“The Word” Church

PrintLink Your source for printed materials for Church growth and programming.

PrintLink• A partner of “THE WORD” Church for 5 years.

• We are the go-to people to help “THE WORD” get their printed message out!

History

• Grown from 300 to 39,000 members in 12 years.

• World renown programming.

• Recognized brand.

Messaging

• It is not enough to have a good message. • The message has to reach the people! • The most effective way of making that happen is through a blend of print and social media. From the Print side, mailers, newsletters, and direct touches such as door hangers and program handouts encourage participation.

Financial • Have to tie the donation request to your brand… connect the emotional feeling to the envelope!

What is Branding?

A Brand…

• Identifies your Mission

• Creates a look

• Has consistent presentation!

Identifying Your Mission

• Identify your Calling• Create a look• Apply that look to EVERYTHING you do.• You want your brand to reside within the

hearts and minds of your congregants.

You want your materials to stand out in the big piles of materials we all accumulate, and have people recognize that it is yours.

Get The Word Out • Every encounter, presentation, meeting, or moment is important. Each offers you the opportunity to establish your brand and build your audience

SEIZE THE MOMENT!

Brand Consistency • A consistent presentation of your brand

• Delivers your message clearly

• Confirms your credibility - recognition

• Connects with your audience

• Motivates your members

• Creates loyalty

“The Word” in Action! How does “THE WORD” do it?• They created a brand.• They have an image.

Lets look at how they use it on all their materials.

Solicitation • Envelopes are colorful• Consistent in Brand and look• Use different envelopes for different “fund” drives (multiple gives from the same donors)

Programming • Programming materials are beautifully designed, with color.• Carry the brand consistently

Assets • Signage, buildings and even the van fleet carries the branding

Ingredient for SuccessPart of the Success comes from the use of Color:• 20% increase in the response rate when color is used in direct mail pieces American Paper Institute

• Color increases retention by 18%• Color increases readership by 40%• Color increases learning by 55%• Color increases comprehension by 73%

USECOLOR!

Summary • We can help you succeed using the same techniques as “THE WORD” has used, to become a force in your home communities.• We can help you brand yourselves and develop consistent presentations • Come visit us at our Booth for the special programs we have put together for you!

Thank You!