Composite Branding Alliances an Investigation of Extension and Feedback Effect
-
Upload
johnny-hadi-raharjo -
Category
Documents
-
view
125 -
download
4
Transcript of Composite Branding Alliances an Investigation of Extension and Feedback Effect
![Page 1: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/1.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Composite branding alliances: An investigation of extension and feedback effectPark, C Whan; Jun, Sung Youl; Shocker, Allan DJMR, Journal of Marketing Research; Nov 1996; 33, 4; ABI/INFORM Globalpg. 453
![Page 2: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/2.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 3: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/3.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 4: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/4.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 5: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/5.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 6: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/6.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 7: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/7.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 8: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/8.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 9: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/9.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 10: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/10.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 11: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/11.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 12: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/12.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 13: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/13.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 14: Composite Branding Alliances an Investigation of Extension and Feedback Effect](https://reader034.fdocuments.in/reader034/viewer/2022052321/553e03625503466f328b48a1/html5/thumbnails/14.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.