Branding the google
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Transcript of Branding the google
“To Organize the worlds information and make it universally accessible and useful”
The Vision To make search engines so powerful they would understand
"everything in the world".
The Mission To organize the world's information and make it universally
accessible and useful.
The Focus Google continues to focus on innovation and on the user
experience.
Time Line
1999 1998 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Google went Online
Eric Schmidt as CEO
Google Incorporated
30M pages indexed
1 billion pages indexed
Acquired Blogger
AdSense launched
G Mail launched
8 billion pages indexed
Acquired YouTube
Chrome Launched
1 trillion pages indexed
Philosophy of Google
• Focus on the user and all else will follow.• It's best to do one thing really, really well.• Fast is better than slow.• Democracy on the web works.• You don't need to be at your desk to
need an answer.
Philosophy of Google
• You can make money without doing evil..• There's always more information out there.• The need for information crosses all borders.• You can be serious without a suit.• Great just isn't good enough.
Offerings
• Advertising Programs
•Business Solutions
•Products
Offerings Advertising programs- Business Solutions-Products
Google AdWordsGoogle AdSense
Google AdWords• How? Why? For? Cost?
Google Ad Sense• No Additional effort• Many Languages
• Google AdSense• Google Search Aplliance
– Search across the company
• Google Websearch– Link you to the Google
• Wireless Solutions– Google on your mobile
Offerings Advertising programs- Business Solutions-Products
• OFFLINE
• ONLINE
• MOBILE
• OVER 160 PRODUCTS & SERVICES
Offerings Advertising programs- Business Solutions-Products
Google Search Engine
Daily page views of google.com
7.2 billion
Monthly worldwide searches on google
87.8 billion
Global search market
share 87.78%
Daily visitors to
google.com 620 million
Google’s global ranking
1
Google’s 70-20-10
70 %Search
ADS
20 %GoogleVideo
GoogleTalk
G Mail
Google Earth Local
SearchMobileSearch
DesktopSearch
AdSense
Enterprise
Book Search
10 %AdSenseOffline
GoogleCode
GoogleSuggest
Orkut
GoogleMovies
GoogleReader
GooglePack
WiFi
Why Google ??
Simplicity
PreviousSearches
Large ContentResponse Time
Other Uniqueness's
• Accuracy• Ease of use• Up to date• Innovation• Research• Fit between
technology and the consumer behavior
Finally!!For You!!!!!
????