Branding Overview Extension
-
Upload
bret-simmons -
Category
Business
-
view
312 -
download
0
Transcript of Branding Overview Extension
![Page 1: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/1.jpg)
Bret L. Simmons, Ph.D.www.bretlsimmons.com
June 5, 2015
Personal Branding
![Page 2: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/2.jpg)
Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks
![Page 3: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/3.jpg)
Introductions • Name• Three words
1. Professional ($$)2. Personal (how you describe
yourself)3. Relational (how others describe
you)
![Page 4: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/4.jpg)
Four Course Series1. Principles2. Platforms3. Practices4. Progress
![Page 5: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/5.jpg)
Disclaimers
![Page 6: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/6.jpg)
![Page 7: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/7.jpg)
Main Points Today
1. Personal branding is a huge opportunity and responsibility
2. Being searchable and shareable is good for your career and your organization
3. Proper operating principles are the key to success
![Page 8: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/8.jpg)
What do you want to learn
today?
![Page 9: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/9.jpg)
![Page 10: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/10.jpg)
Your Website
CONTENT MARKETING
![Page 11: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/11.jpg)
Professionally Personal Brand Ambassadors
![Page 12: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/12.jpg)
Professionally PersonalEverything you do reflects on your business
![Page 13: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/13.jpg)
![Page 14: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/14.jpg)
![Page 15: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/15.jpg)
![Page 16: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/16.jpg)
![Page 17: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/17.jpg)
![Page 18: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/18.jpg)
![Page 19: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/19.jpg)
![Page 20: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/20.jpg)
![Page 21: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/21.jpg)
![Page 22: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/22.jpg)
![Page 23: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/23.jpg)
Why risk offending anyone?
![Page 24: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/24.jpg)
Never trust any site to protect your privacy
![Page 25: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/25.jpg)
• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy
![Page 26: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/26.jpg)
Operational Privacy
• The sooner you behave as if you have no privacy online, the more effective you will be
• Use your personal brand online to build bridges, not walls
![Page 27: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/27.jpg)
Professional Discretion
Just because you can post, comment, share, like, etc. does not mean that you
should.
![Page 28: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/28.jpg)
Are You Remarkable?
![Page 29: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/29.jpg)
Excellence is a form of deviance
DO things your peers are not willing to do
![Page 30: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/30.jpg)
Permission
![Page 31: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/31.jpg)
Remarkable
Value
Not
Personality
![Page 32: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/32.jpg)
Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
![Page 33: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/33.jpg)
Brand Value
The reasons why people spread the word about your value.
![Page 34: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/34.jpg)
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
![Page 35: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/35.jpg)
Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
![Page 36: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/36.jpg)
Why You?Why Now?
![Page 37: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/37.jpg)
New business card
www.bluehost.com
![Page 38: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/38.jpg)
New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
![Page 39: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/39.jpg)
Web 1.0, 2.0, 3.0
Informational
Relational
Anticipatory 3
2
1
![Page 40: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/40.jpg)
One-to-One
![Page 41: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/41.jpg)
One-to-One
One-to-Many
![Page 42: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/42.jpg)
Many-To-Many
Clay Shirky, 2009
New technologies areradically transformingthe way we communicate
![Page 43: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/43.jpg)
![Page 44: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/44.jpg)
Your Website
CONTENT MARKETING
![Page 45: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/45.jpg)
![Page 46: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/46.jpg)
Content MarketingInbound Marketing
Asset Marketing
![Page 47: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/47.jpg)
Interruption vs.
Permission
![Page 48: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/48.jpg)
ContentConversationCommunity
![Page 49: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/49.jpg)
Consistently Contribute
Value
![Page 50: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/50.jpg)
Transparency
![Page 51: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/51.jpg)
![Page 52: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/52.jpg)
Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other Social networks form around social objects, not the other way around
Hugh MacLeod
![Page 53: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/53.jpg)
Social Objects
• Documents• Video• Audio• Pictures• Presentations
![Page 54: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/54.jpg)
Social objects are most trusted when they are shared among friends
![Page 55: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/55.jpg)
![Page 56: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/56.jpg)
Is your cart before your horse?
![Page 57: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/57.jpg)
Social MediaYou must be personal and conversant
![Page 58: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/58.jpg)
Lead with valueWrap the personal around your value
![Page 59: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/59.jpg)
Name - Picture - Purpose
![Page 60: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/60.jpg)
Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
![Page 61: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/61.jpg)
![Page 62: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/62.jpg)
![Page 63: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/63.jpg)
![Page 64: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/64.jpg)
![Page 65: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/65.jpg)
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
![Page 66: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/66.jpg)
![Page 67: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/67.jpg)
![Page 68: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/68.jpg)
![Page 69: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/69.jpg)
![Page 70: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/70.jpg)
![Page 71: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/71.jpg)
![Page 72: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/72.jpg)
We don’t need Facebook to authenticate our lives
![Page 73: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/73.jpg)
Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free• Video
![Page 74: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/74.jpg)
Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
![Page 75: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/75.jpg)
![Page 76: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/76.jpg)
![Page 77: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/77.jpg)
![Page 78: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/78.jpg)
DO IT!
![Page 79: Branding Overview Extension](https://reader038.fdocuments.in/reader038/viewer/2022103117/55b6ce4cbb61eb236c8b4717/html5/thumbnails/79.jpg)
Questions?