newspapers Advertisement

Elements of a Brand Name (using the Coca-Cola example)

Brand your name

How it started? Wikipedia defines the word “brand” -

derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. It is related to name, term, design, symbol, slogan or any other feature that identifies one seller.

Brand your name

A brand is a representation of Era Thoughts, feelings, perceptions, images,

experiences, beliefs, attitudes.

Brand your name

For Job Seekers a brand name is all about Marketing

Your skills, knowledge, abilities, experiences, your accomplishments, goals.

Your unique characteristic Your personality

Best candidate for a Job

Brand your name

Why do I need a brand name? To highlight all my SKAOS in your

RESUME – Summary of Qualifications For your business cards For Life and Social Media Networking For “Tell me about yourself” question in

an interview For employers to learn more about you

Brand your name

How can I create my brand name? Make a list of things that you enjoy doing – Each

element will define who you are. For example if you enjoy:

Drawing- Means that you have Creativity Parties – Means that you are a Social person Organize my home – Means that you are

Organized Taking courses – Means you enjoy Learning Finish a task – Could means that you are

Responsible, dedicated or committed Fixing computers – You enjoy Technical tasks

Brand your name

How can I create my brand name? Brand your name into a phrase including

your career name, skills and experience (if you have) and a combination of things that describe who you are.

“Dedicated , organized and responsible IT Developer who enjoys interacting with customers and constantly learning new technology”

Brand your name

Creating a logo Select the most important item of your

list Imagine a symbol and draw it All Microsoft programs under Insert clip

art or shapes can help you Customize the color of your personality Once you create a logo you can use it

for your business cards.

Brand your name

Make connections to your BrandHow does speak to you and other people?

1st picture – Represents Creativity Social individual Technical

2nd picture – Represents Problem solving – looking

at different alternatives Connection of the 3

elements – social individual Team player – all arrows

coming from the center

Brand your name

Are you ready to Brand your Name? Place your logo and personal statement in your: Resume Business cards LinkedIn account Professional Portfolio Interviews Block