Personal Branding Workshop Slides - Effectively Market Yourself for Career Success - From IASA 2016
Make a Name for Yourself - Personal Branding
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Transcript of Make a Name for Yourself - Personal Branding
“Make a Name for Yourself”Susan Whitson Bagley
Build Your BrandEight Essential Steps
By: Robin Fisher Roffer
Step 1: Identify the Primary “Product”
Resource
Training
Certifications
Degree
Special Abilities
Languages
Artistic Abilities
Management
Service
Skill Sets
Step 2: Identify your Core Values
Contemplating
What is most important in life?
Choosing
What does each value mean?
Committing
Complete a list of finalized values
Which value could you live without?
How does my current work and personal
life bridge the gap from reality to goal
Step 3: Identify your Passions
What do you like to do on your spare time?
What drives you?
Where has that drive taken you in life?
Do you make time for the activities you are passionate about?
How can you mold your passions into your career?
Step 4: Identify your Talents
What have you always been recognized for?
What do you do better than most other people?
What skills do people seem to notice in you?
Put your talents to good use.
Strengths Quest—by Gallup
Strengths Insight and Action-Planning Guide
Step 5: Top Five Talents and Qualities
Choose your top 5 talents; the ones you do best and enjoy doing the most
Strengths Quest—by Gallup
Strengths Insight and Action-Planning Guide
Apply this feedback in order to leverage your talents
Step 6: I am particularly gifted at…
What are you particularly gifted at delivering?
Gallup Report
Individualization
Learner
Responsibility
Developer
Relator
Step 7: Write a Paragraph Emphasizing Five Talents
Weaver Together…
Values
Passions
Skills
We can be defined by our actions… so use it to your advantage!
Interviewer asks: Spare time?
Relaxing? Sports taught you… Interests Outgrown?
“The way to gain a good reputation, is to endeavor to be what you desire to appear. “
Step 8: Tagline
“tell your story… “
Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance. –Consultant
As a personal branding strategist and cycling enthusiast, I combine my passion for bicycling and my drive for success to empower on-the-move careerists in global companies in Japan to believe, become, and be their brands. – Peter Sterlacci
Now…Get the Word Out!
Online Visibility Business Cards
Thank you for your time!
Any questions?
Appendix
http://www.netplaces.com/job-interview/career-goals-and-personal-interests/personal-interests.htm
http://career-advice.monster.com/job-search/professional-networking/build-your-brand/article.aspx
http://www.simplewebsiteservice.com/how-to-write-a-tagline/
http://www.taglineguru.com/tagline_hall_of_shame.html
http://personalbrandinguk.com/personal-branding-tagline-examples/
http://www.experience.com/entry-level-jobs/personal-branding/
http://www.mindtools.com/pages/article/newTED_85.htm