Branding strategy of N V Juice. Our product is all about… Natural Bio Tasty 1€ better quality...
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Branding strategy of
N V Juice
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Our product is all about… NaturalBioTasty
1€ better quality 33cl in a bottle, differentiation from the cansUNSP: bio and healthy
Brand personality (intangible, qualitative)
Brand identity: funny, healthy and tasty juice with punchy colour for young people.
Benefits functional?Benefits emotional?
Self-expressive benefits?
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Questionare
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Questions 1 2 3 4 5
Do you like to drink juice? Yes Yes Yes Yes Yes
Which and why? Minute maid.
I like it..
Minute maid,Because it easy to find.
Minute maid.I think it’s the only juice which I saw here,,
I have no idea.
Minute maid.For me it’s better than cola or smth.
Where you expect to find juice/any drinks in Katho theritory?
Hantal 4 Hantal 4 Hantal 4 Restaurant In every corner.
How often you buy a drink here in Katho?
2 times in a week
2 times in a week
2 times in a week
Once in a week
3 times in a week
Who should sell juice? Machine Machine Machine Machine Machine
Usually bought drink? Soft Soft Soft Soft Juice
Price for juice? > or 1 euro > or 1 euro > or 1 euro 1 euro 1 euro
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Katho students
Customer Competition
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Place?
Hantal 4 Ipsoc canteen T’Forum restaurant
We choose the channel: automatic vending machine because it’s close, 24h/24h open, lot of possibilities. And all people answered that it is the best way to get drink (fast and comfortable)
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Promotion Plan
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Simply Different
N V
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Our channels of promotion could be:Non-personal Sale promotion
PostersFlyersDegustationGifts – Orange.. TV promotion in some Katho buildings with our videos. Social networks – FB, Twitter
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Recommendations for a communication program
Simply Different
N V
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Minute maid campaign
• In 2007 they launched the new communication campaign based on their USP. “Where is the Pulp” We also did it in our campaign, it is based on our USP – healthy.
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Thank You!