Branding the google

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“To Organize the worlds information and make it universally accessible and useful”

Transcript of Branding the google

Page 1: Branding the google

“To Organize the worlds information and make it universally accessible and useful”

Page 2: Branding the google

The Vision To make search engines so powerful they would understand

"everything in the world".

The Mission To organize the world's information and make it universally

accessible and useful.

The Focus Google continues to focus on innovation and on the user

experience.

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Time Line

1999 1998 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Google went Online

Eric Schmidt as CEO

Google Incorporated

30M pages indexed

1 billion pages indexed

Acquired Blogger

AdSense launched

G Mail launched

8 billion pages indexed

Acquired YouTube

Chrome Launched

1 trillion pages indexed

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Philosophy of Google

• Focus on the user and all else will follow.• It's best to do one thing really, really well.• Fast is better than slow.• Democracy on the web works.• You don't need to be at your desk to

need an answer.

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Philosophy of Google

• You can make money without doing evil..• There's always more information out there.• The need for information crosses all borders.• You can be serious without a suit.• Great just isn't good enough.

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Offerings

• Advertising Programs

•Business Solutions

•Products

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Offerings Advertising programs- Business Solutions-Products

Google AdWordsGoogle AdSense

Google AdWords• How? Why? For? Cost?

Google Ad Sense• No Additional effort• Many Languages

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• Google AdSense• Google Search Aplliance

– Search across the company

• Google Websearch– Link you to the Google

• Wireless Solutions– Google on your mobile

Offerings Advertising programs- Business Solutions-Products

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• OFFLINE

• ONLINE

• MOBILE

• OVER 160 PRODUCTS & SERVICES

Offerings Advertising programs- Business Solutions-Products

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Google Search Engine

Daily page views of google.com

7.2 billion

Monthly worldwide searches on google

87.8 billion

Global search market

share 87.78%

Daily visitors to

google.com 620 million

Google’s global ranking

1

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Google’s 70-20-10

70 %Search

ADS

20 %GoogleVideo

GoogleTalk

G Mail

Google Earth Local

SearchMobileSearch

DesktopSearch

AdSense

Enterprise

Book Search

10 %AdSenseOffline

GoogleCode

GoogleSuggest

Orkut

GoogleMovies

GoogleReader

GooglePack

WiFi

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Why Google ??

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Simplicity

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PreviousSearches

Large ContentResponse Time

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Other Uniqueness's

• Accuracy• Ease of use• Up to date• Innovation• Research• Fit between

technology and the consumer behavior

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Finally!!For You!!!!!

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